Geod.app's answer

Geod is the only site selection platform built around explainability and auditability from day one.

Most tools in this space either produce opaque "AI scores" that can't survive CFO scrutiny, or require expensive consultants to interpret. Geod takes the opposite approach: every score is a transparent weighted linear model where each component—demographics, competition, traffic patterns—is visible, adjustable, and cited with its data source and vintage.

Teams define their own criteria instead of accepting a vendor's black-box formula. The output is a committee-ready brief that makes the decision rationale explicit and defensible, not a number that requires a sales rep to explain.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Geod.app's answer

Current alternatives force a painful tradeoff:

Consultants and brokers produce one-off site packages that cost $5-15K per location and can't scale with a growing pipeline. Enterprise platforms like SiteZeus or Buxton require six-figure annual contracts, lengthy onboarding, and often deliver scores no one can fully explain. DIY approaches with Excel and ad hoc data pulls are slow, inconsistent, and hard to defend in committee.

Geod sits in the gap. It's self-serve, priced for mid-market teams ($295-995/month), and designed around how site decisions are actually reviewed and approved. Teams get consistent, auditable output without enterprise complexity or consultant dependency.

The key differentiator is transparency. When a site goes to committee, stakeholders can see exactly why it scored the way it did and challenge specific assumptions rather than accepting or rejecting a black-box number.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Geod.app's answer

Expansion and real estate teams at multi-unit restaurant and retail chains in the 30–500 location range.

These teams are growing fast enough to need a repeatable process but aren't large enough to justify $100K+ enterprise contracts or dedicated analytics staff. They're often led by a VP of Real Estate or Director of Development who is evaluated on new
store performance and needs defensible analysis to present to leadership.

Secondary audiences include franchise development teams evaluating territory density, commercial real estate brokers who advise multi-unit tenants, and PE-backed portfolio companies rolling up regional chains.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.