Contentful VS Ably

Compare Contentful VS Ably and see what are their differences

Rating: 5.0 · 1 review

Alternatives Is it good?

Rating: 0 reviews
Pricing: Freemium Free trial

Alternatives Is it good?

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Which is more popular?

Based on our record, Ably should be more popular than Contentful. It has been mentioned 26 times since March 2021.

social mentions: 10 vs 26
CMS popularity: 100% vs 0%
alternatives listed: 240+ vs 226

Base details

Website, pricing, platforms and company facts side by side.

	Contentful	Ably
Website	contentful.com	ably.com
Pricing	Official pricing	Freemium Free trial Official pricing
Company	Startup from Germany · 250 - 499 employees · 2013	Startup from the United Kingdom · 50 - 99 employees · 2016
Listed in	CMS Blogging Blogging Platform API Tools +1	Infrastructure As A Service (IaaS) Realtime Backend / API Mobile Push Messaging Developer Tools +1

About Contentful and Ably

In their own words, as submitted to SaaSHub.

Contentful

Ably

No description of Contentful yet.

We help teams deliver resilient AI UX and high-performance live experiences that stay fast and in sync worldwide. We provide the global realtime layer for AI agents, chat, notifications, live dashboards, and collaboration - engineered to handle peak demand without self-managed infrastructure....

Features and specs

What each product offers, as listed by its team.

Contentful 8 features

Ably 8 features

Scalability
Contentful is designed to handle high traffic and large volumes of content, making it a suitable choice for enterprise-level applications.
Flexibility
Contentful provides a headless CMS solution that allows you to deliver content across multiple platforms including websites, mobile apps, and IoT devices.
API-first approach
Contentful's robust API enables developers to easily fetch, manage, and deliver content programmatically.
Customizable content models
Users can define their own content types and relationships, offering great flexibility in how content is structured and managed.
Multi-language support
Contentful natively supports multiple languages, which is beneficial for global businesses needing localized content.
Extensive integrations
Contentful can be easily integrated with various third-party services, enhancing its functionality and adaptability.
User-friendly interface
The platform offers an intuitive admin interface that makes it easy for non-technical users to manage content.
Strong community and support
Contentful has a large community of developers and provides extensive documentation and support resources.

Possible disadvantages

Cost
Contentful can be expensive, especially for small businesses or startups, as its pricing scales with the amount of content and API calls.
Complexity
The initial setup and customization can be complex, requiring a good understanding of both the platform and RESTful APIs.
Dependence on developers
While the platform is user-friendly, leveraging its full potential often requires significant developer input, particularly for custom integrations and advanced features.
Limited built-in features
Contentful focuses on being a pure headless CMS, which means it lacks some built-in features like website themes or e-commerce functionalities that are present in other CMS platforms.
Performance issues
Some users have reported performance issues when managing a very large number of content entries or making a high volume of API requests.
Learning curve
There is a learning curve, particularly for users new to headless CMS architecture and API-centric content management.

Scalability
Ably is designed to handle a massive number of concurrent connections and messages, making it scalable for both small and large applications.
Real-time Messaging
Ably provides robust real-time messaging capabilities with low latency, supporting use-cases like live chat, gaming, and real-time data streaming.
Global Presence
Ably has a globally distributed network, ensuring low latency and high availability for users around the world.
Advanced Features
It offers advanced features such as message history, presence, and push notifications, which can enhance the functionality of real-time applications.
Security
Ably includes built-in security features such as TLS encryption, token-based authentication, and private channels to ensure secure communication.
Extensive Documentation
The service provides extensive and well-organized documentation, making it easier for developers to integrate and utilize its features.
SDKs and Libraries
Ably offers a wide range of SDKs and libraries for different programming languages and platforms, easing the development process.
Reliable Delivery
It ensures reliable message delivery with features like message queuing and message de-duplication.

Possible disadvantages

Complexity
Due to its wide range of advanced features, the initial learning curve can be steep for new users.
Cost
For large-scale applications or extensive use of advanced features, the costs can add up, making it potentially expensive.
Vendor Lock-in
Relying heavily on Ably’s platform-specific features may result in vendor lock-in, making it challenging to switch to other services in the future.
Dependence on Internet Connection
As a cloud-based service, Ably’s performance is highly dependent on the quality and reliability of the internet connection.
Third-party Integration
While Ably offers various integration options, integrating certain third-party services may require additional custom development or may not be as seamless.

Analysis

An editorial look at what each product does well and who it suits.

