Software Alternatives, Accelerators & Startups

Flowingly VS Tracklution

Compare Flowingly VS Tracklution and see what are their differences

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Flowingly logo Flowingly

An all-in-one, easy-to-use business process management software that enables process mapping and...

Tracklution logo Tracklution

Tracklution is the tracking stack behind top-performing marketing teams. Server-side, first-party and built to scale.
  • Flowingly Landing page
    Landing page //
    2023-04-28
  • Tracklution Dashboard
    Dashboard //
    2026-07-27

Traditional browser-based tracking is breaking down. Ad blockers, iOS restrictions, and privacy-focused browsers are silently destroying conversion data. Most marketers don't realize how much they're missing, or what it's costing them.

Simultaneously, ads are driven by algorithms. Smart Bidding, Advantage+, and similar systems make optimization decisions based on the conversion data you feed them. If that data is incomplete or inconsistent, the algorithm learns the wrong patterns, and your campaigns underperform.

The fix

Tracklution captures conversion data server-side and delivers it to ad platforms through Conversion APIs. Accurate, consistent, first-party signals that help algorithms optimize, improve attribution, and boost performance.

On average, customers recover +34.2% more conversions compared to traditional tracking pixels.

Ready-made integrations that outperform

Connect Meta, Google Ads, TikTok, LinkedIn, Bing, Pinterest, Snapchat, Reddit, Klaviyo, GA4, and more. Thrive in the AI era: deliver advertising algorithms accurate and consistent signals across every platform.

Built for pros

  • Works with any CMS or ecommerce platform. No code required.
  • Median setup time from start to finish: 16 minutes
  • Fully managed. Zero maintenance. Tracklution automatically keeps your tracking stable, scalable, and accurate.
  • First-party mode with a click. Thrive even when browsers, pixels, and privacy policies change.
  • SOC2, ISO27001 and GDPR compliant

Winning teams don't waste time maintaining tracking infrastructure. They don't run separate setups per platform. They don't debug broken pixels every time a browser ships an update. They plug in Tracklution once and move on to the work that actually matters.

Tracklution

$ Details
freemium โ‚ฌ39.0 / Monthly
Platforms
Google Meta Facebook Instagram TikTok Snapchat Shopify WooCommerce Wordpress Bing LinkedIn
Release Date
2021 November

Flowingly features and specs

  • User-Friendly Interface
    Flowingly offers an intuitive and easy-to-navigate interface, making it accessible for users of varying technical expertise.
  • Customizable Workflows
    The platform allows users to tailor workflows to their specific business processes, providing flexibility and scalability.
  • Integration Capabilities
    Flowingly integrates with a variety of other software systems, enabling seamless data transfer and unified business operations.
  • Real-Time Analytics
    Users can access real-time analytics and reporting features, helping them to monitor performance and make data-driven decisions.
  • Collaboration Tools
    The platform includes built-in collaboration tools that facilitate teamwork and improve communication across departments.

Possible disadvantages of Flowingly

  • Pricing
    Flowingly's pricing structure can be considered high, especially for small to medium-sized businesses with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there can be a learning curve associated with mastering all of Flowingly's features and customizations.
  • Limited Offline Functionality
    Flowingly's features are primarily cloud-based, which can be a limitation for users requiring offline access to workflows.
  • Dependency on Internet Connection
    A reliable internet connection is necessary to use the platform effectively, which can be a drawback in areas with unstable connectivity.
  • Feature Overlap
    Some users may find that Flowinglyโ€™s range of features overlaps with existing software solutions they are already using, possibly leading to redundant tools.

Tracklution features and specs

  • Server-Side Tracking
  • Conversion APIs
  • 1st-party Data Collection
  • 1st-party Cookies
  • Quick and easy installation to any website

Analysis of Flowingly

Overall verdict

  • Overall, Flowingly is considered a strong choice for organizations looking to enhance their workflow management through automation. Its ease of use, combined with effective automation features and strong customer support, makes it a valuable asset for many businesses.

Why this product is good

  • Flowingly is often praised for its user-friendly interface and powerful workflow automation capabilities. It allows teams to streamline processes and improve efficiency by automating routine tasks. The platform is designed to be intuitive, making it accessible even for users with limited technical expertise. Additionally, Flowingly offers robust analytics tools, allowing businesses to gain insights into their operations and make data-driven decisions. Its integration capabilities with other software solutions also enhance its functionality, making it a versatile tool for a variety of business needs.

Recommended for

    Flowingly is particularly recommended for small to medium-sized businesses that want to optimize their operational processes without requiring extensive technical resources. It is also suitable for companies looking to improve collaboration across teams and departments, as well as those aiming to gain detailed insights into their workflow performance through analytics. Industries such as healthcare, finance, and manufacturing, where process efficiency is crucial, may find significant value in using Flowingly.

Flowingly videos

Flowingly Overview 2020

More videos:

  • Review - Flowingly Basic Concepts
  • Review - Flowingly Complex Decisions

Tracklution videos

No Tracklution videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Flowingly and Tracklution)
Project Management
100 100%
0% 0
Analytics
0 0%
100% 100
Office & Productivity
100 100%
0% 0
Marketing
0 0%
100% 100

Questions & Answers

As answered by people managing Flowingly and Tracklution.

What makes your product unique?

Tracklution's answer:

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Why should a person choose your product over its competitors?

Tracklution's answer:

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

How would you describe the primary audience of your product?

Tracklution's answer:

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

What's the story behind your product?

Tracklution's answer:

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

User comments

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What are some alternatives?

When comparing Flowingly and Tracklution, you can also consider the following products

DocGen - Static website generator

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

openSourceCM - Web-based legal document processing and contract management

Analyzify - Google tag manager and analytics app for your Shopify store

LogicalDOC - A document management system such as LogicalDOC can help your organization better manage business processes and put order in the chaos of documents every day run your business.

Taggrs.io - Hosting software for GTM Server-side Tracking. Generate more conversions and revenue with Server-side Tracking: the solution to the demise of third-party cookies.