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ClickGUARD VS SHIELD

Compare ClickGUARD VS SHIELD and see what are their differences

BusinessLOG SOC
A centralized log management and SIEM platform built for compliance, auditing, anomaly detection, and infrastructure visibility. featured
Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

SHIELD logo SHIELD

SHIELD is the first line of defense against fraud, empowering businesses to build trust and drive growth with persistent device fingerprinting and intelligence.
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

  • SHIELD
    Image date //
    2025-06-05

SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity.

Powered by SHIELD AI, we identify the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.

We are trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more. With offices in San Francisco, London, Berlin, Jakarta, Bengaluru, Beijing, and Singapore, we are rapidly achieving our mission - eliminating unfairness to enable trust for the world.

ClickGUARD

Website
clickguard.com
Pricing URL
Official ClickGUARD Pricing
$ Details
paid Free Trial $59.0 / Monthly (ActiveGUARD โ€” designed for small businesses)
Platforms
Wordpress Slack Web
Release Date
2016 October
Edit details

SHIELD

Website
shield.com
Pricing URL
Official SHIELD Pricing
$ Details
paid Free Trial
Platforms
Windows Linux iOS Android
Release Date
2008 December
Startup details
Country
Singapore
State
Singapore
City
Guthrie House
Founder(s)
Justin Lie
Employees
100 - 249
Edit details

ClickGUARD features and specs

  • Proxy VPN detection
    Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection
    Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions
    Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection
    Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection
    Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection
    Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection
    Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection
    Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection
    Create and apply rules to specific campaigns within your account.
  • Keyword level protection
    Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification
    Set rules to identify, flag and block disruptive click patterns.
  • Bot detection
    Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection
    Create and apply rules to specific AdGroups within your account.
  • Device level protection
    Create and apply rules to specific device type clicks within your account.
  • IP range level protection
    Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports
    Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports
    Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports
    Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports
    This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports
    IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports
    Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export
    At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports
    Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap
    Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring
    See how are organic visitors behaving on your website.
  • Ad placements whitelist
    Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions
    Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap
    Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns
    In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist
    Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters
    Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations
    Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications
    Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin
    Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging
    Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags
    Assign aliases to common IPs, placements, devices, and other entities.

SHIELD features and specs

  • Device-First Fraud Intelligence Platform
    Stop fraud and reduce friction across web and app with real-time device intelligence.

Analysis of ClickGUARD

Overall verdict

  • ClickGUARD is considered a good option for businesses looking to secure their online ad campaigns against click fraud. Its robust features and proactive approach to managing click integrity make it a valuable tool for advertisers who rely heavily on pay-per-click (PPC) advertising.

Why this product is good

  • ClickGUARD is a tool designed to protect advertisers from invalid and fraudulent clicks on their online ads. It offers features such as real-time monitoring, automatic blocking of suspicious IP addresses, and detailed analytics to help businesses optimize their advertising strategies and reduce wasted ad spend.

Recommended for

  • Businesses with significant online advertising budgets.
  • Companies experiencing high levels of click fraud or invalid clicks.
  • Digital marketing agencies managing multiple client ad accounts.
  • Advertisers looking to optimize their return on investment from PPC campaigns.

Analysis of SHIELD

Overall verdict

  • SHIELD is a well-regarded device intelligence and fraud prevention platform that helps businesses combat fake accounts, fraud, and abuse through advanced device fingerprinting and risk intelligence, making it a strong choice for companies with high fraud exposure.

Why this product is good

  • Offers robust device fingerprinting technology (SHIELD Device ID) that accurately identifies devices even when fraudsters attempt to mask their identity
  • Provides real-time fraud detection and risk intelligence to prevent fake accounts, promo abuse, and payment fraud
  • Trusted by large marketplaces, fintech, and gig economy platforms across the globe
  • Helps reduce financial losses and improve trust and safety for digital platforms
  • Delivers actionable risk signals that can be integrated into existing fraud workflows

Recommended for

  • E-commerce and online marketplaces facing account fraud and promo abuse
  • Fintech and payment companies needing strong fraud prevention
  • Gig economy and ride-hailing platforms combating fake accounts
  • Gaming and social platforms dealing with bots and multi-accounting
  • Enterprises requiring scalable device intelligence and trust & safety solutions

ClickGUARD videos

+ Add

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

SHIELD videos

+ Add

M&P Shield X

More videos:

  • Review - Smith & Wesson M&P Shield 9mm - Guide and Review
  • Review - S&W M&P Shield Plus 1000 Round Review: The Best Micro Pistol

Category Popularity

0-100% (relative to ClickGUARD and SHIELD)

ClickGUARD

SHIELD

Fraud Detection And Prevention
89 89%
Fraud Detection And Prevention
11% 11
Fraud Prevention
91 91%
Fraud Prevention
9% 9
Security
0 0%
Security
100% 100
PPC
100 100%
PPC
0% 0

Questions & Answers

As answered by people managing ClickGUARD and SHIELD.

What makes your product unique?

SHIELD's answer:

Most fraud solutions are web-first and rely heavily on personal data and static identifiers that are easily bypassed. They are also often focused on addressing fraud at specific checkpoints. SHIELD is device-first. Fraudsters can spoof data, accounts, and even identities, but they always need a device to act. This is why we stop fraud at the root.

Why should a person choose your product over its competitors?

SHIELD's answer:

Our plug-and-play SDKs and lightweight JavaScript snippets can be integrated in a matter of hours โ€” not weeks or months. Thereโ€™s no training period required, enabling your team to start detecting fraud immediately. Most customers see tangible results on day one, with zero disruption to existing workflows.

How would you describe the primary audience of your product?

SHIELD's answer:

SHIELD works with digital businesses across every region and industry where trust and safety are mission-critical. Our customers include global unicorns and fast-scaling platforms in mobility, fintech, e-commerce, igaming, digital identity, and more. If your platform faces fraud, or trust & safety challenges, SHIELD can help you eliminate malicious users and scale growth with confidence.

Which are the primary technologies used for building your product?

SHIELD's answer:

SHIELD deliver real-time device intelligence globally, with offices in San Francisco, Singapore, Jakarta, Dubai, London, Sรฃo Paulo, and more. We are a global team, which helps us stay close to the latest fraud trends, and our clients.

Who are some of the biggest customers of your product?

SHIELD's answer:

inDrive, Truemoney, Maya, Swiggy, Buymed, Atlas, MPL,

User comments

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What are some alternatives?

When comparing ClickGUARD and SHIELD, you can also consider the following products

ClickCease - ClickCease is aย click fraud detection and protection solution.

SEON - SEON Sense Platform is a modular and AI-powered fraud detection software that deliver clear results with an automated, machine-driven workflow.

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

FingerprintJS - Fraud detection and prevention using browser fingerprinting with 99.5% accuracy. Stops account sharing, payment processing fraud and gaming.

Clixtell - Clixtell is a world leader in providing cutting edge solutions for call tracking & analytics, detecting & preventing Google Ads & Bing Ads click fraud activity and website video recording.

Rupt - Prevent fraud and grow your revenue.

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