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Google Ads VS PropellerAds

Compare Google Ads VS PropellerAds and see what are their differences

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Google Ads logo Google Ads

Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

PropellerAds logo PropellerAds

Multisource advertising platform with 1Bln+ global audience to reach new users and grow your business
  • Google Ads Landing page
    Landing page //
    2023-10-05
  • PropellerAds Landing page
    Landing page //
    2023-10-22

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.

Google Ads features and specs

  • Wide Reach
    Google Ads provides access to a vast audience as it partners with the world's largest search engine and numerous partner platforms.
  • Targeted Advertising
    Advertisers can target users based on various parameters including location, language, device, and even interests collected from browsing behaviors.
  • Measurable Results
    Offers detailed reporting and analytics, allowing advertisers to track performance metrics like clicks, impressions, and conversions in real-time.
  • Cost Control
    Allows for flexible budgeting where advertisers can set daily or campaign-specific limits, and use pay-per-click (PPC) pricing models.
  • Ad Customization
    Supports various ad formats including text ads, display ads, video ads, and shopping ads, catering to different advertising goals.
  • Remarketing
    Enables advertisers to show ads to users who have previously interacted with their website or app, improving chances of conversion.

Possible disadvantages of Google Ads

  • Costly for Competitive Keywords
    Bidding on highly competitive keywords can be expensive, driving up the cost-per-click and overall advertising expenditure.
  • Complexity
    The platform can be complex to navigate for beginners, requiring a learning curve to effectively manage and optimize campaigns.
  • Click Fraud
    There’s a risk of click fraud where competitors or malicious actors click on ads to deplete the advertiser’s budget.
  • Constant Monitoring Needed
    Campaigns require frequent monitoring and adjustments to maintain performance, which can be time-consuming and resource-intensive.
  • Ad Fatigue
    Repeated exposure to the same ads may lead to ad fatigue, causing users to ignore them, thus reducing effectiveness over time.
  • Policy Restrictions
    Compliance with Google’s advertising policies can be restrictive, sometimes leading to disapprovals or account suspensions without clear reasons.

PropellerAds features and specs

  • Global Reach
    PropellerAds has a broad global network, enabling advertisers to reach audiences across different geographies.
  • Variety of Ad Formats
    The platform supports various ad formats, including native ads, push notifications, interstitials, and more, offering flexibility to advertisers and publishers.
  • Easy to Use
    PropellerAds offers a user-friendly interface that simplifies the setup and management of ad campaigns.
  • Anti-Adblock Technology
    PropellerAds employs anti-adblock solutions to increase ad visibility and revenue potential for publishers.
  • Comprehensive Analytics
    The platform provides detailed analytics and reporting tools to help users track campaign performance and optimize results.
  • 24/7 Support
    PropellerAds offers round-the-clock customer support to assist advertisers and publishers with their campaigns and technical issues.

Possible disadvantages of PropellerAds

  • Quality of Traffic
    Some users have reported mixed quality of traffic, which can affect the overall effectiveness and ROI of ad campaigns.
  • Compliance Issues
    Advertisers may encounter difficulties with compliance due to varying standards and regulations across different regions.
  • Minimum Payout
    The platform has a minimum payout threshold which might be a barrier for smaller publishers or those with lower traffic volumes.
  • Pop-up Ads
    The use of pop-up ads, while effective, can be intrusive to users and potentially lead to negative user experience.
  • Competition
    There is significant competition from other ad networks, which might offer better rates or more advanced targeting options.

Analysis of Google Ads

Overall verdict

  • Google Ads is considered an effective advertising platform for many businesses due to its comprehensive targeting options, extensive reach, and detailed analytics capabilities. However, its effectiveness can vary depending on the business type, goals, and how well the campaigns are managed.

Why this product is good

  • Google Ads is a widely used online advertising platform that allows businesses to reach potential customers through targeted advertising across the Google network, including search results and partner websites. It provides robust tools for targeting audiences based on keywords, demographics, locations, and more. Additionally, it offers valuable analytics and performance tracking to optimize ad campaigns and maximize return on investment.

Recommended for

  • Businesses looking for wide audience reach
  • Advertisers needing detailed targeting options
  • Companies aiming to drive traffic and conversions
  • Marketers seeking measurable results and insights
  • Small to large enterprises with internet-driven sales goals

Analysis of PropellerAds

Overall verdict

  • PropellerAds can be a good choice for publishers and advertisers who are looking for a flexible ad network with a wide range of options. It is particularly useful for those who want to experiment with different ad formats and expand their reach to international audiences. However, those looking for premium CPM rates might need to consider supplementing with other networks.

Why this product is good

  • PropellerAds is a popular ad network known for its diverse range of ad formats, including push notifications, interstitials, and native ads. It is often praised for its user-friendly interface and relatively low entry requirements for publishers. The network offers broad targeting options and global reach, making it appealing for advertisers looking to expand their audience. On the downside, some users report lower CPM rates compared to other networks, and advertisers may need to carefully monitor traffic quality.

Recommended for

  • Publishers looking for an easy-to-use network with a variety of ad formats.
  • Advertisers aiming for a broad, international audience.
  • Websites with significant mobile traffic, as the network performs well with mobile ad formats.
  • Those new to ad networks who prefer a platform with lower entry requirements.

