Software Alternatives & Startups

Google Data Studio VS Qlik

Compare Google Data Studio VS Qlik and see what are their differences

Google Data Studio

Data Studio turns your data into informative reports and dashboards that are easy to read, easy to share, and fully custom. Sign up for free.

Rating
0 reviews
Qlik

Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

Which is more popular?

Based on our record, Google Data Studio should be more popular than Qlik. It has been mentioned 2 times since March 2021.

social mentions
2 vs 1
Data Dashboard popularity
34% vs 66%

Base details

Website, pricing, platforms and company facts side by side.

Google Data Studio
Qlik
Website marketingplatform.google.com qlik.com
Pricing —
Listed in

Features and specs

What each product offers, as listed by its team.

Google Data Studio 6 features
Qlik 5 features
  • Free to Use
    Google Data Studio is a free tool, making it accessible for individuals and businesses of all sizes.
  • Integration with Google Services
    Seamlessly integrates with other Google services like Google Analytics, Google Ads, and BigQuery, providing a unified data experience.
  • Customizable Reports
    Offers a high level of customization for dashboards and reports, allowing users to tailor visualizations to their specific needs.
  • User-Friendly Interface
    The intuitive drag-and-drop interface makes it easy for beginners to create and manage reports without needing advanced technical skills.
  • Real-Time Collaboration
    Supports real-time collaboration, allowing multiple users to work on the same report simultaneously, similar to other Google Workspace products.
  • Wide Range of Connectors
    Supports multiple data connectors, enabling integration with a variety of third-party applications and databases beyond Google services.

Possible disadvantages

  • Limited Advanced Features
    Lacks some advanced analytics and BI features found in more specialized tools, which may be a limitation for power users.
  • Performance Issues
    Reports with a large number of visualizations or complex queries can experience slow performance and increased load times.
  • Learning Curve
    While user-friendly, there is still a learning curve involved, especially for users who are new to data visualization tools.
  • Data Handling Limitations
    Handling very large datasets can be cumbersome, and there might be limitations in data extraction and processing capabilities.
  • Limited Export Options
    Exporting reports is somewhat limited, with fewer formats available compared to other BI tools, which might be a drawback for some users.
  • Dependence on Internet Connection
    Requires a stable internet connection to access and modify reports, which can be a hindrance in areas with poor connectivity.
  • Data Integration
    Qlik offers powerful data integration capabilities, allowing users to pull in data from multiple sources, clean it, and prepare it for analysis. This is particularly useful for organizations dealing with diverse datasets.
  • Associative Data Engine
    Qlik's unique associative data engine enables users to explore data freely, without the limitations of traditional hierarchical or query-based models. This feature ensures that all data relationships are maintained and accessible.
  • Interactive Visualizations
    Qlik provides highly interactive and customizable visualizations, making it easier for users to derive insights and share findings. The visualizations are intuitive and can be tailored to meet specific business needs.
  • AI Capabilities
    The platform includes AI-driven features like Insight Advisor, which helps users uncover insights and generate analytics automatically. This reduces the learning curve and makes advanced analytics more accessible.
  • Scalability
    Qlik is designed to scale from small teams to large enterprises. It supports both on-premises and cloud deployments, making it flexible to meet various business sizes and infrastructure preferences.

Possible disadvantages

  • Complexity in Initial Setup
    The initial setup and configuration of Qlik can be complex and time-consuming, often requiring specialized knowledge or professional services to get started effectively.
  • Cost
    Qlik can be expensive, especially for smaller businesses. The cost includes not just licensing fees but also potential expenditures on training, deployment, and maintenance.
  • Learning Curve
    Although Qlik offers a powerful feature set, there is a steep learning curve for new users. Mastering the platform's full capabilities can take significant time and effort.
  • Performance Issues
    In some instances, users have reported performance issues, particularly when dealing with extremely large datasets or complex queries, which can hinder real-time analysis.
  • Limited Third-Party Integration
    While Qlik does support integration with various third-party tools, it may not be as extensive as some other analytics platforms. This can limit its usefulness in a highly diversified technology stack.

Analysis

An editorial look at what each product does well and who it suits.

