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Datorama VS OptiMine

Compare Datorama VS OptiMine and see what are their differences

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Datorama logo Datorama

Datorama is a SaaS-based, big data management platform for advertisers and ad agencies.

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization
  • Datorama Landing page
    Landing page //
    2023-07-30
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

Datorama features and specs

No features have been listed yet.

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Datorama videos

+ Add

Datorama Demo

More videos:

  • Review - Datorama Marketplace
  • Review - Ran Sarig, Datorama - NOAH18 Tel Aviv

OptiMine videos

+ Add

OptiMine: How it Works

Category Popularity

0-100% (relative to Datorama and OptiMine)

Datorama

OptiMine

Marketing Platform
100 100%
Marketing Platform
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Development
0 0%
Development
100% 100

User comments

Share your experience with using Datorama and OptiMine. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Datorama and OptiMine

Datorama Reviews

Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Funnel.io — Data integration platform with 500+ data sources
Datorama is an analytics and data visualisation platform which allows marketers to extract, transform and visualise all their marketing data. They offer many data source integrations (unfortunately the list is not public). Datorama has been acquired by Salesforce in 2018.
Source: www.windsor.ai
The Top 14 Marketing Analytics Tools For Every Business
The biggest challenge that I can tell with the Datorama platform is that the tool is complex and very technical. Teams will often need to utilize an implementation engineer familiar the coding used by company just to get the software properly set up or to make any needed changes. Once the software is set up correctly, the platform is fairly powerful. The tool may be too...
Source: improvado.io
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
They do focus specifically on the marketing dilemma, and they claim to have every integration possible (even ones that don't offer API connections, which is questionable?). The biggest challenge I see with Datorama is that the software is very technical and complex. Often teams need to hire an implementation engineer that knows the Datorama coding language, just to get it...
Source: improvado.io

OptiMine Reviews

We have no reviews of OptiMine yet.
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Social recommendations and mentions

Based on our record, Datorama seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Datorama mentions (1)

  • BABA is the most bought stock amongst the biggest investors in America in the the last quarter.
    Wow, surprised they haven't been hit with a lawsuit from salesorce https://datorama.com/. Source: over 2 years ago

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

What are some alternatives?

When comparing Datorama and OptiMine, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

Morphio - Morphio is an advanced-level marketing and analytics software solution that allows you to understand your business data and find the negative aspects of your business number before they start creating any problems.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

EmailOctopus - Email marketing for less, via Amazon SES

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