Software Alternatives, Accelerators & Startups

Google Marketing Platform VS Airtable

Compare Google Marketing Platform VS Airtable and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Airtable logo Airtable

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Airtable Landing page
    Landing page //
    2023-10-19

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Airtable videos

Airtable Review | Features, Pricing & Team Use

More videos:

  • Tutorial - Airtable API Tutorial With cURL and JavaScript
  • Review - Airtable vs. Google Sheets
  • Review - airtable review

Category Popularity

0-100% (relative to Google Marketing Platform and Airtable)
Surveys
100 100%
0% 0
Project Management
0 0%
100% 100
Form Builder
100 100%
0% 0
No Code
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Airtable. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Airtable

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Airtable Reviews

  1. Airtable: Spreadsheets + Databases = Efficiency

    Airtable is a powerful cloud-based software that combines spreadsheets and databases, offering real-time collaboration and customizable features for efficient task management1.

    🏁 Competitors: monday.com, ClickUp, Smartsheet
    👍 Pros:    Free forever plan and affordable paid options starting at $10 per month.|Visually appealing and user-friendly interface.|Pre-made templates for easy setup and use.|Real-time collaboration and communication.|Customizable features for task management.
    👎 Cons:    Limited project customization without a paid plan.|Top-tier accounts required for gantt tools.|May take time to learn and grasp advanced features.

Breeze triumphs over Airtable for every user
Airtable has a steep learning curve. For new users, especially those not familiar with databases or spreadsheets, Airtable's interface and functionalities is challenging to grasp. You don't need any training to use Breeze - it has a simple and user friendly user interface with a clear workflow.
Source: www.breeze.pm
The Ultimate List of 20 Best AI Work Management Tools
Airtable AI: Airtable employs AI to analyze and categorize data, automating data creation and enhancing data organization, allowing teams to extract insights and make data-driven decisions more effectively.
Source: ppm.express
12 Best ClickUp Alternatives for Innovative Management in 2023
Benefits of Airtable compared to ClickUp: Both Airtable and ClickUp are great for automating and managing projects. However, Airtable gives more flexible integrations that offer more than project management.
Source: ayanza.com
The Flexible, Customizable and Cost-Effective Airtable Alternative
Trying to adapt to many confusing features that you do not even use in a powerful project management tool will distract you from taking quick actions. However, the key feature expected from the Airtable and Airtable alternatives is that it saves you from complex online spreadsheets and speeds up to you.Otherwise, it will be no different than using another version of Excel,...
Source: www.retable.io
Zapier: The $5B unbundling opportunity
Airtable and Reclaim have replaced many integration use-cases by creating feature-rich versions of the products most commonly involved in Zapier integrations (spreadsheets and calendars respectively).

Social recommendations and mentions

Based on our record, Airtable seems to be a lot more popular than Google Marketing Platform. While we know about 129 links to Airtable, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Airtable mentions (129)

  • Growing a side-project to 100k Unique Visitors in one week
    For the backend, I opted for Airtable as a database. It's a simple, no-code solution that I've used before. It's not the most powerful database, but it's perfect for a project like this. I could easily add, edit, and delete records, and it has an embeddable form functionality that I used for user submissions. - Source: dev.to / 2 months ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Airtable.com — Looks like a spreadsheet, but it's a relational database unlimited bases, 1,200 rows/base, and 1,000 API requests/month. - Source: dev.to / 4 months ago
  • How to generate links to a record to view it in an Interface?
    The ?XXXXX part of the URL identifies the type of interface page it is. Just copy that and then your formula is just "https://airtable.com.../...?XXXXXX=" & RECORD_ID() I'm not sure it works in every type of interface page (where you've started from a blank page for example). There has to be something to identify the record viewed from the page, if you see what I mean. Source: 9 months ago
  • Working on a personal app for data tracking. looking for suggestions
    So I started building something on airtable.com that would allow me to easily track updates for each batch. What in your experience would make sense to track that I may be missing? Source: 10 months ago
  • Writers, could you give tips on how you plan a fic
    For character sheets, timelines and having records of chapters and scenes, I really really love Airtable. I have some examples here. Source: 11 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Airtable, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Google Forms - Simple web forms from Google.

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Microsoft Teams - Microsoft Teams provides the enterprise-level security, compliance and management features you expect from Office 365, including broad support for compliance standards, and eDiscovery and legal hold for channels, chats, and files.