Google Data Studio
Qlik

Overall verdict

  • Google Data Studio is generally considered a good option for those who need to create custom data visualizations and reports. Its ease of use, extensive integration capabilities, and cost-effectiveness make it a solid choice for both beginners and experienced data analysts seeking a versatile reporting tool.

Why this product is good

  • Google Data Studio is a powerful tool for creating interactive and visually appealing reports and dashboards. It integrates seamlessly with other Google services like Google Analytics, Google Ads, and Google Sheets, making it easy to pull real-time data without additional connectors. Its user-friendly interface allows users to create dynamic reports without needing extensive technical expertise. Furthermore, it's a free tool, which makes it accessible for individuals and small businesses looking to visualize data without incurring additional costs.

Recommended for

    Google Data Studio is well-suited for digital marketers, small business owners, data analysts, and anyone involved in data-driven decision-making who needs to create customizable, shareable, and visually appealing reports and dashboards. It's particularly beneficial for those already using other Google services, as it allows for seamless data integration and manipulation within the Google ecosystem.

Overall verdict

  • Qlik is generally considered a good choice for data visualization and business intelligence needs.

Why this product is good

  • Flexibility
    Qlik's platform allows for self-service data discovery, guided analytics, and embedded analytics.
  • Integration
    Qlik integrates well with various data sources, making it versatile for diverse data environments.
  • User friendly
    Qlik offers an intuitive interface that caters both to advanced users and beginners.
  • Active community
    There is a strong community of Qlik users and developers who contribute to forums and share solutions.
  • Powerful analytics
    It provides robust analytics capabilities with associative data indexing, which lets users easily explore data.

Recommended for

  • Businesses seeking a comprehensive business intelligence tool.
  • Users who require a highly flexible, self-service analytics environment.
  • Organizations that need to integrate a wide array of data sources.
  • Companies looking for strong visual analytics capabilities.

Videos

Walkthroughs and reviews on video.

Google Data Studio 3 videos + Add
Qlik 2 videos + Add

5 Reasons Why Google Data Studio is Amazing

More videos

  • - Why I switched to Google Data Studio
  • - I Evaluated 4 BI Tools: Power BI, Tableau, Google Data Studio, & Sisense. Here's What I Found.

A Day in the life of a Qlik Cloud User

More videos

  • - Qlik Sense Product Tour

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Google Data Studio
Qlik
34% 34%
66% 66%
40% 40%
60% 60%
28% 28%
72% 72%
100% 100%
0% 0%

User comments

Share your experience with using Google Data Studio and Qlik. For example, how are they different and which one is better?

Log in or Post with

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Google Data Studio no reviews yet
Qlik 5.0 · 1 review

View more

  • Wow So Impresssed
    SaaSHub review
    · Apr 2026

    Qlik's associative data model makes data analytics seamless. Highly Recomend using this to anyone.

  • 10 Best Alternatives to Looker in 2024

    Qlik: Qlik sets itself apart with its associative analytics engine, enabling users to uncover trends and patterns through intuitive exploration without predefined queries. This offers a more flexible and dynamic...

  • Top 11 Fivetran Alternatives for 2024
    estuary.dev · Aug 2024

    Qlik provides three data integration products - Stitch (covered under Stitch) Talend Data Fabric (covered under Talend) and Qlik Replicate, which was originally Attunity. Qlik Replicate has both on-premises and cloud...

View more

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Google Data Studio 2 mentions
Qlik 1 mention
  • 5 tools for Core Web Vitals to measure and improve website UX
    A tool to visualize data, for example, based on reports like CrUX, is Data Studio. It allows you to create dashboards based on source files and thus capture trends in user behavior. - Source: dev.to / over 4 years ago
  • GCP solution for ML model management (ML Ops)?
    I'm guessing you're looking for a database product or something like Data Studio. Whats your use case? Source: over 4 years ago
  • GME FTD - Moving Daily Avg.
    All files was pulled into a program called : QLIK, qlik.com is the company and my company uses it for our reporting and our customer's reporting needs. Source: over 5 years ago

Alternatives to Google Data Studio and Qlik

When comparing Google Data Studio and Qlik, you can also consider the following products.