
Advanced Installer
PACE Suite
InstallAware
InstallShield
Microsoft App-V
RayPack Studio
MSIX Packaging SDK
AI-ready Windows app packaging, with local AI options. Forge captures apps where they run, even with no installer, into signed MSIX, MSI, Intune and App Attach. GitHub Copilot can drive it via MCP.

Advanced Installer
InstallShield
PACE Suite
RayPack Studio
Orca
InstEd
EMCO MSI Package Builder
Master Packager is an application packaging tool to create and edit Microsoft Windows Installer (MSI) files and repackage other installation to MSI format.

Which is more popular?
Website, pricing, platforms and company facts side by side.
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| Website | etherapps.ai | masterpackager.com |
| Pricing | ||
| Platforms | ||
| Company | 1 - 9 employees | 2018 |
| Listed in |
In their own words, as submitted to SaaSHub.


EtherApps Forge captures Windows applications on the machines they already run on, even when the installer is lost, and turns them into signed MSIX, MSI, Intune Win32 and App Attach packages. Package the apps holding up your move to Windows 365, Azure Virtual Desktop and Intune, including the...
What is Master Packager? Master Packager is an application packaging tool to create and edit Microsoft Windows Installer (MSI) files and repackage other installation to MSI format. Our vision is to make application packaging easy, fast and affordable that is accessible to everyone from...
What each product offers, as listed by its team.


Walkthroughs and reviews on video.
Agentic App Packaging with EtherApps Forge: Ask in Plain English
More videos
How to become a Master Packager?
More videos
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing EtherApps Forge and Master Packager.
EtherApps Forge's answer
EtherApps Forge packages Windows apps with AI doing the busywork. Through the Forge MCP server, GitHub Copilot and other AI clients drive Forge in plain English, one real tool call at a time, and nothing ships until your team approves it. For teams that cannot send data to a shared AI service, Forge AI Controller (private preview) runs in your own infrastructure with local AI models, so what it learns stays in your environment. Underneath, Forge captures apps on the machine they already run on, even when the installer is lost, from Windows XP SP3 to Windows 11 and Windows Server 2008 R2 to 2025. One capture gives signed MSIX, MSI, Intune Win32 and App Attach packages, and App-V 5 packages convert to MSIX or MSI without resequencing.
EtherApps Forge's answer
Most packaging tools need the original installer and a clean machine. Forge captures the app where it already runs, so the apps nobody can reinstall still get packaged. It converts App-V without resequencing, builds every format (MSIX, MSI, Intune Win32, App Attach) from one capture, and signs, validates and smoke tests each package. GitHub Copilot can drive the whole process through the Forge MCP server. Forge runs on your own machines, so packages and signing keys stay with you. In our study, MSIX at Scale (2026), Forge built an MSIX for 90.68% of 3,261 Windows application cases.
EtherApps Forge's answer
Application packagers, endpoint and Microsoft Intune engineers, and the teams moving apps to Windows 365 and Azure Virtual Desktop. Managed service providers (MSPs) use Forge to run packaging as a service across many customers.
EtherApps Forge's answer
Windows 365 and Azure Virtual Desktop projects kept stalling on the same thing: old Windows apps with lost installers, App-V packages and apps nobody could reinstall. EfficientEther built Forge to clear that app blocker by capturing each app where it still runs and turning it into modern packages. As AI coding assistants arrived, Forge added the Forge MCP server so GitHub Copilot can drive packaging in plain English, and Forge AI Controller (private preview) to run the lifecycle as an agent in your own tenant.
EtherApps Forge's answer
Forge is a Windows application built around MSIX, Windows Installer (MSI), App-V, Intune Win32 and App Attach (VHD, VHDX, CIM) packaging. It exposes its tools through a command line (forge_msix), a PowerShell module and a Model Context Protocol (MCP) server for GitHub Copilot and other AI clients. Forge AI Controller (private preview) works with Microsoft Foundry, OpenAI services or local models.
Share your experience with using EtherApps Forge and Master Packager. For example, how are they different and which one is better?
When comparing EtherApps Forge and Master Packager, you can also consider the following products.

Advanced Installer is a Windows installer authoring tool for installing, updating, and configuring your products safely, securely, and reliably.
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PACE Suite is an intelligent application packaging solution to work with packages of multiple formats, such as MSI, MSIX, AppX, App-V, ThinApp, and IntuneWin.
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If your software targets Windows, InstallShield is your solution.
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Windows Installer InstallAware provides free installation (MSI) authoring, MSI compression, and MSI repackaging solutions. Tools include: InstallAware for Windows Installer, Setup Squeezer for MSI, and Setup Squeezer for InstallShield.
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Von Softwarepaketierung über Softwareverteilung bis zu Software Asset Management bedienen wir das gesamte Application Lifecycle Management.
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Getting Started with App-V for Windows 10
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