Software Alternatives, Accelerators & Startups

Heap VS AR Button

Compare Heap VS AR Button and see what are their differences

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Heap logo Heap

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

AR Button logo AR Button

Preview any product in AR, right in the browser. No app, no SDK, just a link. Wallpaper, tiles, flooring, banners, packaging and more. GDPR-compliant, EU-hosted.
  • Heap Landing page
    Landing page //
    2023-10-05
  • AR Button Webshop integration
    Webshop integration //
    2026-04-10
  • AR Button photometric digital twin an AR
    photometric digital twin an AR //
    2026-06-19
  • AR Button dynamically changed clothing in Web AR
    dynamically changed clothing in Web AR //
    2026-06-19
  • AR Button Garden House AR Configurator
    Garden House AR Configurator //
    2026-06-19
  • AR Button Carport AR Preview
    Carport AR Preview //
    2026-06-19

AR Button lets businesses preview their products in augmented reality directly in the browser. No app download, no SDK integration needed. Just share a link and your customers can place products like wallpaper, tiles, flooring, banners, packaging or furniture in their real environment using their smartphone camera.

Built for print and surface products, AR Button works with any modern mobile browser via WebXR. Upload your product image or 3D model, configure the preview, and get a shareable AR link or embed code for your website or online shop.

Key highlights: - Browser-based AR: works on iOS and Android without app installs - Made for surface products: wallpaper, tiles, flooring, banners, labels, packaging - Simple integration: embed code, QR code, or direct link - Full API access for custom integrations - GDPR-compliant and hosted in the EU - White-label options available

AR Button is built and maintained in Austria and serves customers across Europe and beyond.

Heap

Website
heap.io
$ Details
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Matin Movassate
Employees
100 - 249

AR Button

$ Details
freemium โ‚ฌ49 / Monthly (Essential)
Release Date
2026 January
Startup details
Country
Austria
City
Vienna
Founder(s)
Peter Podluczky
Employees
1 - 9

Heap features and specs

  • Automatic Event Tracking
    Heap captures all user interactions automatically without requiring manual event setup, making it easier to get started and ensuring comprehensive data collection.
  • User-friendly Interface
    Heap provides a clean and intuitive interface, which allows non-technical users to easily create and analyze custom reports and dashboards.
  • Retroactive Analysis
    With Heap, users can define events at any time and view historical data, enabling analysis of past behaviors without prior configuration.
  • Comprehensive Data
    Heap collects a wide array of data points including clicks, form submissions, page views, and more, offering a holistic view of user interactions.
  • Integrations
    Heap offers robust integration capabilities with other analytics platforms, CRM systems, and data warehouses, facilitating seamless data flow between tools.

Possible disadvantages of Heap

  • Cost
    Heap can be expensive for smaller businesses or startups, particularly as the volume of tracked events and the number of users increases.
  • Learning Curve
    Despite its user-friendly interface, some users report a steep learning curve when it comes to leveraging Heap's more advanced features and capabilities.
  • Limited Customization
    While Heap provides a lot of data out-of-the-box, some users may find the customization options for tracking and reporting somewhat limited compared to other tools that offer more flexibility.
  • Data Redundancy
    The automatic tracking feature, while comprehensive, can sometimes lead to data redundancy or capturing irrelevant events, which may require additional data cleaning.
  • Reporting Complexity
    Some users have expressed that creating complex reports and funnels can be challenging and may require a deeper understanding of the platform's capabilities.

AR Button features and specs

  • Browser-based AR
    Works on iOS and Android via WebXR, no app install required
  • Surface Product AR
    Preview wallpaper, tiles, flooring, banners and packaging in real environments
  • Embed Code and QR Code
    Integrate AR previews into any website or share via QR code
  • REST API
    Full API access for automated product management and custom integrations
  • GDPR Compliant
    Fully GDPR-compliant, all data hosted in the EU (Austria)
  • White-Label Option
    Custom branding for agencies and resellers

Analysis of Heap

Overall verdict

  • Heap is a robust analytics solution that is well-suited for businesses looking for an easy-to-implement tool that delivers detailed insights without requiring significant technical expertise. While it might be overkill for very small businesses or startups with minimal data analysis needs, its capabilities stand out for medium to large enterprises that want a more profound understanding of user interactions.

