Software Alternatives, Accelerators & Startups

Ghost VS Umso

Compare Ghost VS Umso and see what are their differences

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Umso logo Umso

The Website Builder for Startups
Visit Website
  • Ghost Landing page
    Landing page //
    2022-10-10
  • Umso Landing page
    Landing page //
    2023-01-05

Umso is the fastest way for startups to go live. We automatically generate unique websites based on your use case. You answer questions on your product, and we'll show you what will work.

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Platforms
-
Release Date
-
Startup details
Country
United Kingdom

Umso

Website
umso.com
$ Details
freemium $14.0 / Monthly (Basic)
Platforms
Browser Google Chrome Safari
Release Date
2018 May

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Umso features and specs

  • User-Friendly Interface
    Umso offers a clean, intuitive interface that makes it easy for users to design professional-looking websites without any coding knowledge. This simplicity is ideal for small businesses and individual entrepreneurs.
  • Customization Options
    The platform provides numerous templates and design options, allowing users the flexibility to create a unique and tailored online presence according to their brand's needs.
  • Integrated Tools
    Umso includes integrated tools for SEO, analytics, and marketing, which help in optimizing website performance and tracking visitor behavior, making it easier to manage and grow a website.
  • Responsive Design
    Websites designed with Umso are mobile-friendly and automatically adjust to different screen sizes, ensuring that the site looks great on desktops, tablets, and smartphones.
  • Fast Deployment
    Umso enables quick website deployment, allowing businesses to go live faster and start attracting customers and clients without long delays.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Analysis of Umso

Overall verdict

  • Umso is a solid choice for startups and small enterprises looking to establish an online presence quickly and efficiently. It provides a good balance of customization and simplicity, making it an appealing option for users who want professional results without a steep learning curve.

Why this product is good

  • Umso is a website builder designed specifically for startups and small businesses. It offers a variety of intuitive tools that help users create professional-looking websites without needing advanced technical skills. The platform is renowned for its user-friendly interface, customizable templates, and features like SEO optimization, lead capture forms, and integration capabilities, which can enhance the online presence of a business.

Recommended for

    Umso is particularly recommended for entrepreneurs, small business owners, and startup founders who need a straightforward yet effective tool to build and manage their websites. It's also ideal for users who prioritize ease of use and want to focus on growing their businesses rather than managing complex web development tasks.

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Umso videos

Generate a Website

Category Popularity

0-100% (relative to Ghost and Umso)
Blogging
100 100%
0% 0
Website Builder
81 81%
19% 19
CMS
98 98%
2% 2
Website Design
0 0%
100% 100

User comments

Share your experience with using Ghost and Umso. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ghost and Umso

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Umso Reviews

Top No Code Website Builders in 2023
Umso, earlier known as Landen, helps build, edit, and publish websites that align with your needs. When building a new website, you will be asked for information regarding your preferences for products, designs, and content. A basic website will then be created for you by Umsoโ€™s generating algorithm, which you can further personalize.
13 Best No-Code Website Builders 2023
The platform offers a huge selection of illustrations, images and videos that help customers to build their websites faster than before. Umso gives you the possibility to publish your website for free with their subdomain so you can try it before purchasing the services.
Source: codeless.co
21 Best No Code Tools You Need To Try
If youโ€™re swamped with work and canโ€™t give web development enough time, then Landen is perfect for you. Additionally, if you feel like you do not have the time to customise templates nor design a website from scratch, this tool can help you greatly.
Source: www.cenario.co
33+ Best No Code Tools you will love ๐Ÿ˜
What I do like about Umso compared to other landing page/website builders is the process when creating a new site + a powerful visual editor which is easy to use.
25 No-Code Apps and Tools to help build your next Startup
Landen is an amazing tool for no code web development. Play a game of 20 questions while Landen figures out exactly what you need! Itโ€™s that simple, no complicated coding required. Landen is great for quickly building amazing landing pages and even some seasoned web development experts are making the switch.
Source: www.ishir.com

Social recommendations and mentions

Based on our record, Ghost seems to be a lot more popular than Umso. While we know about 196 links to Ghost, we've tracked only 3 mentions of Umso. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 6 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 10 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 10 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

Umso mentions (3)

  • Tools I used to scale a lawncare SMB to $40k/mo with around 40% profits
    Umso.com - to create a landing page that everyone on the team could quickly edit. Source: about 3 years ago
  • MicroSaaS - a way to wealth for builders and hustlers
    Notion.so is a tool that helps manage projects and all that good stuff. Many people plan their website content on Notion for their new website or landing page. Then one day, one guy, how's about building a tool that takes that content and turns into a website quickly. BOOM -> potion.so was born. This tool solves a few sound problems: simple to spin up a website through Notion without spending extra effort and... Source: over 4 years ago
  • Advice for Saas development
    First up - inspite of you getting positive feedback for the idea from your connections, put together a concept page using any of the template based site builders like a umso.com, webflow.com etc. And run a simple experiment to see how many of your target audience signs up to get an early bird access to your biz/product. You can also use this to build your initial subscriber/mailing list. Source: over 4 years ago

What are some alternatives?

When comparing Ghost and Umso, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Webflow - Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today