Google Ads videos

+ Add

Avoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)

More videos:

  • Review - Warning: What Is Google Adwords and How Does It Work | Top 5 Reasons You Should NEVER Use Google Ads
  • Review - How Google Ads Work

PropellerAds videos

+ Add

PropellerAds Review : Cara Mendapatkan Uang dari PropellerAds

More videos:

  • Tutorial - PropellerAds - How To Make $100/DAY PASSIVE INCOME - Propeller Ads Review
  • Tutorial - PropellerAds 🤑- How To Make $200/day PASSIVE INCOME - Propeller Ads Review
  • Tutorial - How To Make Money With PropellerAds For Beginners (2022)
  • Review - PropellerAds Review (2023)
  • Review - Adsterra vs PropellerAds: Which is Better? (2023)

Category Popularity

0-100% (relative to Google Ads and PropellerAds)

Google Ads

PropellerAds

Advertising
55 55%
Advertising
45% 45
Ad Networks
50 50%
Ad Networks
50% 50
Marketing
100 100%
Marketing
0% 0
Ad Servers
0 0%
Ad Servers
100% 100

User comments

Share your experience with using Google Ads and PropellerAds. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Ads and PropellerAds

Google Ads Reviews

 Google Adwords Alternatives
Bing and Yahoo are Google's competitors not only in the area of search engines but also in online ads. Yahoo!/Bing Ads, formerly known as Microsoft AdCenter appeared after the ad networks of Microsoft and Yahoo! joined forces in order to beat Google AdWords. Yahoo!/Bing ads isn't a cheap alternative to AdWords but you should also consider it because it is really good....
Source: www.webconfs.com
10 Alternatives To Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you...
Source: www.ppchero.com
A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
DoubleClick for Publishers is owned by Google. Google purchased DART for Publishers back in 2008 and renamed it DoubleClick for Publishers. DFP is free to use if you’re serving less than 90 million ad impressions a month. DFP also offers premium services for publishers that have large sales teams who need more advanced features. This is one of the most popular ad serving...
Source: www.adpushup.com

PropellerAds Reviews

8 Push Ad Networks You Need to Know for Better ROI in 2025
PropellerAds is a leading advertising platform that connects brands with high-quality audiences worldwide. By offering advanced targeting, powerful optimization tools, and innovative ad formats, PropellerAds empowers advertisers to achieve their goals, whether it’s driving conversions, boosting ROI, or scaling campaigns. PropellerAds also provides advertising solutions for...
Source: pushub.net
Best Push Notification Ad Networks of 2025
PropellerAds is an advanced, technology-driven advertising platform known globally for its performance marketing solutions. Established in 2011, it has become one of the largest traffic providers, with over 1 billion monthly audience reach and numerous advertising campaigns launched daily across desktop and mobile​.
Source: corporatebloggingtips.com
21 Best AdSense Alternatives to Consider for Your Website in 2022
I found this information very useful. I have been using several advertising networks for some years and I can say that Propellerads is at the top. I also use pop under ads from Popunderstar that have an unique type of tab-under integration that improves UX by delivering ads on user interaction with an in-site link which is completely SEO safe unlike traditional pop...
Source: kinsta.com
10 Best Google Adsense Alternatives (2019)
Hello Servando, thanks for this great article. I was looking for Adsense alternatives. It is because my website https://flingo.club is in dating niche and Google do not like it. They just declined my application and I can’t do anything about it. Such a big company and they don’t even have real supports for Adsense. They only have community support which is rubbish. Anyway...
Source: stream-seo.com
15 Best Google AdSense Alternatives For Bloggers In 2018
I’ve added Propeller Ads to this AdSense alternatives list mainly because a lot of people suggested Propeller Ads on the comment.
Source: roadtoblogging.com

Social recommendations and mentions

Based on our record, Google Ads seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ads mentions (11)

  • I built a website where you can get a shoutout on the homepage for $1
    Nice one. There is another one with fluctuating prices https://ads.google.com/home/. - Source: Hacker News / over 1 year ago
  • Choosing Profitable Dropshipping Products As A Beginner
    Use Google Keyword Planner and trends tools to assess search volume and growth for product keywords. High volumes signal interest.Prioritize products with the most searches and aim your marketing efforts accordingly. Optimizing inventory based on search volume data will boost visibility for the most in-demand dropshipped items consumers are searching for. Source: about 2 years ago
  • Superior Google Ads Results: The Simplified Approach with PPC Rocket
    If you’re a business struggling with Google Ads, feeling like you’re being swept away by the current, it's time to anchor yourself with PPC Rocket. This tool is not just another addition to the market but a game-changer. Its clever design, optimized for efficiency, spend, and understanding, makes it a must-have for businesses aiming for superiority in their Google Ads results. Source: about 2 years ago
  • Best Creative Finance ads network in 2023
    Using Google Ads to advertise your financial services is a terrific approach to reaching your target market. On this network, which has over 2 billion active users, you may find your target market with ease. Source: over 2 years ago
  • How To Make Money Selling Courses Online (best Practices - 2022) - Pluggable
    Google ads help you to target your audience all over the internet. Your ads will be displayed on all types of relevant channels. The ads will appear on AdSense configured websites, searches, youtube videos, and other forms of channels. - Source: dev.to / about 3 years ago
View more

PropellerAds mentions (0)

We have not tracked any mentions of PropellerAds yet. Tracking of PropellerAds recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Ads and PropellerAds, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

BuySellAds - BuySellAds.com Online Advertising Network

Microsoft Advertising - Use our search engine marketing and audience solutions to help you build your business.

Swoop - Swoop is a closed loop marketplace, providing a direct relationship between advertiser and publisher.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

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