Consensus VS Elevar

• Automated Demos
  Consensus provides automated, personalized demo videos that can save time for both sales teams and prospects by delivering tailored content efficiently.
• Analytics and Insights
  The platform offers detailed analytics and insights on how prospects interact with demos, helping sales teams understand engagement and interest levels.
• Scalability
  By automating the demo process, Consensus can handle a larger number of prospects simultaneously, making it easier to scale sales operations.
• Customization
  Consensus allows for high levels of customization in its demos, letting businesses tailor the content to address specific customer pain points and needs.
• Integration
  It integrates well with various CRM and marketing automation platforms, allowing for a seamless flow of data and continuous process improvement.

Possible disadvantages

• Initial Setup
  The initial setup and customization of the platform can be time-consuming and may require a significant upfront investment in time and resources.
• Learning Curve
  New users may face a learning curve when first using the platform due to its wide array of features and customization options.
• Cost
  The cost of using Consensus might be relatively high, which could be a barrier for smaller companies or startups with limited budgets.
• Dependence on Quality of Content
  The effectiveness of the automated demos heavily depends on the quality and relevance of the content provided, requiring continuous updates and optimizations.
• Limited Human Interaction
  Automated demos reduce the level of personal interaction between sales teams and prospects, which could be a disadvantage in building relationships and trust.

• Enhanced Server-Side Tracking
  Elevar specializes in server-side tracking for Shopify stores, enabling more accurate data collection by bypassing browser-based limitations like ad blockers and iOS privacy restrictions, leading to better attribution and marketing insights.
• Easy Shopify Integration
  Elevar is purpose-built for Shopify and Shopify Plus, offering a streamlined setup process with pre-built integrations for major marketing platforms like Google Analytics 4, Facebook/Meta, TikTok, Pinterest, and more without heavy developer involvement.
• Improved Data Accuracy
  By implementing a data layer and server-side tagging, Elevar significantly improves the accuracy of conversion tracking and marketing analytics, helping merchants make better-informed decisions about ad spend and marketing strategy.
• Pre-Built Data Layer
  Elevar provides a robust, pre-built data layer for Shopify stores that standardizes ecommerce event tracking across the customer journey, from product views to purchases, saving significant development time and reducing implementation errors.
• Consent Management Support
  Elevar includes built-in consent management and compliance features that help Shopify merchants adhere to privacy regulations like GDPR and CCPA, ensuring tracking is handled in a privacy-compliant manner.

Possible disadvantages

• Cost Can Add Up
  Elevar operates on a subscription pricing model that can become expensive, especially for smaller Shopify merchants or those with high order volumes. The ongoing monthly cost may be difficult to justify for stores with limited marketing budgets.
• Shopify-Only Focus
  Elevar is exclusively designed for Shopify and Shopify Plus stores, making it unsuitable for merchants using other ecommerce platforms like WooCommerce, Magento, or BigCommerce who need similar tracking solutions.
• Learning Curve
  While easier than fully custom implementations, Elevar still has a learning curve, especially for merchants unfamiliar with concepts like data layers, server-side tracking, GTM containers, and marketing pixel configurations.
• Dependency on Third-Party Platform
  Relying on Elevar introduces a dependency on a third-party tool for critical tracking infrastructure. If Elevar experiences downtime, bugs, or changes its pricing or features, it can directly impact a store's marketing data and attribution.
• Limited Customization for Complex Setups
  While Elevar handles standard ecommerce tracking well, merchants with highly customized Shopify stores or complex tracking requirements may find the platform's templated approach limiting and may still need developer support for edge cases.

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• Video chatting with prospects on website

  1) Consensus (https://goconsensus.com/): This has the chat box but it's a "Choose your own adventure" kind of experience that tailors the visitors demo experience via a library of pre-recorded videos that they can see and are served to... Source: about 4 years ago

Tracking Elevar since May 2026.