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Funnel.io VS Modern Data Stack

Compare Funnel.io VS Modern Data Stack and see what are their differences

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Funnel.io logo Funnel.io

Marketing analytics software for e-commerce companies and online marketers that automatically...

Modern Data Stack logo Modern Data Stack

A platform for everything you need to know about the Modern Data Stack⭐️ Companies & Categories shaping the Modern Data Stack📚 Data stacks of the world's top companies📖 Resources to get updates on the latest in this space🛠 Jobs in data engineering
  • Funnel.io Landing page
    Landing page //
    2023-09-17
  • Modern Data Stack Landing page
    Landing page //
    2023-03-22

Funnel.io

Website
funnel.io
Pricing URL
Official Funnel.io Pricing
Release Date
2013 January
Startup details
Country
Sweden
State
Stockholms Lan
City
Stockholm
Founder(s)
Fredrik Skantze
Employees
50 - 99
Edit details

Modern Data Stack

Website
moderndatastack.xyz
Pricing URL
-
Release Date
-
Edit details

Funnel.io features and specs

  • Comprehensive Data Integration
    Funnel.io supports a large number of data sources, making it easy to collect, integrate, and manage marketing data from disparate platforms in one unified dashboard.
  • User-Friendly Interface
    The platform provides an intuitive, easy-to-navigate interface that simplifies data management and allows users to create custom reports and dashboards without advanced technical skills.
  • Automation Capabilities
    Funnel.io offers robust automation features that can handle repetitive tasks, such as data importing, transformation, and loading, thereby saving time and reducing the potential for human error.
  • Scalability
    The platform is scalable, making it suitable for businesses of various sizes, from small startups to large enterprises. It can handle extensive datasets and complex reporting needs effectively.
  • Customizable Dashboards
    Users can create highly customizable dashboards that present data in a visually appealing and comprehensible manner, which aids in better decision-making.

Possible disadvantages of Funnel.io

  • Cost
    Funnel.io can be relatively expensive compared to other marketing data integration tools, which might not be suitable for small businesses or startups with limited budgets.
  • Learning Curve
    While the interface is user-friendly, there can still be a learning curve for new users to fully leverage all the features and capabilities that Funnel.io offers.
  • Limited Offline Capabilities
    Funnel.io is a cloud-based solution, which means it requires a stable internet connection for data access and manipulation. This can be a limitation in areas with unreliable internet connectivity.
  • Customer Support
    Some users have reported that customer support response times can be slow and that the quality of support may vary, which can be frustrating when dealing with urgent issues.
  • Third-Party Integration Limitations
    Despite supporting a wide range of data sources, some users might find that certain niche or less common platforms aren't supported, requiring additional manual data handling.

Modern Data Stack features and specs

  • Scalability
    The modern data stack is designed to handle large volumes of data, making it ideal for businesses that expect their data needs to grow over time. It can easily scale with increased data workload.
  • Flexibility
    The modern data stack is composed of modular components, allowing businesses to choose the best tools for their specific needs and swap them out as requirements change.
  • Cost Efficiency
    Using cloud-based solutions and a pay-as-you-go model, the modern data stack often reduces infrastructure costs compared to traditional on-premises data solutions.
  • Rapid Deployment
    Modern data stack tools are generally cloud-based with user-friendly interfaces, which facilitate quick setup and deployment without the need for extensive on-site infrastructure.
  • Advanced Analytics Capabilities
    The stack includes advanced analytics tools that enable real-time data processing and sophisticated data analyses, aiding businesses in making data-driven decisions.

Possible disadvantages of Modern Data Stack

  • Complex Integration
    Integrating various tools within the modern data stack can be complex, as companies often need skilled personnel to successfully combine multiple components into a seamless workflow.
  • Data Security Concerns
    Storing data on third-party cloud services introduces potential security risks, raising concerns about data breaches and compliance with data protection regulations.
  • Vendor Lock-In
    Depending heavily on a specific modern data stack vendor might result in difficulties if a business decides to switch vendors, as moving data and processes can be costly and time-consuming.
  • High Upfront Learning Curve
    Using cutting-edge tools and technologies can require significant time and effort for teams to learn, which might initially slow down productivity.
  • Ongoing Costs
    While the pay-as-you-go model can be cost-efficient, the ongoing subscription fees and additional costs for scaling can accumulate over time, potentially leading to budget management challenges.

