Handler is a vibe marketing agent for app marketers. It helps app teams find outlier TikToks, understand what makes them work, and turn proven patterns into clearer creative direction. Today’s launch focuses on Handler and TikSpy: research winners faster, reduce manual scrolling, and know what to test next.

Hooka is the cold outreach platform built specifically for TikTok. Every serious outbound team has a tool for LinkedIn and a tool for email — but TikTok, where creators, UGC talent, and brand decision-makers are most active and most responsive, has been left to manual DMs in a phone app. Hooka closes that gap.

With Hooka, you connect multiple TikTok accounts and run cold DM campaigns at scale from a single dashboard. Build highly targeted prospect lists by scraping the followers of any creator or the audience behind any hashtag, then reach them with personalized messages using dynamic variables. Hooka automatically rotates senders across your connected accounts and applies smart, human-like sending limits with built-in warm-up, so your accounts stay healthy as you scale.

Replies are the point of outreach, so Hooka brings every conversation across every account into one unified inbox. Your team manages all of it in one place — no more juggling logins across dozens of phones or profiles. A/B test your messaging and sending strategies, then watch real-time analytics on sent, delivered, and reply rates to double down on what works.

Hooka was built by a founder who spent three years running a TikTok agency and knows the platform inside out — what scales, what stays safe, and what actually gets replies. It's designed for influencer marketing agencies, UGC studios, growth teams, and freelancers who need volume without sacrificing account health.

For teams that want to go further, Hooka offers a developer API with webhooks (sent / failed / replied events) so you can embed TikTok DM outreach directly into your own workflows, CRM, or product. Curated, done-for-you niche prospect lists are available as an add-on for teams that want qualified targets handed to them.