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ClickGUARD VS Splitwise

Compare ClickGUARD VS Splitwise and see what are their differences

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ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

Splitwise logo Splitwise

Splitwise is a free tool for friends and roommates to track bills and other shared expenses, so that everyone gets paid back. On the web, iPhone, and Android!
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

  • Splitwise Landing page
    Landing page //
    2023-01-23

ClickGUARD

$ Details
paid Free Trial $59 / Monthly (ActiveGUARD โ€” designed for small businesses)
Platforms
Wordpress Slack Web
Release Date
2016 October

Splitwise

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

ClickGUARD features and specs

  • Proxy VPN detection
    Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection
    Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions
    Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection
    Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection
    Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection
    Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection
    Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection
    Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection
    Create and apply rules to specific campaigns within your account.
  • Keyword level protection
    Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification
    Set rules to identify, flag and block disruptive click patterns.
  • Bot detection
    Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection
    Create and apply rules to specific AdGroups within your account.
  • Device level protection
    Create and apply rules to specific device type clicks within your account.
  • IP range level protection
    Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports
    Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports
    Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports
    Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports
    This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports
    IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports
    Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export
    At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports
    Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap
    Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring
    See how are organic visitors behaving on your website.
  • Ad placements whitelist
    Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions
    Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap
    Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns
    In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist
    Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters
    Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations
    Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications
    Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin
    Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging
    Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags
    Assign aliases to common IPs, placements, devices, and other entities.

Splitwise features and specs

  • User-Friendly Interface
    Splitwise provides an intuitive and easy-to-navigate interface, making it straightforward for users to add expenses, keep track of debts, and settle up.
  • Multi-Platform Availability
    Available on the web, iOS, and Android, Splitwise ensures users can access and manage their expenses from almost any device.
  • Expense Tracking
    The app allows users to easily log and categorize expenses, which can be particularly useful for group trips, shared households, or any shared financial responsibility.
  • Flexible Split Options
    Users can split expenses equally, by percentages, shares, or custom amounts, providing flexibility in how costs are divided among group members.
  • Currency Conversion
    Splitwise supports multiple currencies, which is handy for international travel or groups with members from different countries.
  • Bill Reminders
    The app sends reminders for outstanding balances, helping users to stay on top of their payments and avoid forgotten debts.
  • Integration with Payment Platforms
    Splitwise can integrate with payment platforms like PayPal and Venmo for easy settlement of balances.

Possible disadvantages of Splitwise

  • Privacy Concerns
    Since Splitwise involves sharing financial information with others, there could be privacy concerns for those unwilling to share detailed expense data.
  • Subscription-Based Features
    Some advanced features, such as expense exporting and additional integrations, require a Splitwise Pro subscription.
  • Manual Entry Requirement
    Splitwise requires users to manually enter expenses, which could be time-consuming and prone to errors if not done diligently.
  • Limited Automatic Reconciliation
    While Splitwise helps track who owes whom, it does not automatically reconcile or pay off balances, leaving users responsible for manual payment.
  • Dependency on Group Honesty
    The accuracy of the expense records relies on the honesty and diligence of all group members, which may not always be reliable.
  • Potential for Confusion
    The various options for splitting bills (equally, by shares, etc.) can sometimes lead to confusion or disputes among users over what is fair.

Analysis of ClickGUARD

Overall verdict

  • ClickGUARD is considered a good option for businesses looking to secure their online ad campaigns against click fraud. Its robust features and proactive approach to managing click integrity make it a valuable tool for advertisers who rely heavily on pay-per-click (PPC) advertising.

Why this product is good

  • ClickGUARD is a tool designed to protect advertisers from invalid and fraudulent clicks on their online ads. It offers features such as real-time monitoring, automatic blocking of suspicious IP addresses, and detailed analytics to help businesses optimize their advertising strategies and reduce wasted ad spend.

Recommended for

  • Businesses with significant online advertising budgets.
  • Companies experiencing high levels of click fraud or invalid clicks.
  • Digital marketing agencies managing multiple client ad accounts.
  • Advertisers looking to optimize their return on investment from PPC campaigns.

Analysis of Splitwise

Overall verdict

  • Splitwise is a highly effective tool for managing shared expenses, especially if frequent splitting of costs is involved. Its features make it easy to track who owes what, and its automatic calculations save time and reduce errors.

Why this product is good

  • Splitwise is popular because it simplifies sharing and tracking expenses among groups, making it ideal for roommates, friends on trips, or any group spendings.
  • It automatically calculates balances and reminds users about payments, reducing the awkwardness of asking others for money.
  • Offers a user-friendly interface both on web and mobile apps, which makes managing expenses convenient and accessible.
  • Supports multiple currencies, which is great for international travel groups.
  • Integration with payment platforms like PayPal and Venmo for easy settlement of debts.

Recommended for

  • Roommates who need to regularly split household bills and expenses.
  • Groups of friends or families who often travel together and need to manage shared travel costs.
  • Colleagues or classmates working on projects or events that require shared funding.
  • Anyone who wants to avoid the hassle of manually tracking and settling shared expenses.

ClickGUARD videos

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

Splitwise videos

Splitwise - iPhone App Review! [2020]

More videos:

  • Review - Tricount vs Splitwise - App comparison
  • Demo - Splitwise Demo

Category Popularity

0-100% (relative to ClickGUARD and Splitwise)
Fraud Detection And Prevention
Personal Finance
0 0%
100% 100
Fraud Prevention
100 100%
0% 0
Expense Tracking
0 0%
100% 100

User comments

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Reviews

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ClickGUARD Reviews

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Splitwise Reviews

12 Best Bill Splitting Apps in 2023
Splitwise is among the most commonly used group payment apps that can easily keep a systematic record of all your informal debts including restaurant bills, travel expenses, cost of accommodation, and much more. With this expense sharing app, users can either create groups or split the bill privately among friends. Splitwise also registers and saves all the expenses and...
6 Best Bill Splitting Apps for Hassle-Free Expense Sharing
Splitwise employs an intelligent algorithm to calculate the exact amount owed by each user. It shows who paid for what, how much amount was paid by each member, and any outstanding balances. Furthermore, the application also keeps everyone updated about their balances and recent transactions.
Best Bill-Splitting Apps
For example, shared items like appetizers would be split among the entire group or just a few people in the group. The app can handily accommodate large parties by allowing you to add up to 10 people to each group. Once youโ€™ve divided up the food among all the plates you can add in tax and tip. The app is made by the same company as Splitwise and is completely free. The only...
7 Best Budgeting Tools and Apps for Personal Finance
This oneโ€™s not a complete budgeting app but itโ€™s still a handy one. Splitwise is a nifty app that helps people track how much they owe to friends and colleagues and vice versa. It makes sharing expenses on outings, meals, events, etc easy to track by logging in each transaction. It basically keeps a total over time, so that you can pay back the money in a large payment,...

What are some alternatives?

When comparing ClickGUARD and Splitwise, you can also consider the following products

ClickCease - ClickCease is aย click fraud detection and protection solution.

Tricount - Manage and share expenses with friends

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

Settle Up - SETTLE UP is an indispensable app for friends and flatmates who need to keep track of shared bills...

Clixtell - Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.

Splid - Splid helps friends manage their money.