Software Alternatives, Accelerators & Startups

Draft.js VS Bitly

Compare Draft.js VS Bitly and see what are their differences

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Draft.js logo Draft.js

Rich Text Editor Framework for React

Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
  • Draft.js Landing page
    Landing page //
    2022-03-29
  • Bitly Landing page
    Landing page //
    2023-10-18

Draft.js features and specs

  • Rich Text Editing
    Draft.js provides a powerful framework for building rich text editors with a high level of customization, allowing developers to implement various formatting and styling options with ease.
  • Immutable.js Integration
    Draft.js uses Immutable.js to manage editor state, which can lead to improved performance and easier state management, as it helps avoid unnecessary re-renders and mutations.
  • Extensibility
    The library offers the ability to create custom blocks, decorations, and plugins, enabling developers to extend and tailor the editor's behavior to their specific needs.
  • Facebook Support
    Draft.js is developed and maintained by Facebook, which suggests a certain level of reliability and indicates a strong backing in terms of updates and community support.
  • Comprehensive Documentation
    The library is well-documented, with comprehensive guides and examples that help developers get started quickly and understand the full potential of the framework.

Possible disadvantages of Draft.js

  • Complexity
    Draft.js has a steep learning curve, especially for developers who are not familiar with React or Immutable.js, as it requires understanding its unique architecture and concepts.
  • Bundle Size
    The inclusion of Immutable.js can lead to a larger bundle size for web applications, which might be a concern for developers aiming for minimalistic and fast-loading applications.
  • Limited Built-in Features
    Draft.js provides a basic editor out of the box, which means developers often need to implement or find third-party plugins for advanced features like tables, embedded media, or collaborative editing.
  • Customizability Overhead
    While high customizability is a strength, it also means that basic implementations may involve more boilerplate code and setup compared to other, more out-of-the-box solutions.
  • Sparse Updates
    Draft.js does not receive updates as frequently as some other open-source projects, which can lead to uncertainty around the timeline for bug fixes or new feature implementations.

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Draft.js videos

Live coding โ€“ย Draft.js copy-paste fix

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Category Popularity

0-100% (relative to Draft.js and Bitly)
Developer Tools
100 100%
0% 0
URL Shortener
0 0%
100% 100
Text Editors
100 100%
0% 0
Link Management
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Draft.js and Bitly

Draft.js Reviews

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Bitly Reviews

  1. Deepak Kumar
    ยท Editor at einsstark.tech ยท
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    ๐Ÿ Competitors: Rebrandly, TinyURL, Polr

Free Custom URL Shortener: Top Options in 2026
Bitly is one of the most recognized URL shorteners, but its free plan has become quite restrictive for anyone seeking a free custom URL shortener. You get only five short links per month, with three custom back-halves (the part after the slash). On the plus side, those five links can receive unlimited clicks, and Bitly provides click analytics. The free plan does not include...
Source: trnqify.com
Bitly vs QRcdr: Choose the Best QR Solution for Your Business
Choosing the right QR code generator can be a turning point for your business. In the modern market, Bitly is an industry standard for link management and QR codes. Similarly, QRcdr.pro offers a high-level SaaS (Software as a Service) experience, providing dynamic QR codes with advanced analytics.
Source: qrcdr.pro
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitlyโ€™s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use โ€œbit.lyโ€ as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of โ€œbit.ly/34512โ€, we could have โ€œsb.xyz/34512โ€.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audienceโ€™s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com

Social recommendations and mentions

Draft.js might be a bit more popular than Bitly. We know about 28 links to it since March 2021 and only 23 links to Bitly. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Draft.js mentions (28)

  • Rebuilding a web text editor
    Therefore, we wanted to choose a low-level framework that would solve most of the issues related to text input. We settled on Draft.js, which was quite popular at the time (2020). All we had to do was integrate it into our current system, attach it to the data storage, and implement the ability to edit styles with our constructorโ€”done. - Source: dev.to / 8 months ago
  • Introducing react-rte-light: A Lightweight Rich Text Editor for React
    Are you looking for a lightweight, flexible, and modern rich text editor for your React applications? Look no further! I'm excited to share react-rte-light, a TypeScript-based rich text editor built with Draft.js. Itโ€™s designed to work seamlessly with React 16.8 to 19, offering a minimal-dependency alternative to heavier editors like React Quill. Whether you're building a blog platform, a note-taking app, or a... - Source: dev.to / 12 months ago
  • Lexical 0.24 with Vanilla JS: Getting started
    Lexical is an open source project and considered the successor of Draft.js. It is primarily developed by Meta, licensed under MIT. It is not restricted to React, but supports Vanilla JS, too. The flexibility enables us to integrate it with other JS libraries such as Svelte and Vue. - Source: dev.to / over 1 year ago
  • Ask HN: Is there a licensable/free version of the "Substack" email editor?
    - https://draftjs.org/ If you're talking about liking the full experience with settings and previews, that I'm afraid is all custom built. I can't imagine an open source reusable one being out there, but I could be wrong! - Source: Hacker News / almost 2 years ago
  • Which Rich Text Editor to use ?
    I've always used Quill and always satisfied with it. It can be adapted to React Native as well. Despite the most popular RTE is Draft js it has some limitations on mobile. Source: about 3 years ago
View more

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / over 1 year ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener โ€“ Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / over 1 year ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / over 1 year ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago
View more

What are some alternatives?

When comparing Draft.js and Bitly, you can also consider the following products

Quill - Powerful, API-driven rich text editor

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Next.js - A small framework for server-rendered universal JavaScript apps

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

ProseMirror - A toolkit for building rich-text editors on the web

Linktree - Connect your audience to all of your content with just one link.