Software Alternatives, Accelerators & Startups

OptiMine VS Tercept Unified Analytics

Compare OptiMine VS Tercept Unified Analytics and see what are their differences

OptiMine logo OptiMine

Disrupting the Marketing and Advertising Industry via Agile Marketing Attribution, Marketing Mix Modeling & Optimization

Tercept Unified Analytics logo Tercept Unified Analytics

Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
  • OptiMine Landing page
    Landing page //
    2022-06-24

OptiMine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift marketing performance and achieve significant ROI lift from their advertising investments. OptiMine delivers the fastest attribution and marketing mix modeling solutions providing deep campaign-level guidance across digital & traditional marketing channels covering any online & offline conversions. And OptiMine is the only privacy-forward and future-proof solution using no cookies, PII, or cross-device identity data.

OptiMine was founded in 2008, is privately held, and has a strong track record of growth with sound, stable and profitable financials. Our team is comprised of deeply experienced marketing, analytics and technology professionals who are passionate about helping guide our clients to growth via performance improvement and agile test & learn approaches.

OptiMine was recently selected as a top vendor in the Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2022 with commentary including, "Invest in OptiMine if you want fast, scalable insights", "OptiMine...poised to disrupt", and one of the "Top 10 Providers that Matter Most".

Bottom Line: if your brand is looking to move to the next generation of marketing measurement & optimization for improved speed, privacy, flexibility, and actionable guidance, contact OptiMine to learn more.

  • Tercept Unified Analytics Landing page
    Landing page //
    2021-11-21

OptiMine features and specs

  • Scenario Planning: Yes
  • Digital & Traditional Marketing Measurement: Yes
  • Cross-Channel Visibility: Yes
  • Expert Support & Experienced Consulting Services: Yes
  • Performance Forecasts: Yes
  • Agency Partnerships: Yes

Tercept Unified Analytics features and specs

No features have been listed yet.

OptiMine videos

OptiMine: How it Works

Tercept Unified Analytics videos

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Category Popularity

0-100% (relative to OptiMine and Tercept Unified Analytics)
Marketing Automation
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Development
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, Tercept Unified Analytics seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OptiMine mentions (0)

We have not tracked any mentions of OptiMine yet. Tracking of OptiMine recommendations started around Mar 2021.

Tercept Unified Analytics mentions (1)

  • What do you use for automated dashboarding?
    Are you talking about marketing side or publisher side? Some of the options we have evaluated are supermetrics, funnel.io on marketing side. staq, tercept.com on publisher side. Tercept does some marketing side as well from what I understand. We went ahead with tercept. Source: about 3 years ago

What are some alternatives?

When comparing OptiMine and Tercept Unified Analytics, you can also consider the following products

NotifyVisitors - Cross Device Customer Engagement & Conversion Rate Optimisation Software

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Omnia Retail - Omnia Dynamic Marketing is a leading intelligent bid automation solution that optimizes and automates CPC bids for every marketing channel.

Latana - Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

EmailOctopus - Email marketing for less, via Amazon SES

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.