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Airtable VS Qualtrics

Compare Airtable VS Qualtrics and see what are their differences

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Airtable logo Airtable

Airtable works like a spreadsheet but gives you the power of a database to organize anything. Sign up for free.

Qualtrics logo Qualtrics

Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.
  • Airtable Landing page
    Landing page //
    2023-10-19
  • Qualtrics Landing page
    Landing page //
    2023-07-27

Airtable features and specs

  • User-Friendly Interface
    Airtable provides an intuitive, visually appealing interface that makes it easy for users to create, manage, and navigate complex data sets without extensive technical knowledge.
  • Customizability
    Airtable offers robust customization options, allowing users to tailor databases and views to their specific needs, including various field types, multiple views, and linked records.
  • Collaboration Features
    Airtable supports real-time collaboration, enabling multiple users to work on the same database simultaneously while tracking changes and maintaining version history.
  • Integrations
    Airtable integrates with various third-party applications and services such as Slack, Google Drive, and Zapier, allowing for seamless workflow automation and enhanced productivity.
  • Templates
    Airtable offers a wide range of pre-built templates for different use cases, which helps users get started quickly without having to build everything from scratch.
  • Mobile App
    Airtable's mobile application allows users to access and manage their databases on the go, ensuring flexibility and continuous productivity.

Possible disadvantages of Airtable

  • Cost
    While Airtable offers a free tier, many of the more advanced features and higher usage limits are locked behind a subscription model, which can become costly for larger teams or extensive use.
  • Performance Issues
    Some users have reported performance issues with Airtable when working with very large databases, including slow load times and laggy interface responsiveness.
  • Limited Offline Access
    Airtable relies heavily on an internet connection, and its offline capabilities are limited, which may be a drawback for users who need consistent access without reliable internet.
  • Data Export Options
    Data export options are somewhat limited compared to other database management tools, making it more difficult to extract data in certain formats for use outside of Airtable.
  • Learning Curve
    Despite its user-friendly interface, the extensive features and customizability of Airtable can present a learning curve for new users, requiring time to explore and understand its full capabilities.
  • Lack of Advanced Features
    Airtable may lack some advanced features found in more specialized or traditional database management systems, making it less suitable for particularly complex or highly specific data management needs.

Qualtrics features and specs

  • User-Friendly Interface
    Qualtrics offers an intuitive, easy-to-navigate interface that simplifies survey creation, data collection, and analysis.
  • Customization Options
    The platform provides extensive customization options for surveys, allowing users to tailor questions, appearance, and logic to meet specific needs.
  • Advanced Analytics
    Qualtrics includes powerful analytics tools that can generate actionable insights from data through various analysis techniques and reporting features.
  • Integration Capabilities
    The platform supports integration with numerous third-party applications, enhancing its utility and enabling seamless data flow between systems.
  • Strong Support and Resources
    Qualtrics offers robust customer support and a wealth of resources, including tutorials, webinars, and a comprehensive knowledge base.
  • Scalability
    The platform can efficiently handle a large volume of responses, making it suitable for both small-scale and enterprise-level projects.

Possible disadvantages of Qualtrics

  • Cost
    Qualtrics can be expensive, especially for small businesses or individual users, as pricing is typically aimed at larger organizations.
  • Learning Curve
    While the interface is user-friendly, mastering the more advanced features and functionalities can require significant time and effort.
  • Limited Free Version
    The free version of Qualtrics offers limited functionality compared to the paid versions, which may not meet the needs of all users.
  • Complexity for Simple Surveys
    For very basic survey needs, Qualtrics might be overkill due to its extensive features and complexity.
  • Dependent on Internet Connectivity
    As a web-based platform, Qualtrics requires a stable internet connection, which might be a limitation in areas with poor connectivity.

Analysis of Airtable

Overall verdict

  • Airtable is a highly effective tool for individuals and teams looking for an easy-to-use, versatile platform to manage data and collaborate. It is especially suitable for users who need more functionality than a traditional spreadsheet but don’t require a full-scale database management system.

