ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

ProveSource

Website

provesrc.com

Pricing URL

Official ProveSource Pricing

$ Details

-

Platforms

-

Release Date

-

Categories

#Marketing Tools #Social Proof #Conversion Optimization #Sales And Marketing

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

ProveSource features and specs

• Social Proof
  ProveSource leverages social proof to increase trust and credibility, showing real-time notifications of customer actions such as sign-ups, purchases, and reviews.
• Customization
  The platform offers extensive customization options, allowing users to tailor notifications to match their brand’s aesthetics and preferences.
• Integration
  ProveSource integrates with various popular platforms including Shopify, WordPress, Wix, and multiple CRMs, making it versatile and easy to implement.
• Analytics
  The platform provides detailed analytics and insights, enabling users to track the performance of their social proof notifications and make data-driven decisions.
• User-Friendly Interface
  ProveSource features an intuitive and easy-to-use interface, making it accessible for users with varying levels of technical expertise.

Possible disadvantages of ProveSource

• Pricing
  The pricing can be relatively high for small businesses or startups, as ProveSource operates on a subscription model based on website traffic.
• Limited Features on Lower Plans
  Lower-tier subscription plans come with certain restrictions and limited features, which may not be sufficient for more extensive needs.
• Potential for Intrusiveness
  If not properly optimized, the notifications can become intrusive or overwhelming to website visitors, potentially affecting user experience negatively.
• Dependency on Continuous Updates
  For the notifications to remain effective and engaging, constant updates and new customer actions are required, which can be demanding for some businesses.
• Reliability on Browser Performance
  The performance and display of the notifications can be dependent on the visitor's browser, which might lead to inconsistencies or delays in some cases.

Analysis of ClickGUARD

Analysis of ProveSource

Click Fraud Protection for Google Ads by ClickGUARD

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ProveSource Review and Tutorial

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