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Rulez automates Facebook & Google Ads: pause losers, scale winners, restart recovered ads 24/7. Multi-account dashboard. 5-day free trial.

Website, pricing, platforms and company facts side by side.
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In their own words, as submitted to SaaSHub.


No description of Diffee yet.
Rulez is a SaaS platform that automates day-to-day Facebook (Meta) and Google Ads management. Media buyers, agencies and performance marketers connect their ad accounts and set up rules in plain terms — e.g. "pause campaigns when ROAS drops below 1 today" or "increase budget by 20% when CPA is...
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As answered by people managing Diffee and Rulez App.
Rulez App's answer:
Rulez automates both Facebook (Meta) and Google Ads from one platform — most tools cover only one network. You write rules in plain terms (e.g. "pause when ROAS < 1 today" or "scale budget +20% when CPA is under target") and Rulez applies them automatically, 24/7, across all connected accounts. It combines automation with a unified multi-account dashboard, a creatives library, an Ads Manager, full execution logs and team collaboration — one place for monitoring, reporting and action — with built-in safety controls (action limits, cooldowns, conflict resolution) that protect accounts.
Rulez App's answer:
Covers Meta AND Google Ads in one tool, not just a single network. Plain-language, flexible rules on any metric over any timeframe — not rigid presets. Built for agencies/media buyers: many accounts and profiles, team collaboration and rule sharing. Transparent pricing ($159/month) with a free trial — no percentage of ad spend. Reliability first: account-status awareness, token-health monitoring, action limits and cooldowns to avoid mistakes and API bans.
Rulez App's answer:
Independent media buyers, performance-marketing agencies and in-house growth teams who run Facebook and Google Ads at scale and want to automate routine optimization — pausing losers, scaling winners, budget and bid management — across multiple accounts without watching dashboards all day.
Rulez App's answer:
Rulez started as an automation tool for Facebook/Meta Ads, built by media buyers tired of manually pausing losing campaigns and scaling winners around the clock. After proving the rule engine in production with paying customers, the same architecture was extended to Google Ads — so advertisers running both platforms manage everything from one place.
Rulez App's answer:
Integrations: Meta Marketing API, Google Ads API
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