Handler's answer

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

useSherlock.ai's answer:

Sherlock Calls is the only tool that correlates voice AI call events across multiple providers (Twilio, ElevenLabs, Vapi, Retell AI, etc.) into a single incident case file posted in Slack. Most observability tools show dashboards. Sherlock answers specific questions like why did this call fail? The output is a Slack thread with a timestamped cross-provider timeline, root cause with evidence, troubleshooting options, and first checks in triage order, not another screen to monitor.

Handler's answer

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

useSherlock.ai's answer:

Generic APM tools like Datadog and New Relic were not built for voice AI stacks. They don't understand the relationship between Twilio telephony events and ElevenLabs TTS behavior, or how webhook delivery timing affects call outcomes. Sherlock is purpose-built for cross-provider voice call correlation. Setup is OAuth-only. 60 seconds, no code changes, no agent installation.

Handler's answer

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

useSherlock.ai's answer:

Engineering teams running voice AI in production: telephony engineers, on-call SREs, voice AI operators, and technical founders whose product relies on AI phone agents built on Twilio, Genesys, ElevenLabs, Vapi, or Retell AI, among others.

Handler's answer

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

useSherlock.ai's answer:

Built by Borja, Jorge and Jose after years working in the voice AI and telephony space. Every call failure investigation followed the same pattern: open the Twilio console, open the ElevenLabs dashboard, pull webhook logs, reconcile timestamps manually, guess at the root cause. Two to three hours per incident. They kept asking why no tool just answered the question. When they looked and found nothing purpose-built for voice AI stacks, they built it themselves.

Handler's answer

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

useSherlock.ai's answer:

Next.js, TypeScript, Supabase (PostgreSQL), All major LLMs, Slack API, Stripe, Vercel, Resend, Supabase

Handler's answer

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

useSherlock.ai's answer:

We are our own first clients and we are seeking other like-minded individuals and teams facing the same problems that could try our product and provide us with some feedback.