Software Alternatives, Accelerators & Startups

Ghost VS Mailjoy

Compare Ghost VS Mailjoy and see what are their differences

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Mailjoy logo Mailjoy

Delightfully easy direct mail marketing. A DIY direct mail tool created for marketing and growth teams. Design, mail & track personalized direct mail postcards and letters. Digital marketers use Mailjoy to send data-driven mail campaigns.
  • Ghost Landing page
    Landing page //
    2022-10-10
  • Mailjoy Landing page
    Landing page //
    2023-01-27

Why Mailjoy?

Compared to digital channels, mail is an unsaturated channel that until recently has been generally inaccessible and lacked personalization. Mailjoy is the tool to reach customers or prospects with mail that's relevant and timely to them. Start by customizing any of our free postcard and letter templates.

Mailjoy provides a ton of features to help you create mailing lists from your contacts, design beautiful postcards and letters, track the results, and integrate with other tools you already use. Sending a campaign takes only minutes. Use Mailjoy for a single campaign or make it a part of your marketing toolkit.

  • Promote a sale - Surprise your best customers with a special coupon code during your next sale.
  • Win back customers - Reengage customers who've unsubscribed from your product by offering them a discount.
  • Market real estate opportunities - Send personalized real estate postcards with data on the property your're mailing to.
  • Send thank you and holiday messages - Delight your customers by sending them a personalized card. They'll appreciate it.
  • Craft a personal welcome - Send personalized direct mail to welcome new customers to your product or service.
  • Run multi-channel marketing campaigns - Reach customers in your next marketing campaign through email and mail simultaneously.

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Platforms
-
Release Date
-
Startup details
Country
United Kingdom

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Mailjoy features and specs

  • All in one pricing
    Our simple pricing is fully inclusive of printing, mailing & tracking.
  • Free design templates
    Many design templates, and you can customize any of them to make the design your own.
  • Powerful, easy to use designer
    No need to hire a designer or use expensive software.
  • Delivery tracking
    Mailjoy provides postcard-level delivery tracking. See when each individual mailer is delivered.
  • Personalization
    Incorporate any of your recipients' data to make each postcard unique.
  • Conversion tracking
    See exactly who converted in your campaigns. You can even get notified and automate a followup action when a conversion occurs with our Zapier integration.
  • Integrate with Zapier
    We connect to 5,000+ other apps through our integration with Zapier.
  • API
    We provide a RESTful API to let you integrate with your own workflows.
  • Enterprise pricing
    Ask us - support@mailjoy.com
  • Volume discounts
    Ask us - support@mailjoy.com
  • Agency discounts
    Ask us - support@mailjoy.com
  • Non-profit discounts
    Ask us - support@mailjoy.com

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Mailjoy videos

Your customers' inbox is full. Try mail!

Category Popularity

0-100% (relative to Ghost and Mailjoy)
Blogging
100 100%
0% 0
Web To Print
0 0%
100% 100
CMS
100 100%
0% 0
Direct Mail
0 0%
100% 100

Questions & Answers

As answered by people managing Ghost and Mailjoy.

What makes your product unique?

Mailjoy's answer:

Compared to digital channels, mail is an unsaturated channel that until recently has been generally inaccessible and lacked personalization. Mailjoy is the tool to reach customers or prospects with mail thatโ€™s relevant and timely to them. Start by customizing any of our free postcard and letter templates.

How would you describe the primary audience of your product?

Mailjoy's answer:

We value our small, scrappy customers just as highly as our larger clients, therefore we are on a mission to bring the best tools to the masses, streamlined in a way that allows anyone to dive in and get started in minutes.

What's the story behind your product?

Mailjoy's answer:

When we launched Mailjoy on Product Hunt we received over 700 upvotes and ended up #2 for the day. We were ecstatic, but the real story here is that we actually launched nearly a month earlier without the fanfare of a traditional tech launch.

We had quietly launched Mailjoy a month earlier to a portion of our network through email outreach, Facebook, and Twitter. We had two asks: One was to share with people who might be a good fit for this. The other was to share the website more broadly on social. We ended getting over a dozen shares across different channels which drove 100โ€™s of visitors to the site.

Our first customer came from a share by a friend. By launching early, we found someone who cared enough to take a chance on us right away.

As much as we learned what converted visitors to become customers, we learned what was lacking and caused people not to convert. This helped us reprioritize our roadmap before the Product Hunt launch.

I like to consider a marketing site the showroom that entices people to take a test drive. If the showroomโ€™s offering isnโ€™t appealing, do people really want to go for a test drive? Probably not. We quickly learned what copy we were missing, as well as how potential customers viewed the product based on how we marketed it.

Our code wasnโ€™t perfect and we had bugs. Thatโ€™s OK. Visitors and users gladly pointed what wasnโ€™t working. P.S โ€” We quickly fixed things.

With a successful launch on Product Hunt behind us, we have more customers, received more feedback, and once again, are reprioritizing our short-term roadmap for things that drive the most growth and solve usability challenges. I fundamentally believe that shipping as soon as possible is the key to maximizing your learnings, and, ultimately, growing faster.

Remember, done is better than perfect.

Why should a person choose your product over its competitors?

Mailjoy's answer:

Mailjoy has a ton of features to help you create mailing lists from your contacts, design beautiful direct mail postcards and letter mailers, track the results, and integrate with other tools you already use. Sending a campaign takes only minutes. Use Mailjoy for a single campaign or make it a part of your marketing toolkit.

Additionally, Mailjoy provides recipient-level delivery tracking, conversion tracking, customer attribution, and the ability to get notified the moment a conversion happens - using unique per-mailer URLs and QR codes.

We've made sending direct mail as trackable and smart as email. Never send another direct mail campaign without the ability to track your return on investment again.

User comments

Share your experience with using Ghost and Mailjoy. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ghost and Mailjoy

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Mailjoy Reviews

8 Best Postcard Design Software for Custom Postcards
Verdict: If you are on the lookout for user-friendly postcards software, Mailjoy may be an ideal fit. It comes with a broad collection of fonts, images, and shapes that you can use in custom designs. With this program at your disposal, you donโ€™t need to order postcard design from graphic design companies or hire freelance experts. The best part is that you can craft...
Source: fixthephoto.com

Social recommendations and mentions

Based on our record, Ghost seems to be more popular. It has been mentiond 196 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 6 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 10 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

Mailjoy mentions (0)

We have not tracked any mentions of Mailjoy yet. Tracking of Mailjoy recommendations started around Mar 2021.

What are some alternatives?

When comparing Ghost and Mailjoy, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

The Simple Postcard - Text a photo to mail it as a postcard

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Canva - Canva is a graphic-design platform with a drag-and-drop interface to create print or visual content while providing templates, images, and fonts. Canva makes graphic design more straightforward and accessible regardless of skill level.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

Local Mail by Mailjoy - The easiest way to mail potential customers in an area