Software Alternatives, Accelerators & Startups

Clickatell VS HighLevel

Compare Clickatell VS HighLevel and see what are their differences

Clickatell logo Clickatell

Simple, reliable mobile messaging cloud.

HighLevel logo HighLevel

HighLevel is the AI-powered business operating system that gives you all the tools you need to capture, nurture and close new leads into bookings, sales, reviews and repeat customers!
  • Clickatell Landing page
    Landing page //
    2023-06-28
  • HighLevel
    Image date //
    2026-05-01
  • HighLevel
    Image date //
    2026-05-01
  • HighLevel
    Image date //
    2026-05-01
  • HighLevel
    Image date //
    2026-05-01
  • HighLevel
    Image date //
    2026-05-01
  • HighLevel
    Image date //
    2026-05-01

Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more!

Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label!

Start with a 14 day free trial!

HighLevel

$ Details
paid Free Trial $97 / Monthly
Release Date
2018 January
Startup details
Country
United States
State
Texas
City
Dallas
Founder(s)
Shaun Clark, Varun Vairavan, Robin Alex
Employees
1,000 - 1,999

Clickatell features and specs

  • Global Reach
    Clickatell offers an extensive network coverage that allows businesses to send SMS worldwide, ensuring global customer engagement.
  • API Integration
    Provides a robust API that can be easily integrated with different systems, facilitating seamless communication.
  • Multichannel Support
    The platform supports multiple communication channels, including SMS, WhatsApp, and RCS, allowing a more versatile approach to customer interactions.
  • Scalability
    Clickatell's services are scalable, making it suitable for both small businesses and large enterprises looking to expand their communication capabilities.
  • Analytics and Reporting
    Offers detailed analytics and reporting features, enabling businesses to track and measure the performance of their campaigns.

Possible disadvantages of Clickatell

  • Cost
    Clickatell's pricing can be relatively high, especially for businesses with a large volume of messages, potentially impacting the budget.
  • Complex Setup
    The initial setup and integration process can be complex and time-consuming, possibly requiring technical expertise.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be an issue when facing urgent technical difficulties.
  • Limited Features on Lower Plans
    Lower-tier pricing plans may come with restricted features, limiting the functionality available to smaller businesses.
  • Delivery Delays
    Occasional delivery delays have been noted, which can affect the timeliness of urgent communications.

HighLevel features and specs

  • Comprehensive Platform
    HighLevel offers an all-in-one solution for marketing agencies, integrating CRM, email marketing, and automation tools into a single platform, which can streamline operations and reduce the need for multiple software subscriptions.
  • White-labeling
    HighLevel allows agencies to brand the platform as their own, providing a white-label option, which is beneficial for agencies that want to offer a seamless experience to their clients under their branding.
  • Extensive Automation
    The platform supports a wide range of automated workflows and triggers, enabling businesses to automate their marketing and customer relationship processes effectively.
  • Active Community and Support
    HighLevel has an active user community and provides strong support, including helpful resources, tutorials, and responsive customer service, which can assist new users in maximizing the platform’s features.
  • Integration Capabilities
    The platform integrates with a variety of external tools and services, allowing users to expand its functionality and tailor it to their specific business requirements.

Possible disadvantages of HighLevel

  • Complexity for Beginners
    The comprehensive nature of HighLevel can present a steep learning curve for new users, especially those without previous experience in using CRM and marketing automation tools.
  • Pricing
    While HighLevel offers a powerful suite of tools, its pricing can be a barrier for smaller agencies or businesses with limited budgets compared to other more affordable solutions.
  • Mobile App Limitations
    Some users report that the mobile app has limited functionality compared to the desktop version, which could be an issue for those who need full features on the go.
  • Customization Limitations
    Though the platform offers a wide array of features, some users have noted restrictions in customization options, which may not meet highly specific business needs.
  • Over-reliance on Updates
    Frequent updates may impact user experience, as changes could require users to adapt quickly to new interfaces or features, which might disrupt workflow.

Analysis of Clickatell

Overall verdict

  • Overall, Clickatell is considered a solid choice for businesses looking for a dependable and versatile messaging platform. Its strengths lie in its scalability, strong developer support, and the ability to handle a variety of messaging channels. However, the best choice depends on the specific needs and budget constraints of the business in question.

Why this product is good

  • Clickatell is a reputable company in the field of SMS marketing and customer engagement, offering a wide range of communication solutions. It is known for its reliable and scalable platform that supports businesses in reaching their audiences effectively through SMS, chat, and other messaging services. The platform offers robust API integration, ensuring seamless integration into existing business processes. Moreover, it provides comprehensive reporting and analytics to help businesses optimize their communication strategies.

Recommended for

  • Medium to large enterprises needing a scalable messaging platform
  • Businesses with a need for reliable and secure communication solutions
  • Companies looking to integrate messaging into their existing CRM or ERP systems
  • Organizations that require detailed analytics and reporting features
  • Developers in need of a robust API for custom integrations

Clickatell videos

Developer’s Central Overview | Clickatell

More videos:

  • Tutorial - Clickatell Tutorial - Configuring and Connecting Clickatell Touch Live Web Chat
  • Review - Best API for your Messaging Needs | Clickatell

HighLevel videos

Reviews, Review Requests, and the HighLevel Review Widget

More videos:

  • Review - HighLevel Review 2022 - My Honest Opinion (Marketing Software)
  • Review - GoHighLevel Review | Why I Switched My Agency To GoHighLevel, And Why You Should Too! Free Trial!

Category Popularity

0-100% (relative to Clickatell and HighLevel)
SMS Marketing
100 100%
0% 0
CRM
0 0%
100% 100
Business Text Messaging
100 100%
0% 0
AI
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Clickatell and HighLevel

Clickatell Reviews

10 Best Twilio Alternatives & Competitors in 2024 (Affordable & Best)
Clickatell serves as a versatile messaging platform, providing WhatsApp Business API services among others. It facilitates business communication across various channels, including WhatsApp, SMS, and email, catering to diverse messaging needs.
Source: doubletick.io

HighLevel Reviews

19 Best WordPress Alternatives in 2025
HighLevel is a versatile marketing platform that offers a wide range of features, from CRM and email marketing to funnel building and website creation. It's designed to streamline marketing processes and help businesses grow.
Source: www.pixpa.com

What are some alternatives?

When comparing Clickatell and HighLevel, you can also consider the following products

ShoutOUT - All in one business texting tool to send personalized alerts, promotions, reminders, short links and marketing campaigns, for any SMEs (hotels, restaurants, education, non profits, Woocommerce, banks, healthcare, agencies, supermarkets, weddings)

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

ProTexting - ProTexting offers mobile marketing tools for businesses to communicate with their audience via SMS & MMS campaigns.

HubSpot CRM - Free CRM software for small businesses.

LinkTexting.com - LinkTexting.com offers SMS marketing solutions to convert desktop traffic to app downloads.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.