Software Alternatives, Accelerators & Startups

Ghost VS BigSpy

Compare Ghost VS BigSpy and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

BigSpy logo BigSpy

BigSpy - It is #1 FREE Facebook ad spy, Instagram ads spy, Yahoo, Twitter and TikTok adspy tool, with almost 1 billion of Ads, 10K Ads updated hourly. You could get trending, latest ideas from the Facebook Ad transparency .
  • Ghost Landing page
    Landing page //
    2022-10-10
  • BigSpy Landing page
    Landing page //
    2023-07-25

Bigspy is having a huge database that almost covers every ad type, niche and also any country. It has more than 1,000,000,000 ads from more than 40 countries and regions and more than 40 ad types and is growing. You can easily social media ads And funnels in a matter of seconds. Bigspy also provides an intuitive layout for both the beginners and the pro ones. This tool allows you to search ads according to your keywords, country, Types, landing page and many more in a row that will help in finding the best Ads possible. and In addition to knowing about ads on Facebook. You can also learn about ads on AdMob, Pinterest, platform. Of course, if you are an advertiser of an e-commerce platform, then congratulations! This platform also has a function called Shopify spy, and you can use the same function. The best part is that here you can discover monetization strategies of competing Publishers, track viral trends and attract more new advertisers.

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Platforms
-
Release Date
-
Startup details
Country
United Kingdom

BigSpy

Website
bigspy.com
$ Details
freemium $9.0 / Usage
Platforms
Web
Release Date
2018 August
Startup details
Country
China
State
Beijing
City
Beijing
Employees
20 - 49

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

BigSpy features and specs

  • Comprehensive Ad Database
    BigSpy offers a vast database of ads from different platforms, making it easy for users to find and analyze a wide variety of advertisements across industries.
  • User-friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, which helps users quickly discover and utilize the tools necessary for their ad research.
  • Competitor Analysis
    BigSpy allows users to track and analyze competitors' ads, providing insights into competitorsโ€™ strategies and helping inform a user's advertising approach.
  • Advanced Filters
    Users can apply advanced filtering options to narrow down ad searches by platform, engagement level, date range, and more, allowing for more targeted analysis.
  • Cost-Effectiveness
    The tool is offered at competitive pricing, providing good value for both individual users and businesses looking to gain insights into digital advertising.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

BigSpy videos

BigSpy Review - How to spy on ads โ˜…โ˜…โ˜… #1-Ads Spy Tool

More videos:

  • Tutorial - BigSpy Review - How To Spy on Your Competitor's Ads | Facebook Ads Tutorial For Beginners , Ecom etc
  • Review - ๐Ÿ•ต๏ธโ€โ™€๏ธ {Honest} Affiliate Review of BigSpy

Category Popularity

0-100% (relative to Ghost and BigSpy)
Blogging
100 100%
0% 0
Advertising
0 0%
100% 100
CMS
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Ghost and BigSpy.

What makes your product unique?

BigSpy's answer:

  • Wide coverage: Supports major platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, X, and more.
  • Massive Data: Possesses over 1 billion advertising data points.
  • Strong filtering capabilities: Equipped with multi-dimensional filtering capabilities, enabling quick identification of the ads users wish to view.

Why should a person choose your product over its competitors?

BigSpy's answer:

  • BigSpy supports more platforms, covering mainstream advertising platforms such as Facebook, Instagram, AdMob, TikTok, YouTube, and X.
  • BigSpy has a massive database, and the number of ads it has collected has exceeded 1 billion.
  • BigSpyโ€™s pricing is highly competitive, and it is available to free users as well.

How would you describe the primary audience of your product?

BigSpy's answer:

  • Advertising creators who need to produce advertisements.
  • Decision-makers who need to formulate operational strategies.
  • Operators who need to research market conditions.
  • Sellers who need to tap into the potential e-commerce market.
  • Advertisers who need to track the performance of their ad placements.

Which are the primary technologies used for building your product?

BigSpy's answer:

Python, SQL, Vue, Elasticsearch, Redis ...

What's the story behind your product?

BigSpy's answer:

For the struggles, I think it has always been differentiation. In todayโ€™s industry, it is not enough to have a good solid product. It is important to outwit and outdo the competition to rise in a competitive marketplace. Therefore, we have been working on data collection, accuracy, and modeling optimization to acquire users and outcompete others. We hope to help our customers achieve at BigSpy; weโ€™re constantly reminded of it.

Who are some of the biggest customers of your product?

BigSpy's answer:

KILO.HEALTH, WELLECH, BRIO, LEEDIA, AVN ...

User comments

Share your experience with using Ghost and BigSpy. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ghost and BigSpy

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

BigSpy Reviews

  1. A game-changer for finding winning products ๐Ÿš€

    I've tried several ad spy tools, but BigSpy offers the best value for money. The database is massiveโ€”especially for Facebook and TikTok ads. It saves me hours of manual research and helps me spot trending products before the market gets saturated. If you run a dropshipping business or manage paid social, this is a non-negotiable part of the tech stack. Highly recommended for the "Ad Ideas" feature alone.

    ๐Ÿ Competitors: Adspy, Pipiads
  2. sunny
    ยท personal at Appsimilar ยท
    A huge database of ads

    It has a huge database of ads on several social platforms, like Facebook, Instagram, Twitter, AdMob, Pinterest, and Yahoo, so we can check different ads for ads inspiration. Also, we can spy on competitors and track the performance of their ads to decide new marketing strategies.

    ๐Ÿ Competitors: SocialPeta

Social recommendations and mentions

Based on our record, Ghost seems to be a lot more popular than BigSpy. While we know about 196 links to Ghost, we've tracked only 1 mention of BigSpy. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 6 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 10 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

BigSpy mentions (1)

What are some alternatives?

When comparing Ghost and BigSpy, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Adspy - Adspy is an innovative and advanced solution that enables advertisers to discover winning strategies and maintain their top position.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

SocialPeta - Essential Ad Intelligence Platform, which provides massive Ad data about Top Networks, Creatives, and Advertisers.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

PowerAdSpy - PowerAdSpy enables you to maximize profits without allocating funds for testing ads.