Software Alternatives & Reviews

Google Marketing Platform VS Asana

Compare Google Marketing Platform VS Asana and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Asana logo Asana

Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Asana Landing page
    Landing page //
    2023-10-10

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Asana videos

Asana Review + Demo: Top 5 Reasons Asana Is The Best Project and Team Management Tool

More videos:

  • Review - Asana: Full Review (2019) (with timestamps)
  • Review - Asana Warning! Top 5 Reasons To Avoid Asana Project Manager (Before You Buy Asana Review)

Category Popularity

0-100% (relative to Google Marketing Platform and Asana)
Surveys
100 100%
0% 0
Project Management
0 0%
100% 100
Form Builder
100 100%
0% 0
Task Management
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Asana. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Asana

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Asana Reviews

  1. Good, but not the best.

    While Asana is a robust task management and project planning tool, in my experience, it falls slightly short when compared to Trello, particularly in terms of user-friendliness and simplicity. Asana offers a variety of features such as multiple project views (list, board, timeline, calendar), custom fields, and reporting tools, which can be highly beneficial for complex project management. However, I found that the learning curve can be steep, especially for team members not familiar with this type of software. The interface, while feature-rich, can feel a bit cluttered and overwhelming for new users. On the other hand, Trello shines in its simplicity and straightforward design. The visual card and board system is intuitive and easy to grasp, making it a more accessible tool for team members of varying tech proficiency levels. Additionally, Trello's user interface is cleaner and more streamlined, which contributes to an overall more enjoyable user experience.

    In terms of collaboration, both tools provide good collaborative features like commenting, tagging, and task assignment. However, I appreciate Trello's flexibility with its Power-Ups, allowing integration with a wide array of apps which enhances its functionality. In conclusion, while Asana is a powerful tool with extensive features, I prefer Trello for its ease of use, simplicity, and intuitive design. However, I do see the value of Asana for larger teams or more complex projects.

    🏁 Competitors: Trello
  2. A Solid Project Management Tool, but Not the Best on the Market

    Asana is a popular project management tool that has a lot to offer. It is fast and versatile, making it easy for individuals and teams to collaborate and get things done. The interface is clean and user-friendly, and there are plenty of features to help you organise and track your projects.

    However, while Asana is a good tool, it is not the best on the market. One of its main weaknesses is its lack of advanced reporting and analysis capabilities. It can be challenging to get a comprehensive view of your projects and how they are progressing, especially if you have a large number of them.

    Another issue is the cost. Asana can be expensive for teams with a lot of members, especially when compared to other project management tools that offer similar features at a lower price point.

    🏁 Competitors: Trello
    👍 Pros:    Fast|Clean ui|Excellent features
    👎 Cons:    No reporting|Expensive
  3. Coordinate and manage in teams the tasks and the circulation of work of a plan.

    Asana is a very representative app for the work environment I'm a part of with team members and users it's stellar for: • To manage it on the web and portable devices • With option and manageability on the web • To set up projects and invite team members. • The projects have a roadmap to know the displacement of each activity. • Tasks can contain subtasks to keep track of work • Allows granting tasks, define expiration periods. • Effective and useful for adding files, making comments, and tags.

    🏁 Competitors: Trello, Wrike
    👍 Pros:    Asana proceeds effectively by promoting and supporting the work plan process for each project in terms of: • to arrange and establish the work to be executed for a given project. • to distribute and share among the members the tasks of a project. • flexible to locate and work those minimum activities of a task. • to fix and assign who will be in charge of the tasks. • it is consistent to fix the structured tasks and visualize the phases and their movements. • to set dates for a project from start to finish. • with the option to handle related tasks that in one way or another are dependent on each other.
    👎 Cons:    Asana, is substantial to give continuity to the acquired commitments, it gathers everything necessary for the satisfactory completion of the work plans, being so it is a fantastic application as long as i have no adverse consequences while i am using it.

The Ultimate List of 20 Best AI Work Management Tools
Asana Intelligence: Asana leverages AI algorithms to provide task recommendations, goal-based resource management, and health checks based on historical data and user behavior, helping users prioritize and manage tasks more efficiently.
Source: ppm.express
12 Best ClickUp Alternatives for Innovative Management in 2023
Benefits of Asana compared to ClickUp: Asana has a simpler layout, which most users love compared to ClickUp. ClickUp lacks visibility of team workload, while Asana has a dedicated feature that gives valuable insights into how projects develop. Asana also lets managers track goals and monitor team performance which is essential for reporting.
Source: ayanza.com
Breeze vs. Asana - The best Asana alternative is Breeze
What is the difference between Breeze and Asana? The main reason to use Breeze instead of Asana is because it is faster, simpler and easier. When using Breeze you can talk to a real person about everything - we listen to your feedback, add features you need, and evolve with our users.
Source: www.breeze.pm
12 BEST Wrike Alternatives for Project Management in 2022
Asana is an ideal project management software for small teams. It is available in three different versions Free, Premium & Enterprise.
Source: www.guru99.com
14 Best Wrike Alternatives For Project Management In 2022
Asana and Wrike are similar in their “freemium” payment model, but differ in some other basic capacities. Wrike has more of a set structure for project management, whereas Asana has greater flexibility, similar to Hive. Project views in Asana include list, boards, timeline and portfolios, whereas Wrike has a Gantt view, timelog view, table view, analytics view, file view,...
Source: hive.com

Social recommendations and mentions

Based on our record, Asana seems to be a lot more popular than Google Marketing Platform. While we know about 86 links to Asana, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Asana mentions (86)

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What are some alternatives?

When comparing Google Marketing Platform and Asana, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Google Forms - Simple web forms from Google.

Wrike - Wrike is a flexible, scalable, and easy-to-use collaborative work management software that helps high-performance teams organize and accomplish their work. Try it now.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Basecamp - A simple and elegant project management system.