Software Alternatives, Accelerators & Startups

Ghost VS Ably

Compare Ghost VS Ably and see what are their differences

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Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Ably logo Ably

The realtime platform that just works. We power more WebSocket connections than any other pub/sub platform, serving over 2 billion devices monthly.
  • Ghost Landing page
    Landing page //
    2022-10-10
  • Ably Ably homepage
    Ably homepage //
    2024-08-05

We help teams deliver resilient AI UX and high-performance live experiences that stay fast and in sync worldwide. We provide the global realtime layer for AI agents, chat, notifications, live dashboards, and collaboration - engineered to handle peak demand without self-managed infrastructure.

Teams like HubSpot and Intercom use Ably to avoid the cost and complexity of building and operating realtime systems, while still getting predictable performance at serious scale, handling 2T+ API operations per month. Ablyโ€™s Pub/Sub, Chat, and AI Transport products are unified by design, with developer-friendly APIs and SDKs that integrate across your stack.

Ghost

Website
ghost.org
$ Details
paid Free Trial $36.0 / Monthly (100k views/month, 2 users)
Release Date
-
Startup details
Country
United Kingdom

Ably

Website
ably.com
$ Details
freemium
Release Date
2016 January
Startup details
Country
United Kingdom
Founder(s)
Matthew O'Riordan, Dr. Paddy Byers
Employees
50 - 99

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Ably features and specs

  • Scalability
    Ably is designed to handle a massive number of concurrent connections and messages, making it scalable for both small and large applications.
  • Real-time Messaging
    Ably provides robust real-time messaging capabilities with low latency, supporting use-cases like live chat, gaming, and real-time data streaming.
  • Global Presence
    Ably has a globally distributed network, ensuring low latency and high availability for users around the world.
  • Advanced Features
    It offers advanced features such as message history, presence, and push notifications, which can enhance the functionality of real-time applications.
  • Security
    Ably includes built-in security features such as TLS encryption, token-based authentication, and private channels to ensure secure communication.
  • Extensive Documentation
    The service provides extensive and well-organized documentation, making it easier for developers to integrate and utilize its features.
  • SDKs and Libraries
    Ably offers a wide range of SDKs and libraries for different programming languages and platforms, easing the development process.
  • Reliable Delivery
    It ensures reliable message delivery with features like message queuing and message de-duplication.

Possible disadvantages of Ably

  • Complexity
    Due to its wide range of advanced features, the initial learning curve can be steep for new users.
  • Cost
    For large-scale applications or extensive use of advanced features, the costs can add up, making it potentially expensive.
  • Vendor Lock-in
    Relying heavily on Ablyโ€™s platform-specific features may result in vendor lock-in, making it challenging to switch to other services in the future.
  • Dependence on Internet Connection
    As a cloud-based service, Ablyโ€™s performance is highly dependent on the quality and reliability of the internet connection.
  • Third-party Integration
    While Ably offers various integration options, integrating certain third-party services may require additional custom development or may not be as seamless.

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Analysis of Ably

Overall verdict

  • Ably is a reliable and efficient real-time messaging platform, well-suited for applications requiring high performance and scalability. It is generally well-regarded within the developer community for its ease of use and robust feature set.

Why this product is good

  • Features
    Ably provides a comprehensive suite of features such as pub/sub messaging, presence, and history.
  • Security
    It implements robust security practices including TLS encryption, token-based authentication, and private channels.
  • Integration
    Supports numerous protocols and provides SDKs for various programming languages, making it easy to integrate with different systems.
  • Reliability
    Ably offers high availability and low latency, ensuring messages are delivered in real-time.
  • Scalability
    The platform can handle millions of active connections and is designed for horizontal scaling.

Recommended for

  • developers building real-time applications like chat apps, dashboards, or multiplayer games
  • businesses in need of a scalable solution for live updates and notifications
  • teams looking for a platform with strong security and compliance credentials
  • organizations requiring integration with existing development workflows and tools

Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Ably videos

How to build a collaborative environment around your product

More videos:

  • Demo - How to build an avatar stack with Ably Spaces
  • Demo - Ably 101: Serverless WebSockets at scale

Category Popularity

0-100% (relative to Ghost and Ably)
Blogging
100 100%
0% 0
Developer Tools
0 0%
100% 100
CMS
100 100%
0% 0
Realtime Backend / API
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ghost and Ably

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Ably Reviews

We have no reviews of Ably yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Ghost should be more popular than Ably. It has been mentiond 196 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 6 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 7 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 11 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 11 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / 11 months ago
View more

Ably mentions (26)

  • AWS us-east-1 outage: How Ablyโ€™s multi-region architecture held up
    During this weekโ€™s AWS us-east-1 outage, Ably maintained full service continuity with no customer impact. This was our multi-region architecture working exactly as designed; error rates were negligibly low and unchanged throughout. Any additional round trip latency was limited to 12ms, which is below the typical variance in any client-to-endpoint connection, and well below our 40โ€“50ms global median; this is... - Source: dev.to / 9 months ago
  • Real-Time Sync Alternatives: Vaultrice vs. localStorage, DIY, Firebase, Pusher
    Services like Pusher and Ably are experts in real-time messaging. They provide robust APIs for pub/sub channels, allowing you to broadcast events to clients reliably. - Source: dev.to / 11 months ago
  • CometChat Alternatives โ€“ Comparing the Top 10 Competitors
    Ably is a real-time infrastructure platform that focuses on delivering low-latency, reliable messaging across global distributed systems. It's designed for developers building event-driven applications, including chat, but also supports broader use cases like live dashboards, GPS tracking, and collaborative tools. - Source: dev.to / about 1 year ago
  • Real-Time Authorization in a Chat Application with Permit.io and WebSockets
    For our web socket-based application, weโ€™ll be using Next.js and Ably, a service that allows us to easily integrate and manage real-time capabilities in our apps powered by web socket. - Source: dev.to / over 1 year ago
  • Curiosity: Using Ably.io Realtime Messaging as a Lightweight Database
    Ably offers various solutions for developers, with their most popular being realtime messaging based on the pub/sub model. When you publish a message to a channel, all devices connected to that channel receive it instantly. - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Ghost and Ably, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Pusher - Pusher is a hosted API for quickly, easily and securely adding scalable realtime functionality via WebSockets to web and mobile apps.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Socket.io - Realtime application framework (Node.JS server)

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

PubNub - PubNub is a real-time messaging system for web and mobile apps that can handle API for all platforms and push messages to any device anywhere in the world in a fraction of a second without having to worry about proxies, firewalls or mobile drop-offs.