
Encodify
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Handler
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Encodify is a global SaaS technology service and a market leader in Marketing Work Management.
In 2001, we pioneered the MarTech industry by devising the MWM category. Based on our no-code technology, we have since built industry-leading best-practice MWM solutions, allowing all stakeholders in the marketing value chain to collaborate efficiently. Today we are setting new standards by converging DAM/PIM (Content Hub), workflow, proofing, and project management tools to help clients innovate and optimise their work.
Encodify was founded and is headquartered in Odense, Denmark. As of today, we have over 80 employees and offices in Madrid, London and Copenhagen. Our clients include some of Europeโs most well-known brands, including El Corte Ingles, Jysk, and Netto, as well as agencies Tag Group and Hogarth. In 2020, Viking Venture (Norwegian) invested in Encodify to expand and develop business across Europe. The expansion includes both organic and (M&A) growth.
Handler is a vibe marketing agent for app marketers. It helps app teams find outlier TikToks, understand what makes them work, and turn proven patterns into clearer creative direction. Todayโs launch focuses on Handler and TikSpy: research winners faster, reduce manual scrolling, and know what to test next.
Encodify
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Handler's answer:
Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.
Handler's answer:
Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from โwhat should we post?โ to clear creative direction based on real winning TikToks.
Handler's answer:
Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.
Handler's answer:
Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.
Handler's answer:
Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.
Handler's answer:
Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.
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