Software Alternatives & Startups

Devlet UTM Builder VS Grapple

Compare Devlet UTM Builder VS Grapple and see what are their differences

Devlet UTM Builder

Free UTM builder: create tagged GA4 campaign URLs in seconds. Add source, medium & campaign, save presets, export CSV and copy clean tracking links.

Rating
0 reviews
Grapple

Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI

Rating
0 reviews
Pricing
Freemium $99 / Monthly (Per Editor, Unlimited Viewers)

Which is more popular?

UTM Tracking Links popularity
100% vs 0%
alternatives listed
13 vs 37

Base details

Website, pricing, platforms and company facts side by side.

Devlet UTM Builder
Grapple
Website devlet.tech askgrapple.com
Pricing —
Freemium $99 / Monthly (Per Editor, Unlimited Viewers) Official pricing
Platforms
Browser
Web Google Chrome Safari Firefox +1
Company Startup from the United Kingdom · 20 - 49 employees · 2026 Startup from the United States · 1 - 9 employees · 2025
Listed in

About Devlet UTM Builder and Grapple

In their own words, as submitted to SaaSHub.

Devlet UTM Builder
Grapple

Devlet UTM Builder is a free, browser-based campaign URL generator designed specifically for digital marketers and advertisers. Built to ensure your tracking data is perfectly formatted for Google Analytics 4 (GA4), this tool takes the hassle out of manual UTM tagging. Core Features: GA4-Ready...

Read more about Devlet UTM Builder

No description of Grapple yet.

Features and specs

What each product offers, as listed by its team.

Devlet UTM Builder 6 features
Grapple 7 features
  • GA4-Ready URLs
    Builds clean, perfectly tagged campaign tracking links optimized for Google Analytics 4.
  • Save Presets
    Save your frequently used UTM parameters (source, medium, and campaign) for faster, consistent tagging.
  • 100% Free & Unlimited
    Completely free to use with zero sign-ups required and no limits on link generation.
  • Privacy-Focused
    The tool runs entirely in your browser, meaning your campaign data never leaves your device.
  • Automatic Lowercase Formatting
    Automatically forces parameters to lowercase to prevent messy, duplicate source data in your analytics reports.
  • Live Link Assembly & One-Click Copy
    The tagged link assembles live as you type, and you can copy the final URL with a single click.
  • Automatic Data Refresh
    Hourly data refresh from your favorite apps like Salesforce, Hubspot, Zendesk, Stripe, and more!
  • Universal Data Library
    Automatic data modeling ensures your data is clean and queryable
  • Natural Language
    Filter, visualize, and calculate with just your words—no SQL required.
  • Map Data
    Combine, merge, and map data from across disparate sources for a full picture of your business.
  • AI Data Scientist
    Create custom calculations and aggregations across multiple sources without writing any SQL or formulas
  • Unlimited Sharing
    Share with your team, view-only users are completely free
  • Dashboard Templates
    Build new dashboards from curated templates so you're never starting from scratch

Analysis

An editorial look at what each product does well and who it suits.

Devlet UTM Builder
Grapple

No analysis of Devlet UTM Builder yet.

Overall verdict

  • Grapple (askgrapple.com) can be a solid choice for teams and individuals seeking an AI-powered tool to streamline their workflows, though its suitability depends on your specific needs and budget. As with any SaaS product, it's best to verify current features and pricing directly and take advantage of any free trial before committing.

Why this product is good

  • Offers AI-driven automation that can help save time on repetitive tasks
  • Designed with an intuitive interface aimed at reducing the learning curve
  • Can integrate into existing workflows to boost overall productivity
  • Typically provides responsive customer support and onboarding resources
  • May offer flexible pricing tiers to suit different team sizes

Recommended for

  • Small to medium-sized businesses looking to automate routine processes
  • Teams seeking to improve collaboration and productivity
  • Individuals or startups exploring AI tools on a budget
  • Users who value ease of use and quick setup over complex configurations

Videos

Walkthroughs and reviews on video.

Devlet UTM Builder 0 videos + Add
Grapple 4 videos + Add

No Devlet UTM Builder videos yet. You could help us improve this page by suggesting one.

Ask Grapple: DIY Data Platform

More videos

  • - Watch this Before Buying a Grapple
  • - Don't Waste Your Money! Episode 1. Land Pride Grapple.
  • - Tractor Grapple Review

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Devlet UTM Builder
Grapple
100% 100%
0% 0%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Devlet UTM Builder and Grapple.

Why should a person choose your product over its competitors?

Grapple's answer:

Grapple is built for small to medium-sized companies who haven't successfully implemented traditional BI software like Looker, Power BI, Tableau, or other solutions like DataRails and Domo. Traditional BI software requires a lot of technical knowledge to setup, maintain, and they often make it really difficult for less technical users to customize. This means your dashboards either 1) don't work, or 2) aren't flexible and easy to use enough to let operators adjust them as they need during the course of businesses.

Grapple is designed from the beginning for non-technical operators across marketing, sales, and finance.

How would you describe the primary audience of your product?

Grapple's answer:

Grapple is great for data savvy operators who love working with data. We're particularly helpful for companies with 25 to 500 employees who serve other businesses (B2B) and are focused on improving their CRM analytics and SaaS metrics. If you're using apps like Salesforce, Hubspot, Zendesk, Stripe, or Asana, Grapple is for you!

If you want to write data notebooks in python or SQL and want under-the-hood control of your data stack, Grapple is not for you. We recommend you try Omni or Hex.

What's the story behind your product?

Grapple's answer:

Jack, co-founder/CEO, had the idea for Grapple a couple years ago after spending almost a decade building in Tableau, Looker, Google Data Studio, Trevor.io, and the list goes on! Jack spent a lot of time collaborating with non-technical users in sales, marketing, bizops, finance on dashboards and after one particularly simple report that was still difficult to generate, he thought there must be a better way! Turns out, most data platforms require a ton of other tools and a ton of other people all of which are slow and expensive—delaying your time-to-insight. Jack had the idea to compress the data stack into a single tool, that maybe couldn't do everything, but would be the fastest, easiest way to pull the types of reports he pulled all the time over the last 10 years. Fast-forward to today, Andrew joined as co-founder/CTO and Grapple is now generally available and includes a suite of AI features to take Grapple's speed and ease of use even further. Let us know what you think!

What makes your product unique?

Grapple's answer:

Grapple is a fully vertically integrated data platform and does not require any additional tooling. Unlike competitors Looker and PowerBI, Grapple includes everything you need to get started. Frustrated by your slow data team? Get started with Grapple right away.

In nerd speak, Grapple seamlessly bundles the following tools, you won't even need to manage them: - An ETL and data warehouse for centralizing your data - Automatic data modeling so your data is queryable right away - Visualization and analytics UI

And on top of all that, Grapple provides modern functionality too: - Unlimited Viewers: share your dashboards with as many users as you want, just like a Google Docs - AI/Natural Language: customize your dashboard with natural language instead of SQL or spreadsheet formulas - Straightforward pricing: pay as you go with monthly per user pricing

Which are the primary technologies used for building your product?

Grapple's answer:

Grapple's application layer is written in React + Laravel and under the hood uses a mixture of PostgreSQL and No-SQL to deliver data warehousing and analytics capabilities.

User comments

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Alternatives to Devlet UTM Builder and Grapple

When comparing Devlet UTM Builder and Grapple, you can also consider the following products.