FanCircles's answer

FanCircles is a strong choice for anyone who wants a direct, predictable way to reach their audience without building a mobile app or fighting platform algorithms. Unlike traditional loyalty systems, FanCircles wallet passes support real-time push notifications, making them useful not just for rewards, but for communication, reminders, launches, and sales.

The platform is designed to grow with you. Pricing scales based on the number of pass holders, so it works just as well for a small creator as it does for a large brand. The built-in pass designer makes it easy to create branded wallet passes, while the API and automation tools allow more advanced teams to integrate FanCircles into their existing workflows.

Most importantly, FanCircles gives businesses ownership of their audience relationship. The wallet pass lives on the customer’s phone, not inside a social network or inbox, creating a more durable and dependable connection over time.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

FanCircles's answer

FanCircles is unique because it combines wallet passes, push notifications, and digital loyalty into a single, app free platform. Instead of asking users to download an app or rely on email and social media, FanCircles uses the mobile wallet that already exists on the phone.

Each wallet pass acts as a branded loyalty card, membership card, or access pass, while also enabling instant push notifications. Fans opt in once by adding a pass, and from that point on can receive timely updates, offers, and reminders directly on their device.

FanCircles also emphasizes first party data ownership, flexible pricing that grows with you, and automation. Businesses can design their own passes, send notifications manually or via API, and scale usage as their audience grows. The result is a practical, reliable communication channel that works alongside existing marketing tools rather than trying to replace them.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

FanCircles's answer

FanCircles is built for creators, brands, artists, and businesses that want a direct and reliable way to reach their audience without relying on social media algorithms or mobile apps. The primary audience includes creators and artists, marketing teams, agencies, ecommerce brands, and organizations that already understand the value of first-party data and ongoing customer relationships.

These customers are typically running email marketing, paid ads, or loyalty programs and are looking for a complementary channel that delivers instant visibility. They use FanCircles wallet passes and digital loyalty cards to send push notifications, share timely updates, promote offers, and build long-term loyalty through a pass that lives on the customer’s phone.

FanCircles appeals to teams that value simplicity, scalability, and ownership. Whether starting with a small audience or managing large volumes of pass holders, customers choose FanCircles because it grows with them, requires no app download, and fits cleanly into existing marketing and operational workflows through APIs and automation.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

FanCircles's answer

Universal Music Group Warner Music Group Sony Music Creative Artists Agency (CAA) United Talent Agency (UTA)

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.