ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

TalkingData

Website

talkingdata.com

Pricing URL

Official TalkingData Pricing

$ Details

-

Platforms

-

Release Date

2011 January

Categories

#Analytics #Mobile Analytics #Web Analytics #Fraud Detection And Prevention

Startup details

Country

China

State

Beijing

City

Beijing

Founder(s)

Leo Cui

Employees

100 - 249

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

TalkingData features and specs

• Comprehensive Data Solutions
  TalkingData offers a wide range of data solutions including data analytics, data technology, and consulting services, which can be very beneficial for businesses looking to make data-driven decisions.
• Industry Expertise
  The company has a strong foothold in various industries such as finance, automotive, and retail, providing tailored solutions specific to each sector's needs.
• Innovative Technology
  TalkingData uses advanced technologies and methodologies in data processing and analysis, allowing businesses to leverage cutting-edge tools to gain insights into their operations.
• Strong Market Presence
  Being one of the largest independent Big Data service platforms in China, TalkingData has established a significant presence and influence in the market, which can enhance credibility and trust for its clients.

Possible disadvantages of TalkingData

• Privacy Concerns
  Handling large volumes of data inevitably raises concerns about data privacy and security, and ensuring compliance with regulations like GDPR is a continual challenge.
• Complexity of Integration
  Integrating TalkingData's solutions with existing systems can be complex and may require specialized knowledge or additional resources, potentially leading to increased costs and time.
• Market Competition
  TalkingData faces strong competition from other global and local data analytics companies, which can impact its market share and influence.
• Dependence on Data Availability
  The effectiveness of TalkingData's solutions is heavily reliant on the availability and quality of data, which can vary and impact the accuracy of insights provided.

Analysis of ClickGUARD

Click Fraud Protection for Google Ads by ClickGUARD

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