Software Alternatives & Startups

Contentful VS under

Compare Contentful VS under and see what are their differences

Contentful

You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

under

brands and products for creative people

No screenshot yet
Rating
0 reviews

Which is more popular?

Based on our record, Contentful seems to be more popular. It has been mentioned 10 times since March 2021.

social mentions
10 vs 0
CMS popularity
98% vs 2%
alternatives listed
240+ vs 6

Base details

Website, pricing, platforms and company facts side by side.

Contentful
under
Website contentful.com weareunder.design
Pricing —
Company Startup from Germany · 250 - 499 employees · 2013 —
Listed in

Features and specs

What each product offers, as listed by its team.

Contentful 8 features
under 4 features
  • Scalability
    Contentful is designed to handle high traffic and large volumes of content, making it a suitable choice for enterprise-level applications.
  • Flexibility
    Contentful provides a headless CMS solution that allows you to deliver content across multiple platforms including websites, mobile apps, and IoT devices.
  • API-first approach
    Contentful's robust API enables developers to easily fetch, manage, and deliver content programmatically.
  • Customizable content models
    Users can define their own content types and relationships, offering great flexibility in how content is structured and managed.
  • Multi-language support
    Contentful natively supports multiple languages, which is beneficial for global businesses needing localized content.
  • Extensive integrations
    Contentful can be easily integrated with various third-party services, enhancing its functionality and adaptability.
  • User-friendly interface
    The platform offers an intuitive admin interface that makes it easy for non-technical users to manage content.
  • Strong community and support
    Contentful has a large community of developers and provides extensive documentation and support resources.

Possible disadvantages

  • Cost
    Contentful can be expensive, especially for small businesses or startups, as its pricing scales with the amount of content and API calls.
  • Complexity
    The initial setup and customization can be complex, requiring a good understanding of both the platform and RESTful APIs.
  • Dependence on developers
    While the platform is user-friendly, leveraging its full potential often requires significant developer input, particularly for custom integrations and advanced features.
  • Limited built-in features
    Contentful focuses on being a pure headless CMS, which means it lacks some built-in features like website themes or e-commerce functionalities that are present in other CMS platforms.
  • Performance issues
    Some users have reported performance issues when managing a very large number of content entries or making a high volume of API requests.
  • Learning curve
    There is a learning curve, particularly for users new to headless CMS architecture and API-centric content management.
  • Innovative Designs
    Under offers cutting-edge and unique design solutions, differentiating them from traditional design firms.
  • User-Centric Approach
    Their focus on user experience ensures that the designs are not only aesthetically pleasing but also functional and intuitive for end-users.
  • Sustainability
    Under emphasizes sustainability in their design process, utilizing eco-friendly materials and practices.
  • Collaborative Process
    The firm actively involves clients in the design process, fostering a collaborative environment to better meet client needs.

Possible disadvantages

  • Premium Pricing
    The innovative and customized design solutions come at a higher cost, which may not be feasible for all budgets.
  • Limited Availability
    Due to high demand and a niche focus, Under might have limited availability for new projects, leading to longer wait times.
  • Preference for Certain Aesthetics
    Their design philosophy may not align with every client's vision, particularly those looking for more traditional or mass-market designs.

Analysis

An editorial look at what each product does well and who it suits.

Contentful
under

Overall verdict

  • Contentful is generally considered a good choice for organizations that require a modern, scalable solution for managing and distributing content across various channels. Its strong API capabilities, flexibility with front-end technologies, and support for collaboration between technical and non-technical users make it a worthwhile consideration. However, it might not be the first choice for smaller projects or users seeking an all-in-one CMS with tightly integrated front-end presentation capabilities.

Why this product is good

  • Contentful is a headless content management system (CMS) that is popular for its flexibility and scalability. It decouples the back-end management of content from the front-end presentation, enabling developers to deliver content across multiple platforms and devices with ease. The platform supports seamless content integration through its robust API, which is a key advantage for businesses looking to create a consistent experience across web, mobile, and other channels. Additionally, Contentful offers a user-friendly interface for non-technical users to manage content, making it both versatile and accessible.

Recommended for

  • Organizations with complex content distribution needs
  • Businesses looking for a headless CMS solution
  • Development teams seeking API-first architecture
  • Brands aiming for multi-platform content delivery
  • Enterprises requiring scalable content management solutions

Overall verdict

  • Under (weareunder.design) is a well-regarded design studio known for delivering polished, high-quality creative work with a strong focus on branding and digital experiences.

Why this product is good

  • Professional and thoughtful design approach that emphasizes clean, modern aesthetics
  • Experienced team capable of handling branding, visual identity, and digital projects
  • Portfolio demonstrating attention to detail and cohesive creative direction
  • Collaborative process that involves clients throughout the project lifecycle

Recommended for

  • Startups and businesses seeking a distinctive brand identity
  • Companies looking for high-end digital and web design work
  • Clients who value a collaborative, detail-oriented design partner
  • Organizations wanting to refresh or elevate their visual presence

Videos

Walkthroughs and reviews on video.

Contentful 3 videos + Add
under 1 video + Add

Bits & Bytes Ep. 1 - What is Contentful?

More videos

  • - A Quick look at contentful | #CodingPhase
  • - Gatsby And Contentful - The Headless CMS Approach - Episode 1

Rolling Stones - Under Review 1975-1983: The Ronnie Wood Years | Amplified

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Contentful
under
98% 98%
CMS
2% 2%
0% 0%
100% 100%
100% 100%
0% 0%
0% 0%
100% 100%

User comments

Share your experience with using Contentful and under. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Contentful 5.0 · 1 review
under no reviews yet
  • Very generous free plan
    SaaSHub review
    · May 2022

    The free plan of Contentful is generous enough to allow us to run a successful technology blog without having to pay for any overheads to run it. We used them as an alternative to the previously used Ghost. We have...

  • 21 Headless CMS Platforms That You Should Check Out
    popupsmart.com · Mar 2022

    Contentful integrates with many tools and helps you create your content quickly. It is mostly used for e-commerce websites.

  • Best Headless CMS in 2022
    flatlogic.com · Feb 2022

    Contentful is an API-driven headless CMS that focuses on content and the backend. It is considered one of the best systems for small to medium enterprises. You can edit content anywhere by any smart device and...

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We have no reviews of under yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Contentful 10 mentions
under 0 mentions
  • How to connect nextjs app to contenful cms - 2025
    First, you need to register on the Contentful website and create an account. - Source: dev.to / almost 2 years ago
  • My blog post workflow
    Next, I’ll copy and paste the draft text to my CMS. I’ve been using Contentful since working there in 2021. I use Rich Text rather than Markdown for my posts and what’s great about this is that copying and pasting from Notion preserves... - Source: dev.to / over 2 years ago
  • How to Style Markdown in Next.JS Using React-Markdown and SASS
    If you have a blog or website with articles or long text documents, markdown is your friend. It makes authoring documents so much easier and more intuitive than straight HTML. Markdown has a far smaller learning curve than HTML and can... - Source: dev.to / about 4 years ago

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Tracking under since Jul 2024.

Alternatives to Contentful and under

When comparing Contentful and under, you can also consider the following products.