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ExactTarget Marketing Cloud VS Pardot

Compare ExactTarget Marketing Cloud VS Pardot and see what are their differences

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ExactTarget Marketing Cloud logo ExactTarget Marketing Cloud

ExactTarget Marketing Cloud by sales force is a demand service provider that is making its mark via providing email marketing solutions to your business.

Pardot logo Pardot

Salesforce B2B marketing automation
  • ExactTarget Marketing Cloud Landing page
    Landing page //
    2023-10-13
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

ExactTarget Marketing Cloud videos

No ExactTarget Marketing Cloud videos yet. You could help us improve this page by suggesting one.

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Pardot videos

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Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to ExactTarget Marketing Cloud and Pardot)

ExactTarget Marketing Cloud

Pardot

Office & Productivity
100 100%
Office & Productivity
0% 0
Email Marketing
2 2%
Email Marketing
98% 98
Online Services
100 100%
Online Services
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ExactTarget Marketing Cloud and Pardot

ExactTarget Marketing Cloud Reviews

We have no reviews of ExactTarget Marketing Cloud yet.
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Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Social recommendations and mentions

Based on our record, ExactTarget Marketing Cloud seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ExactTarget Marketing Cloud mentions (2)

  • Heroku resetting passwords for “a portion” of their users immediately
    If it isn't a phishing attempt it would be really surprising to me that they would use http. BTW, https://exacttarget.com redirects to an official Salesforce product page, but that doesn't guarantee it to not be phishing. - Source: Hacker News / about 2 years ago
  • Dear Vendors Account Executives, just stop….
    You can block much of this traffic by null-routing the email aggregators. One example that stands out in my mind is exacttarget.com (salesforce marketing cloud). Just blocking them reduced our cold email volume by 80%. Apparently it's now the gold standard for lead generation by lazy sales /biz dev teams. Source: over 2 years ago

Pardot mentions (0)

We have not tracked any mentions of Pardot yet. Tracking of Pardot recommendations started around Mar 2021.

What are some alternatives?

When comparing ExactTarget Marketing Cloud and Pardot, you can also consider the following products

LYFE Marketing - A leading social media management company that helps businesses grow online. We help increase leads and sales for businesses through social media marketing

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Twicsy - Twicsy provides the latest updates on the ever-changing world of social media marketing.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Thrive Internet Marketing Agency - Thrive Internet Marketing Agency is one of the most leading digital marketing service providers that provide a wide range of services to clients of all kinds of businesses.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

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