Gigopost's answer

Most think about content marketing as a one-directional push of packets of information. We think about it bi-directionally. Our thesis revolved around interactable, live content vs. zombie content.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Gigopost's answer

Super quick to setup - almost instantaneous. It's free to use (GO Plan) but upgrades significantly cheaper than competitors without any underlying restrictions on number of posts etc. Additionally, GigoChat is the first of it's kind, where we create your own domain specific persona to better engage with your audience.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Gigopost's answer

It can be anyone who posts any sort of content. Whether it's on LinkedIn, Facebook, Instagram or on a blog, Youtube or a website. We simply help content literally come alive and get more engagement vs. a piece of content that's posted and pushes information without capturing responses or sentiment.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Gigopost's answer

Today we’re the fastest and simplest way for teams to share company content. But let’s go back a bit…

Before launching Gigopost, the founder had dabbled in various startups and product releases. Mostly product launches but about 4 different exploratory projects and 3 bootstrapped startups with varying levels of success. Besides the strategies and intricacies involved with GTM, a common theme across all the launches was, content. More specifically the distribution of content. It was not easy. Typically the answer was… “Let’s churn out content - create case studies, customer stories, webinars/ podcasts/ interviews, partnership announcements, awards & recognitions, insightful one-pagers, blog posts and email blasts.”

OK. Done! Great! Now what...

The traditional approach has always been, to push out content from our company accounts. Create safe content around the best practices. Share snapshots of the content and keep the good stuff gated behind the login page and lead gen forms. Keep the narrative consistent: Problem-Solution, Feature-Benefit and boost a few pieces of content by paid social budgets.

Fundamentally B2B content on social media and the strategy behind it has changed. Today successful content is from personal accounts (read: employee accounts). The type of content is bold, opinionated and in their authentic voice - not the voice of the company's brand. Content access is un-gated, native to specific platforms. The narratives are personal stories, anecdotes, learnings and insights from the front lines. Boosted for free, amongst personal networks, organically catalyzed by Gigopost resulting in likes and re-shares from the largest asset class in a company… the people who make the company. Your employees.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Gigopost's answer

We built and engineered around the love of engaging content. Corny, we know! Hah!

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Gigopost's answer

Currently we're running a Private Beta with some very large brands such as American Airlines, Diageo, Coldwell Banker, Fivver, LazyEight etc. who heavily lean on content marketing. We will be publishing many of the the use cases soon.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.