Why this product is good

  • Ease of use
    Airtable offers a user-friendly interface that combines the simplicity of spreadsheets with the power of a database, making it accessible for users without technical expertise.
  • Flexibility
    It provides flexibility in terms of creating customizable databases, allowing users to adapt it for various use cases such as project management, inventory tracking, and more.
  • Integrations
    It integrates with a wide range of third-party applications and services, enhancing its utility and reach.
  • Collaboration
    Airtable supports real-time collaboration, enabling teams to work together seamlessly and share updates instantly.

Recommended for

  • Small to medium-sized businesses
  • Project managers
  • Creative teams
  • Freelancers
  • Non-profits
  • Product development teams

Analysis of Qualtrics

Overall verdict

  • Qualtrics is generally regarded as a good platform, especially for medium to large enterprises that require detailed analytics and reporting. It is praised for its versatility, scalability, and the depth of customization it offers, making it suitable for various types of research and feedback collection initiatives.

Why this product is good

  • Qualtrics is considered a strong platform due to its comprehensive suite of features for experience management. It offers tools for conducting surveys, managing customer relations, employee and product experience, as well as brand experience. The platform is known for its robust analytical capabilities, ease of use, and ability to integrate with other software. These attributes make it a preferred choice for organizations looking to gather actionable insights.

Recommended for

  • Businesses seeking to improve customer experience
  • Organizations looking to enhance employee engagement
  • Marketing teams focusing on brand experience
  • Product teams aiming for detailed product feedback
  • Academics conducting research that requires sophisticated survey tools

Airtable videos

+ Add

Airtable Review | Features, Pricing & Team Use

More videos:

  • Tutorial - Airtable API Tutorial With cURL and JavaScript
  • Review - Airtable Blocks for Project Management
  • Review - Airtable vs. Google Sheets
  • Review - airtable review

Qualtrics videos

No Qualtrics videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Airtable and Qualtrics)

Airtable

Qualtrics

Project Management
100 100%
Project Management
0% 0
Surveys
0 0%
Surveys
100% 100
No Code
100 100%
No Code
0% 0
Forms And Surveys
0 0%
Forms And Surveys
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Airtable and Qualtrics

Airtable Reviews

  1. Sanjana Shah
    · Data Scientist at Boston Institute of Analytics ·
    Airtable: Spreadsheets + Databases = Efficiency

    Airtable is a powerful cloud-based software that combines spreadsheets and databases, offering real-time collaboration and customizable features for efficient task management1.

    🏁 Competitors: monday.com, ClickUp, Smartsheet
    👍 Pros:    Free forever plan and affordable paid options starting at $10 per month.|Visually appealing and user-friendly interface.|Pre-made templates for easy setup and use.|Real-time collaboration and communication.|Customizable features for task management.
    👎 Cons:    Limited project customization without a paid plan.|Top-tier accounts required for gantt tools.|May take time to learn and grasp advanced features.
The Top 7 ClickUp Alternatives You Need to Know in 2025
Benefits:Airtable's ability to integrate various data sources into one platform allows teams to maintain a centralized source of truth while leveraging powerful visualization tools6.
Source: www.ledgerteams.com
Top 10 Notion Alternatives for 2025 and Why Teams Are Choosing Ledger
Airtable blends spreadsheets with database features, offering teams a powerful way to organize structured information. While its flexibility is impressive, it's not purpose-built for communication or team collaboration at scale.
Source: www.ledgerteams.com
25 Best Asana Alternatives & Competitors for Project Management in 2024
Airtable is one of the most popular Asana alternatives. It’s project management tool that helps teams create detailed databases for their work. Users can group and sort data in custom fields with views like Grid to include only the relevant project information.
Source: clickup.com
Top 10 Microsoft Power Apps Alternatives and Competitors 2024
Airtable Pricing: Airtable offers a freemium plan with limited features for individual users. Paid plans start at $10 per user per month for additional features and functionalities. Enterprise plans with custom pricing cater to large-scale deployments.
Source: medium.com
The 10 best Asana alternatives in 2024
If you're looking for a project management app that leans more toward data management, try Airtable. Out of the box, Airtable's default view looks like a spreadsheet. It offers a few project templates based on your team type (such as marketing or sales), or you can build a "base" from scratch. From there, you can add highly customizable fields (or columns) to each row, so...
Source: zapier.com

