Encodify VS Locus Intelligence

Encodify is a global SaaS technology service and a market leader in Marketing Work Management.

In 2001, we pioneered the MarTech industry by devising the MWM category. Based on our no-code technology, we have since built industry-leading best-practice MWM solutions, allowing all stakeholders in the marketing value chain to collaborate efficiently. Today we are setting new standards by converging DAM/PIM (Content Hub), workflow, proofing, and project management tools to help clients innovate and optimise their work.

Encodify was founded and is headquartered in Odense, Denmark. As of today, we have over 80 employees and offices in Madrid, London and Copenhagen. Our clients include some of Europe’s most well-known brands, including El Corte Ingles, Jysk, and Netto, as well as agencies Tag Group and Hogarth. In 2020, Viking Venture (Norwegian) invested in Encodify to expand and develop business across Europe. The expansion includes both organic and (M&A) growth.

Locus Intelligence

Locus Intelligence is a location intelligence platform built for enterprise and multi-location businesses. It gives teams a centralized way to monitor, analyze, and govern location-level visibility, reputation, and performance across platforms such as Google Business Profile.

When a brand has dozens (or hundreds) of locations, small listing issues can create uneven demand across cities. One location may lose visibility, another may see a ratings dip, and a third may suddenly gain traction. Locus Intelligence is designed to help you see what is happening at each location, compare regions, and act quickly when performance shifts.

What it helps you do

Bring location-level signals into one view so marketing and operations work from the same source of truth
Track visibility and engagement over time and across locations
Detect anomalies early (spikes, drops, outliers) before they affect leads and footfall
Create repeatable governance: identify what top-performing locations do differently and scale it

Signals the platform tracks

Impressions (visibility in relevant searches)
Reviews and average rating (trust and perception)
Calls, website clicks, and direction requests (high-intent actions)
Location-level trends and anomaly patterns

Common workflows

Weekly location health checks for regions and clusters
Reporting for leadership that separates national performance from local reality
Finding locations that need review response, listing updates, or deeper investigation

Who it is for

Enterprise and multi-location brands
Operations and regional leadership teams
Marketing and reputation management teams

Questions & Answers

As answered by people managing Encodify and Locus Intelligence.