Why this product is good

  • Heap is generally considered a good analytics tool because it offers comprehensive and automatic data capturing, which helps businesses understand user behavior without needing extensive tracking plans. Users appreciate its ease of use, modern interface, and powerful analysis capabilities that allow non-technical users to generate insights quickly. Heap provides features like retroactive analytics and detailed funnel analysis, which can be incredibly valuable for improving user experience and increasing conversion rates.

Recommended for

    Heap is recommended for medium to large companies, product managers, marketing teams, and data analysts who need a platform that offers detailed, user-level insights and robust analytics features without the complexity of setting up extensive tracking code. It is also well-suited for teams that want to make data-driven decisions quickly and efficiently.

Analysis of AR Button

Overall verdict

  • AR Button appears to be a niche product/service related to augmented reality trigger buttons, but limited independent information is available to fully verify its quality, reliability, or customer satisfaction. Prospective users should conduct additional research, check reviews, and possibly test the product before committing.

Why this product is good

  • Focuses on a specific AR-related niche, potentially offering specialized functionality
  • May provide simple integration for AR triggering in marketing or retail applications
  • Website suggests a straightforward, easy-to-understand product concept

Recommended for

  • Businesses exploring AR marketing tools
  • Developers seeking simple AR trigger solutions
  • Users who prioritize niche, specialized tools over broad platforms

Heap videos

Septimus Heap Series by Angie Sage || Spoiler Review

More videos:

  • Review - Fargo Season 1 Episode 8 "The Heap" Review
  • Review - Data Structures: Heaps

AR Button videos

No AR Button videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Heap and AR Button)
Analytics
100 100%
0% 0
3D Visualizations
0 0%
100% 100
Web Analytics
100 100%
0% 0
eCommerce
0 0%
100% 100

Questions & Answers

As answered by people managing Heap and AR Button.

What makes your product unique?

AR Button's answer:

AR Button is the only augmented reality solution built entirely for print products that runs 100% in the browser. There is no app download required and no file upload needed. Everything works client-side using WebXR technology, which means zero server-side processing and full GDPR compliance. Users can preview posters, framed art, business cards, flyers and packaging in real size on any surface, directly through their phone's camera. The button is fully customizable in terms of colors, dimensions and styling, and it integrates into any website with a simple embed code or QR code.

Why should a person choose your product over its competitors?

AR Button's answer:

AR Button stands out because it requires no app installation from end users. Most AR competitors force customers to download a dedicated app, which creates friction and lowers engagement. With AR Button, everything runs directly in the mobile browser using WebXR. It is also fully client-side, so no images or data are uploaded to external servers. This makes it inherently GDPR-compliant and privacy-friendly. The setup is simple: just embed a code snippet or share a QR code. There is a free plan to get started, and paid plans scale based on AR preview volume. For businesses in print and packaging, AR Button is purpose-built for their exact use case, unlike generic AR platforms that try to cover everything.

How would you describe the primary audience of your product?

AR Button's answer:

The primary audience for AR Button includes online shops and e-commerce businesses that sell print products like posters, framed art, canvas prints, business cards, flyers and packaging. It is especially useful for print-on-demand services, art galleries with online stores, and packaging companies that want to let customers preview how a product will look in their real environment before buying. Marketing agencies working with physical print media also benefit from AR Button to create interactive campaigns. The tool is designed for businesses of all sizes, from small Etsy-style shops to larger retailers, who want to reduce return rates and increase customer confidence through realistic AR previews.

What's the story behind your product?

AR Button's answer:

AR Button was founded by Peter Podluczky in Austria with a clear mission: making augmented reality accessible for everyday businesses, especially those in the print and packaging industry. The idea came from the observation that while AR technology was advancing rapidly, most solutions were complex, expensive and required dedicated apps. Small and medium businesses selling physical print products had no practical way to offer AR previews to their customers. AR Button was built to change that by providing a simple, browser-based AR solution that any online shop can integrate in minutes. The product is developed and hosted entirely in the EU, with a strong focus on data privacy and GDPR compliance from day one.

