
Encodify
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ThreadRecap
Encodify is a global SaaS technology service and a market leader in Marketing Work Management.
In 2001, we pioneered the MarTech industry by devising the MWM category. Based on our no-code technology, we have since built industry-leading best-practice MWM solutions, allowing all stakeholders in the marketing value chain to collaborate efficiently. Today we are setting new standards by converging DAM/PIM (Content Hub), workflow, proofing, and project management tools to help clients innovate and optimise their work.
Encodify was founded and is headquartered in Odense, Denmark. As of today, we have over 80 employees and offices in Madrid, London and Copenhagen. Our clients include some of Europe’s most well-known brands, including El Corte Ingles, Jysk, and Netto, as well as agencies Tag Group and Hogarth. In 2020, Viking Venture (Norwegian) invested in Encodify to expand and develop business across Europe. The expansion includes both organic and (M&A) growth.
ThreadRecap turns WhatsApp exports into structured, timestamped reports you can act on or hand to someone else.
What it does
Who it is for
Solo professionals in real estate, HR, recruiting, law and client services who need a defensible record of what was agreed, plus anyone catching up on long work, family or community threads.
How it works
Export the chat from WhatsApp, upload the .zip or .txt, choose an analysis goal, get the report in seconds. No setup, no integration, no account for the other participants.
Pricing
Credit packs with no subscription required, plus an optional monthly plan for regular use. Free credits on signup.
Languages
English, Portuguese, Spanish, German, Italian and French.
Independent and bootstrapped, launched in January 2026.
Encodify
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ThreadRecap's answer:
Most summarizers expect you to paste text. ThreadRecap takes the raw WhatsApp export, the .zip with thousands of messages and voice notes, and turns it into a timestamped record you can hand to someone else. Voice messages are transcribed and merged into the same timeline as the text, so a commitment made in a 4 minute audio at 11pm sits in date order next to everything else. The output is not a paragraph of prose. It is decisions, agreements, deadlines, responsibilities and quoted messages, in chronological order.
ThreadRecap's answer:
Generic AI assistants can summarize a chat you paste, but they hit token limits on long threads, ignore voice notes, and give you a different structure every time you ask. Chat statistics tools give you word clouds and message counts, which is not what you need when you are trying to prove what was agreed. ThreadRecap is built for the specific job of turning a full export into a structured, repeatable record. It works in six languages, needs no integration or account for the other participants, and you pay per analysis instead of subscribing.
ThreadRecap's answer:
Solo professionals and individuals who need to establish what was actually agreed in a conversation. In practice: real estate agents, recruiters and HR, small business owners, freelancers dealing with clients, and people documenting a personal dispute over a rental, a partnership or a family matter. A second, lighter audience uses it to catch up on long work or family group chats. Buyers are spread across more than 20 countries, led by the UK, the US, Italy and Switzerland.
ThreadRecap's answer:
It started as a personal tool. I kept receiving long voice notes and endless work threads, and wanted the main points without listening to everything again. I built the first version over a weekend and published it as a proof of concept, mostly to see whether anyone else cared. People did, but not for the reason I expected. Instead of catching up on chats, they were using it to document disputes, prove agreements and produce a record of what was said. That reframed the whole product, and the roadmap has followed the users ever since.
ThreadRecap's answer:
Next.js and React with TypeScript, Tailwind CSS, Node.js on the backend, deployed on Vercel. Voice note transcription uses OpenAI Whisper, analysis runs on large language models, and payments go through Stripe.
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