Handler's answer

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

heyEli.io's answer:

Eli is the first platform focused entirely on the parent — not the child — in the ADHD equation. Instead of clinical resources about ADHD itself, Eli gives parents ready-to-use tools: AI-generated school letters and word-for-word scripts for everyday ADHD parenting situations.

Handler's answer

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

heyEli.io's answer:

Most ADHD resources are information-heavy but action-light. Eli skips the articles and gives you tools you can use in the moment — a letter ready to send to your child's teacher, or the exact words to say during a meltdown. It's also 100% free with no account required.

Handler's answer

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

heyEli.io's answer:

Parents and caregivers of children with ADHD, particularly those looking for practical strategies for daily challenges like homework refusal, school communication, emotional meltdowns, and morning routines.

Handler's answer

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

heyEli.io's answer:

Eli was built by a tech dad raising a child with ADHD. After struggling to find resources that actually helped in the moment — not just explain what ADHD is — he built the tool he wished existed.

Handler's answer

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

heyEli.io's answer:

Next.js, TypeScript, Tailwind CSS, Google Gemini (AI letter generation), Supabase, and Vercel.

Handler's answer

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.