Software Alternatives & Startups

Ghost VS Linktree

Compare Ghost VS Linktree and see what are their differences

Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Rating
0 reviews
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users)
Linktree

Connect your audience to all of your content with just one link.

Rating
3.0 · 1 review
Pricing
Freemium Free trial $6 / Monthly (Linktree PRO ($60 USD paid annually))
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Ghost might be a bit more popular than Linktree. We know about 197 links to it since March 2021 and only 141 links to Linktree.

social mentions
197 vs 141
Blogging popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

Ghost
Linktree
Website ghost.org linktr.ee
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users) Official pricing
Freemium Free trial $6 / Monthly (Linktree PRO ($60 USD paid annually)) Official pricing
Platforms —
Google Chrome Web Amazon Poshmark Twitter Facebook Facebook Messenger Instagram TikTok Reddit Pinterest Byte Twitch LinkedIn +11
Company Startup from the United Kingdom Startup from Australia · 10 - 19 employees · 2016
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About Ghost and Linktree

In their own words, as submitted to SaaSHub.

Ghost
Linktree

No description of Ghost yet.

Linktree is the launchpad to your latest video, article, recipe, tour, store, website, social post - everywhere you are online. Join over 10 million of the world's biggest influencers, creators, publishers and brands using Linktree in their marketing strategy.

Read more about Linktree

Features and specs

What each product offers, as listed by its team.

Ghost 5 features
Linktree 6 features
  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.
  • Ease of Use
    Linktree offers a simple and intuitive interface, making it easy for users to create and update their link profiles without needing technical skills.
  • Centralized Links
    It allows users to consolidate all their important links in one place, making it easier for followers to access various content through a single URL.
  • Customization Options
    Users can customize the appearance of their Linktree page to some extent, including themes and colors to match their brand identity.
  • Analytics
    Linktree provides analytics to track the performance of each link, giving users insights into what their audience is clicking on.
  • Integrations
    It integrates well with various social media platforms and other services, enhancing its utility and reach.
  • Free Tier
    Linktree offers a free version that includes basic functionalities, making it accessible for individuals or small businesses on a budget.

Possible disadvantages

  • Limited Customization
    While there are some customization options, they are relatively basic. Users looking for extensive customization might find it lacking.
  • Subpar Mobile Experience
    Some users have reported that the mobile experience can be less satisfactory compared to the desktop version, potentially affecting user interaction.
  • Ads and Branding
    The free version includes Linktree branding and may display ads, which can be distracting or unappealing for professional use.
  • Pricing for Premium Features
    Some advanced features and deeper analytics are only available in the paid version, which might not be affordable for all users.
  • Security Concerns
    As with any third-party service, there are potential security risks. Users are dependent on Linktree’s security measures to protect their data.
  • Reliance on Third-Party Platform
    Users are dependent on the uptime and reliability of Linktree’s service. Any downtime or issues on Linktree’s end can affect accessibility to the links.

Analysis

An editorial look at what each product does well and who it suits.

Ghost
Linktree

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Overall verdict

  • Linktree is generally considered to be a good service for those who need an efficient way to manage multiple links. It is simple to use, customizable, and offers both free and paid versions. However, it may not be necessary for users who only need to share a minimal number of links or who prefer a personalized landing page on their own website.

Why this product is good

  • Linktree is a popular tool because it allows users to consolidate multiple links into a single, easily shareable URL. This is especially useful for platforms like Instagram, which allow only one link in the bio. By using Linktree, users can direct their audience to a variety of content including different social media profiles, websites, online shops, or any other web resources.

Recommended for

  • Social media influencers
  • Content creators
  • Small business owners
  • Musicians and artists
  • Anyone who needs to share multiple links in a digital bio

Videos

Walkthroughs and reviews on video.

Ghost 2 videos + Add
Linktree 3 videos + Add

Why I Moved My Blog From WordPress to Ghost

More videos

  • - Ghost review - CMS for creators to build a membership

REVIEW | Use LINKTREE To Add More Links To Your INSTAGRAM BIO | EP 19

More videos

  • - What is Linktree
  • - HOW TO SET UP LINKTREE PRO | 2020

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Ghost
Linktree
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
CMS
0% 0%
0% 0%
100% 100%

User comments

Share your experience with using Ghost and Linktree. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Ghost no reviews yet
Linktree 3.0 · 1 review
  • Comparing 9 WordPress alternatives & competitors in 2024
    webflow.com · Dec 2024

    Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s...

  • 19 Best WordPress Alternatives in 2025
    www.pixpa.com · Oct 2024

    Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.

  • 7 Best Buy Me a Coffee Alternatives
    wpforms.com · Mar 2024

    If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Ghost 197 mentions
Linktree 141 mentions
  • At 19, founder raises $11M for Ghost, maker of a $3,499 computer for personal AI
    I'm curious...isn't the name `ghost` an infringement between ghost, the app / CMS alternative to WordPress? https://ghost.org/. - Source: Hacker News / about 4 hours ago
  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And... - Source: Hacker News / 9 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500€/Year)
    Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 9 months ago

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  • Refactoring Your Resume
    Linktree: The classic choice for housing all your links (GitHub, LinkedIn, Blog) in one spot. - Source: dev.to / 9 months ago
  • I Found Perfect CMS after Years of Trial and Error
    As with any CMS I come across, I try to use it with an application. This time I decided to use Astrolink, a minimal alternative to Linktree. You can check it out on a demo page, or see it's details in Astro theme catalog. - Source: dev.to / over 1 year ago
  • A link site of your very own
    When I first wrote about my pointless personal side projects a few months ago, I used the software I had written to generate my own link site (like a LinkTree clone) as an example. - Source: dev.to / almost 2 years ago

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Alternatives to Ghost and Linktree

When comparing Ghost and Linktree, you can also consider the following products.