Analysis of Funnel.io

Overall verdict

  • Overall, Funnel.io is a reliable and efficient tool for businesses looking to streamline their marketing data processes. It helps teams save time and focus on analysis rather than data collection and manipulation, making it a valuable asset for organizations dealing with large volumes of data from multiple sources.

Why this product is good

  • Funnel.io is considered a good data integration and transformation tool due to its user-friendly interface, extensive data source support, and the ability to automate data collection and transformation without the need for coding. It is designed specifically for marketing data and provides users with the flexibility to export their data to a variety of destinations, which can save time and improve workflow efficiency.

Recommended for

  • Marketing professionals and teams who need to consolidate data from multiple sources.
  • Businesses looking to automate and simplify their reporting processes.
  • Organizations leveraging multiple digital marketing channels and requiring a unified data view.

Funnel.io videos

+ Add

Funnel.io - Advertising Reports & Dashboards

Modern Data Stack videos

+ Add

The modern data stack sucks

More videos:

  • Review - Data Modeling in the Modern Data Stack
  • Review - What’s so modern about the modern data stack?

Category Popularity

0-100% (relative to Funnel.io and Modern Data Stack)

Funnel.io

Modern Data Stack

Marketing Analytics
100 100%
Marketing Analytics
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Marketing
100 100%
Marketing
0% 0
Tech
0 0%
Tech
100% 100

User comments

Share your experience with using Funnel.io and Modern Data Stack. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Funnel.io and Modern Data Stack

Funnel.io Reviews

Best Affordable Alternatives to Supermetrics
Funnel.io is an automated data-collecting service that works like Supermetrics by ingesting marketing data from over 500 sources, applying transformations, and then pushing the data to a visualization platform, analytics tool, or data warehouse. Funnel.io stands out from the crowd because of its extensive data transformation tools and managed data warehouse services for...
Source: adsbot.co
Funnel.io Alternatives and Competitors in 2022
Funnel.io is great for small business owners and early-stage companies because it can be used on a month-to-month basis. Users are charged based on ad spend. While this is great in the beginning, as the company grows, the cost to use Funnel.io grows as well. It can also be used for enterprises.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io has a solid 4.5 rating based on 74 reviews on G2. Of course, there are a few complaints about the pricing, but in general, people are satisfied with Funnel.io.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
Funnel.io provides a data integration platform with 500+ data sources. It allows you to load data from any marketing platform, normalise it (aka harmonise it) and visualise data in your favourite BI tool (Power BI, Data Studio, Tableau, …).
Source: www.windsor.ai
Top 5 Adverity Alternatives To Know About in 2020
The transformation section means that Funnel.io cleans up (e.g. date transformations), maps, and groups your data stream before loading it into a BI tool or database.
Source: www.windsor.ai

Modern Data Stack Reviews

We have no reviews of Modern Data Stack yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Funnel.io should be more popular than Modern Data Stack. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Funnel.io mentions (10)

  • Connecting Instagram API
    There are like a 100 services that will do that for you. Something like this. Source: over 2 years ago
  • Looking For Single Connector Solutions For Digital Marketing
    Any digital marketers have experience working with single connectors for Google Data Studio? I really like the idea of plugging all the data sources into the ETL platform and having one connector for GDS. It appears funnel.io does this but it's far too expensive for us. Windsor.ai also looks ok but their pricing structure isn't ideal. Played around with Adverity as well but looking for something that's more plug... Source: about 3 years ago
  • Blends limitation
    From experience writing & maintaining custom ETLs in BigQuery, to paying/trying multiple data pipeline partners, to a sort-of middle ground like AirByte - this is not a plug - funnel.io has been the easiest and most cost effective by far. Source: over 3 years ago
  • Facebook ads resultat fake?
    You have to be careful with fb figures. Its well known in the industry that they arent accurate. With regards to funnel.io, if they are picking figures from FB then its also suspect. Source: over 3 years ago
  • Facebook ads resultat fake?
    The other platform (funnel.io) may use a different attribution window and/or it might not track across different devices (not sure here, never used funnel.io before). Source: over 3 years ago
View more

Modern Data Stack mentions (1)

  • Data engineering development question
    Check out moderndatastack.xyz to learn more about the Modern Data Stack. Source: over 3 years ago

What are some alternatives?

When comparing Funnel.io and Modern Data Stack, you can also consider the following products

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Improvado.io - Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.

Datamade - Get custom datasets on-demand

DataTap - Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.

Massdriver - Massdriver makes DevOps effortless, allowing engineers to quickly deploy secure, production-ready infrastructure using a simple diagramming interface.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

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