Qualtrics Reviews

Is Simplesat better than Qualtrics for customer feedback collection & analysis?
Beyond customer feedback, Qualtrics provides a comprehensive suite of tools for customer experience management, market research, and advanced data analytics. For organizations that leverage Qualtrics’ full range of features, the investment can be well worth it. However, for teams focused primarily on survey collection and analysis, this premium price tends to be too much.
Source: www.simplesat.io
18 Best Culture Amp Alternatives and Competitors of 2024
Qualtrics considers the entire work experience when assessing employee engagement. It measures engagement, discovers pain points, and so on with strong survey tools and data. Qualtrics lets firms provide workers with a memorable experience with every interaction.
Source: www.thrivesparrow.com
10 SurveyMonkey Alternatives and Competitors in 2024
Qualtrics simplifies the process of creating, analyzing, and deriving insights from data. Trusted by millions, Qualtrics is the go-to solution for businesses and institutions worldwide. Its versatile web-based research platform empowers organizations to gather valuable information.
Source: clickup.com
10 Best Customer Feedback Tools in 2024 – Comparison | Updated List
Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer...
Source: www.surveysensum.com
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Qualtrics is a survey tool designed for enterprises. This means their pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.
Source: survicate.com

Social recommendations and mentions

Based on our record, Airtable seems to be a lot more popular than Qualtrics. While we know about 130 links to Airtable, we've tracked only 12 mentions of Qualtrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Airtable mentions (130)

  • How to Build Internal Tools 100x Faster
    It is possible to speed up the development and delivery process for many internal applications by using no-code or low code tools. These vary in offerings from open source to SaaS, including popular ones like AirTable, BudiBase, Retool, NocoDB and others. These can all greatly help speed up delivery times. - Source: dev.to / 6 months ago
  • Growing a side-project to 100k Unique Visitors in one week
    For the backend, I opted for Airtable as a database. It's a simple, no-code solution that I've used before. It's not the most powerful database, but it's perfect for a project like this. I could easily add, edit, and delete records, and it has an embeddable form functionality that I used for user submissions. - Source: dev.to / about 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Airtable.com — Looks like a spreadsheet, but it's a relational database unlimited bases, 1,200 rows/base, and 1,000 API requests/month. - Source: dev.to / over 1 year ago
  • How to generate links to a record to view it in an Interface?
    The ?XXXXX part of the URL identifies the type of interface page it is. Just copy that and then your formula is just "https://airtable.com.../...?XXXXXX=" & RECORD_ID() I'm not sure it works in every type of interface page (where you've started from a blank page for example). There has to be something to identify the record viewed from the page, if you see what I mean. Source: almost 2 years ago
  • Working on a personal app for data tracking. looking for suggestions
    So I started building something on airtable.com that would allow me to easily track updates for each batch. What in your experience would make sense to track that I may be missing? Source: almost 2 years ago
View more

Qualtrics mentions (12)

  • Ask HN: Who is hiring? (March 2025)
    Qualtrics | Software Engineers | Seattle, Mexico City, Krakow | Full-Time | Hybrid | http://qualtrics.com/ Qualtrics is the leader in experience management, helping businesses improve customer, employee, product, and brand experiences through AI-driven insights and real-time feedback. Here are the roles available: Senior Engineer. - Source: Hacker News / 3 months ago
  • Qualtrics studies don't load unless you use incognito mode
    I use Adblock Plus on Firefox, and what I had to do was add qualtrics.com to the "Allowlisted websites" area. Source: almost 2 years ago
  • /r/mturk Daily Discussion - June 01, 2023
    I had the same problem. It looks like it was related to my ad blocker (I use Adblock Plus). Adding qualtrics.com to its allowed list resolved the issue. Source: almost 2 years ago
  • Ad Blocker
    It doesnt matter really, However in some HIT's an ad blocker can actually keep the page from loading. I had a few instances where the page loaded nothing because I guess the ad blocker detected it as an ad. You can always whitelist worker.mturk.com and also qualtrics.com links in your ad blocker and still keep the ad blocker on. I use Ublock origin and I have the same links whitelisted so the ad blocker doesnt... Source: about 2 years ago
  • Benin Objects of Brighton Museum - Survey
    My blockers seem to hate qualtrics.com. Source: about 2 years ago
View more

What are some alternatives?

When comparing Airtable and Qualtrics, you can also consider the following products

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Google Forms - Simple web forms from Google.

Basecamp - A simple and elegant project management system.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

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