Software Alternatives & Startups

DatoCMS VS Ghost

Compare DatoCMS VS Ghost and see what are their differences

DatoCMS

Connect DatoCMS to your favorite site generator, build the perfect backend and deploy anywhere you like.

DatoCMS Landing page
Rating
0 reviews
Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Ghost Landing page
Rating
0 reviews
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users)

Which is more popular?

Based on our record, Ghost seems to be a lot more popular than DatoCMS. While we know about 196 links to Ghost, we've tracked only 1 mention of DatoCMS.

social mentions
1 vs 196
CMS popularity
8% vs 92%
alternatives listed
196 vs 240+

Base details

Website, pricing, platforms and company facts side by side.

DatoCMS
Ghost
Website datocms.com ghost.org
Pricing
Open source Paid Free trial $36 / Monthly (100k views/month, 2 users) Official pricing
Company Startup from the United Kingdom
Listed in

Features and specs

What each product offers, as listed by its team.

DatoCMS 8 features
Ghost 5 features
  • Flexible Content Modeling
    DatoCMS offers a highly flexible content modeling system that allows users to define custom content types and fields to suit their specific needs.
  • Headless CMS
    DatoCMS is a headless CMS, enabling content delivery via APIs, which provides more versatility for developers to create frontend applications using different technologies.
  • User-Friendly Interface
    The platform has a clean and intuitive interface that makes it easy for non-technical users to manage content without a steep learning curve.
  • Scalable and Performant
    DatoCMS is designed to be scalable and performant, making it suitable for both small projects and large enterprise-level applications.
  • Integration Capabilities
    It offers extensive integration capabilities with various third-party services and tools, enhancing its functionality and adaptability.
  • GraphQL API
    DatoCMS provides a robust GraphQL API which allows more efficient data querying and flexibility compared to traditional REST APIs.
  • Multilingual Support
    The platform supports multiple languages out of the box, making it easier to manage content in different languages.
  • Detailed Documentation
    It comes with comprehensive documentation and tutorials that help developers get up to speed quickly.

Possible disadvantages

  • Cost
    DatoCMS pricing may be considered high for smaller projects or startups compared to some other CMS solutions.
  • Learning Curve for Developers
    While the interface is user-friendly for non-technical users, developers might face a learning curve due to the specific conventions and methods used by the platform.
  • Limited Built-in Templating
    Unlike some other CMS platforms, DatoCMS does not provide built-in templating solutions, requiring developers to handle this aspect separately.
  • Dependency on Internet Connectivity
    As a cloud-based solution, DatoCMS requires an internet connection to access and manage content, which might be a drawback for remote or offline environments.
  • API Rate Limits
    There might be API rate limits which can impact performance, especially during high-traffic periods or bulk operations.
  • Custom Plugins Limitations
    While DatoCMS supports custom plugins, the ecosystem is not as vast as some other platforms, potentially limiting feature extensibility.
  • Complex Migration
    Migrating large volumes of content or complex data structures from other CMS platforms to DatoCMS could be intricate and time-consuming.
  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis

An editorial look at what each product does well and who it suits.

DatoCMS
Ghost

Overall verdict

  • DatoCMS is a solid choice for developers and businesses looking for a flexible, modern headless CMS solution. Its comprehensive feature set, ease of use, and strong integration possibilities make it appealing to a broad audience. However, the best CMS ultimately depends on the specific needs and preferences of the project and team.

Why this product is good

  • DatoCMS is considered a good choice for many users due to its user-friendly interface, robust API capabilities, and flexibility in handling structured content. It provides a headless CMS solution that allows developers to create efficient and scalable websites and applications. Its feature set includes real-time updates, image and video support, and multilingual support, making it suitable for a variety of use cases. Additionally, it offers integrations with popular frameworks and tools such as React, Gatsby, and Next.js, enhancing its appeal to modern web developers.

Recommended for

    DatoCMS is recommended for developers and digital agencies looking to build scalable web applications and sites, content creators who need a user-friendly interface for managing structured content, and teams that require a CMS with strong API support and integration capabilities. It's also well-suited for projects that need multi-language support or extensive media handling capabilities.

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

Videos

Walkthroughs and reviews on video.

DatoCMS 1 video + Add
Ghost 2 videos + Add

Nuxt.js With A Headless CMS Tutorial (Using DatoCMS)

Why I Moved My Blog From WordPress to Ghost

More videos

  • Review - Ghost review - CMS for creators to build a membership

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
DatoCMS
Ghost
8% 8%
CMS
92% 92%
4% 4%
96% 96%
4% 4%
96% 96%
100% 100%
0% 0%

User comments

Share your experience with using DatoCMS and Ghost. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

DatoCMS no reviews yet
Ghost no reviews yet
  • Best Headless CMS in 2022
    flatlogic.com · Feb 2022

    If you want a CMS that’s easy to use and is highly agreeable with a wide range of other technologies, DatoCMS has a lot to offer. Even the free plan supports GraphQL API, and integrating with site generators like...

  • 34 Headless CMS That Should Be On Your Radar
    www.cmswire.com · Mar 2020

    Italy-based DatoCMS is a headless content as a service (CaaS) platform. Supporting multiple languages, DatoCMS enables brands to organize digital assets in folders, locate media files quickly using AI-powered tagging...

  • Comparing 9 WordPress alternatives & competitors in 2024
    webflow.com · Dec 2024

    Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platform’s...

  • 19 Best WordPress Alternatives in 2025
    www.pixpa.com · Oct 2024

    Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.

  • 7 Best Buy Me a Coffee Alternatives
    wpforms.com · Mar 2024

    If you don’t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and you’ll need to choose a pre-built design from the theme library. There are a few...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

DatoCMS 1 mention
Ghost 196 mentions
  • incentivizing plastics picker ecomony
    Website publishing via management via datocms.com and vercel/netlify/github. Source: over 4 years ago
  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And... - Source: Hacker News / 8 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500€/Year)
    Https://ghost.org — Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 9 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and... - Source: Hacker News / about 1 year ago

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Alternatives to DatoCMS and Ghost

When comparing DatoCMS and Ghost, you can also consider the following products.