Which are the primary technologies used for building your product?

AR Button's answer:

AR Button is built on modern web technologies with WebXR at its core. WebXR is the browser API that enables augmented reality experiences directly in mobile browsers without any plugins or app installs. The front-end rendering uses WebGL and Three.js for real-time 3D visualization. The AR button itself is a lightweight JavaScript widget that can be embedded into any website. On the back end, the platform runs on a standard web stack hosted on EU-based servers. The system supports multiple image formats including JPG, PNG, TIFF and PDF, and converts them on the client side for AR display. A REST API is available for automated product management and custom integrations.

Who are some of the biggest customers of your product?

AR Button's answer:

AR Button primarily serves small and medium-sized businesses in the print and e-commerce space. The customer base includes independent online art shops, print-on-demand providers, packaging companies and marketing agencies across Europe. As a focused niche product for browser-based AR previews, AR Button works with businesses that value privacy, simplicity and fast integration over enterprise-scale complexity. Specific customer names are not publicly disclosed, but the product is used across multiple industries where physical print products are sold online.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Heap and AR Button

Heap Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Heap is a web and mobile data analytics platform that captures every user interaction via secure session recording. Use it to get insights into customer behavior and to streamline your digital experiences. โฉ
Source: clickup.com
7 best Mixpanel alternatives to understand your users
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the analysis straightforward. The choice between Heap and Mixpanel depends on whether you prioritize comprehensive data capturing (Heap) or a more detailed analysis...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product. Insights from Heap help you dig deeper into the paths users take when navigating your product and identify precise points of friction. Plus,...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
Additionally, Heap suggests reports for your review. You can define events, create segments, and utilize the event visualizer to delve into detailed user data.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Heapโ€™s automatic event tracking and retroactive analytics offer a hassle-free approach, simplifying complex data analysis. Its user-friendly interface and intuitive tools enable effortless data exploration, offering detailed insights into user journeys without the need for manual tracking. Although it provides detailed user data, some users might find limitations in customer...
Source: usermaven.com

AR Button Reviews

  1. ARButton
    ยท Working at AR Button ยท

Social recommendations and mentions

Based on our record, Heap seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Heap mentions (11)

  • free-for.dev
    Heap.io โ€” Automatically captures every user action in iOS or web apps. Free for up to 5,000 visits/month. - Source: dev.to / almost 4 years ago
  • Question about testID in prod vs dev builds
    Check out Heap for React Native - https://heap.io. Source: almost 4 years ago
  • All 2200+ companies in my db have a dedicated page now.
    How heavily does the site depend on heap.io for its core functionality? Like, say Heap went under completely out of the blue (god forbid) and you had to switch to Google analytics, how much tech debt are you in? Source: about 4 years ago
  • Thousands of Popular Websites See What You Typeโ€“Before You Hit Submit
    Aren't services like Heap effectively worse versions of this? On their landing page they outright list this as their value prop: > Heap collects all the data on your customers - automatically. What they click. Where they go. What they do, even when youโ€™re not looking. All without the need for engineers. [1]: https://heap.io/. - Source: Hacker News / over 4 years ago
  • We (Still) Believe in Private Offices (2015)
    Author here, surprising to see this blog post of mine trending, but it has held up pretty well! Happy to answer any questions about my time at Stack Overflow. I've since moved on to Heap (https://heap.io/) and we are hiring. We're virtual first so we don't have private offices, but we have the same values about treating developers well and giving them the space they need to do deep work. We're hiring for basically... - Source: Hacker News / almost 5 years ago
View more

AR Button mentions (0)

We have not tracked any mentions of AR Button yet. Tracking of AR Button recommendations started around Apr 2026.

What are some alternatives?

When comparing Heap and AR Button, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ThreeKit - Make quoting easier. Everywhere you sell.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Zakeke - Zakeke is an all-in-one Visual Commerce Platform that empowers eCommerce businesses with live product customization, advanced 3D visualization, immersive Augmented Reality and Virtual Try-On.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Vectary - Vectary is a free, online 3D modeling tool and sharing platform.