Contentful

Ably

Overall verdict

Contentful is generally considered a good choice for organizations that require a modern, scalable solution for managing and distributing content across various channels. Its strong API capabilities, flexibility with front-end technologies, and support for collaboration between technical and non-technical users make it a worthwhile consideration. However, it might not be the first choice for smaller projects or users seeking an all-in-one CMS with tightly integrated front-end presentation capabilities.

Why this product is good

Contentful is a headless content management system (CMS) that is popular for its flexibility and scalability. It decouples the back-end management of content from the front-end presentation, enabling developers to deliver content across multiple platforms and devices with ease. The platform supports seamless content integration through its robust API, which is a key advantage for businesses looking to create a consistent experience across web, mobile, and other channels. Additionally, Contentful offers a user-friendly interface for non-technical users to manage content, making it both versatile and accessible.

Recommended for

Organizations with complex content distribution needs
Businesses looking for a headless CMS solution
Development teams seeking API-first architecture
Brands aiming for multi-platform content delivery
Enterprises requiring scalable content management solutions

Overall verdict

Ably is a reliable and efficient real-time messaging platform, well-suited for applications requiring high performance and scalability. It is generally well-regarded within the developer community for its ease of use and robust feature set.

Why this product is good

Features

Ably provides a comprehensive suite of features such as pub/sub messaging, presence, and history.
Security

It implements robust security practices including TLS encryption, token-based authentication, and private channels.
Integration

Supports numerous protocols and provides SDKs for various programming languages, making it easy to integrate with different systems.
Reliability

Ably offers high availability and low latency, ensuring messages are delivered in real-time.
Scalability

The platform can handle millions of active connections and is designed for horizontal scaling.

Recommended for

developers building real-time applications like chat apps, dashboards, or multiplayer games
businesses in need of a scalable solution for live updates and notifications
teams looking for a platform with strong security and compliance credentials
organizations requiring integration with existing development workflows and tools

Videos

Walkthroughs and reviews on video.

Contentful 3 videos + Add

Ably 3 videos + Add

Bits & Bytes Ep. 1 - What is Contentful?

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Contentful

Ably

100% 100%

CMS

0% 0%

Developer Tools

100% 100%

Blogging

0% 0%

Realtime Backend / API

100% 100%

User comments

Share your experience with using Contentful and Ably. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Contentful 5.0 · 1 review

Ably no reviews yet

Very generous free plan
SaaSHub review

· May 2022

The free plan of Contentful is generous enough to allow us to run a successful technology blog without having to pay for any overheads to run it. We used them as an alternative to the previously used Ghost. We have...
21 Headless CMS Platforms That You Should Check Out
popupsmart.com · Mar 2022

Contentful integrates with many tools and helps you create your content quickly. It is mostly used for e-commerce websites.
Best Headless CMS in 2022
flatlogic.com · Feb 2022

Contentful is an API-driven headless CMS that focuses on content and the backend. It is considered one of the best systems for small to medium enterprises. You can edit content anywhere by any smart device and...

We have no reviews of Ably yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Contentful 10 mentions

Ably 26 mentions

How to connect nextjs app to contenful cms - 2025
First, you need to register on the Contentful website and create an account. - Source: dev.to / over 1 year ago
My blog post workflow
Next, I’ll copy and paste the draft text to my CMS. I’ve been using Contentful since working there in 2021. I use Rich Text rather than Markdown for my posts and what’s great about this is that copying and pasting from Notion preserves... - Source: dev.to / over 2 years ago
How to Style Markdown in Next.JS Using React-Markdown and SASS
If you have a blog or website with articles or long text documents, markdown is your friend. It makes authoring documents so much easier and more intuitive than straight HTML. Markdown has a far smaller learning curve than HTML and can... - Source: dev.to / almost 4 years ago

AWS us-east-1 outage: How Ably’s multi-region architecture held up
During this week’s AWS us-east-1 outage, Ably maintained full service continuity with no customer impact. This was our multi-region architecture working exactly as designed; error rates were negligibly low and unchanged throughout. Any... - Source: dev.to / 11 months ago
Real-Time Sync Alternatives: Vaultrice vs. localStorage, DIY, Firebase, Pusher
Services like Pusher and Ably are experts in real-time messaging. They provide robust APIs for pub/sub channels, allowing you to broadcast events to clients reliably. - Source: dev.to / about 1 year ago
CometChat Alternatives – Comparing the Top 10 Competitors
Ably is a real-time infrastructure platform that focuses on delivering low-latency, reliable messaging across global distributed systems. It's designed for developers building event-driven applications, including chat, but also supports... - Source: dev.to / about 1 year ago

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PubNub
PubNub is a real-time messaging system for web and mobile apps that can handle API for all platforms and push messages to any device anywhere in the world in a fraction of a second without having to worry about proxies, firewalls or mobile drop-offs.

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