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SKU Analyzer
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SKU Analyzer is a Google Shopping analytics and feed management platform built around products instead of campaigns. It combines Google Ads and Merchant Center data by item ID, giving every SKU one consolidated view across the campaigns in which it appears.
See product-level cost, clicks, conversions, conversion value, ROAS, impression share, price, availability, feed status, and custom labels without rebuilding reports in spreadsheets or maintaining a custom Looker Studio setup. Filter the catalog by brand, product type, or any of the five Merchant Center custom-label fields, then inspect individual products or compare complete portfolio segments.
SKU Analyzer helps ecommerce and PPC teams:
The result is one workspace for finding budget waste, understanding product-level performance, diagnosing feed and pricing problems, and turning those findings into Merchant Center actions.
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SKU AnalyzerSKU Analyzer's answer:
SKU Analyzer is primarily for ecommerce advertisers, in-house PPC teams, consultants, and agencies managing Google Shopping or Performance Max campaigns alongside Merchant Center. It is especially useful for larger catalogs where evaluating individual products, brands, product types, and custom-label segments becomes difficult in Google's interfaces or spreadsheets.
SKU Analyzer's answer:
SKU Analyzer is built around products rather than campaigns. It joins Google Ads performance with Merchant Center feed, pricing, availability, issue, and competitive data by item ID, so each SKU can be analyzed across every campaign in which it appears. It also connects analysis with action through rule-based custom labels and controlled product-title experiments.
SKU Analyzer's answer:
Choose SKU Analyzer when the main challenge is understanding and improving Google Shopping performance at product level. Feed management tools are strong at editing catalog data but often lack detailed advertising analysis, while reporting tools visualize ad metrics without connecting them to feed attributes or Merchant Center actions. SKU Analyzer brings those workflows together in one focused product.
SKU Analyzer's answer:
SKU Analyzer was created by Samuli Kesseli, a Google Ads consultant with more than ten years of experience. He repeatedly had to combine Google Ads, Merchant Center, Looker Studio, and spreadsheets to answer basic questions about product performance for client accounts. After finding no existing tool that combined the required analysis and feed workflows, he built the dashboard he wanted for his own work and later opened it to other advertisers.
SKU Analyzer's answer:
SKU Analyzer uses React, Recharts, and Tailwind CSS for the dashboard; Python and Flask for the API; and Supabase with PostgreSQL for authentication and data storage. It connects to the Google Ads API and Merchant Center APIs to retrieve advertising, product, feed, pricing, and competitive data.
SKU Analyzer's answer:
SKU Analyzer is currently an early-stage, invite-only product and does not publish a list of named customers. It is being developed and validated with real Google Shopping accounts, with access currently offered to advertisers willing to provide product feedback.