EXRAY's answer

Next.js, Supabase, SerpApi, and OpenRouter AI.

EXRAY's answer

Most Etsy research tools stop at reporting metrics — search volume, competition count, average price. EXRAY goes a step further by classifying the actual pricing strategy of a niche (Premium-heavy, Race to bottom, or Tight cluster) and generating an AI Action Plan that tells sellers what to price, where competitors are vulnerable, and what to do next — turning raw data into a concrete decision instead of leaving sellers to interpret numbers themselves.

EXRAY's answer

Tools like eRank and Marmalead are built primarily for on-Etsy SEO — tags and listing optimization. EXRAY is built for the decision before that: whether a niche is worth entering at all. It combines shop-level competitor spying with keyword difficulty scoring and pricing strategy classification in one workflow, so sellers can validate a product idea before writing a single listing.

EXRAY's answer

Etsy sellers — from beginners validating their first product idea to established shop owners expanding into new niches — who want to research competitors and pricing before investing time and inventory into a listing.

EXRAY's answer

EXRAY started after its founder spent 3 years selling on Etsy with no real sales, and realized the missing piece wasn't listing quality — it was market research. That frustration became a Reddit post, which sparked feature requests from other sellers (keyword difficulty, pricing strategy) that shaped what EXRAY became.