Software Alternatives, Accelerators & Startups

BuiltWith VS Workato

Compare BuiltWith VS Workato and see what are their differences

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BuiltWith logo BuiltWith

Find out the technology behind websites

Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a โ€œCool Vendor in Social Software and Collaborationโ€.
  • BuiltWith Landing page
    Landing page //
    2023-04-16
  • Workato Landing page
    Landing page //
    2023-09-16

Workato

Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alexey Timanovskiy
Employees
250 - 499

BuiltWith features and specs

  • Comprehensive Technology Profiling
    BuiltWith provides detailed information about the technologies that websites are using, including analytics tools, content management systems, e-commerce platforms, and more. This can be incredibly useful for market research and competitive analysis.
  • Market Reports
    The platform offers in-depth market reports that can help businesses understand technology trends across different industries. This data can be crucial for strategic planning and technology adoption decisions.
  • Lead Generation
    BuiltWith can be used to generate leads by identifying websites that use specific technologies. This helps sales teams target potential clients who are already using a competitor's tool or a complementary technology.
  • Customizable Alerts
    Users can set up alerts to get notified whenever a website starts or stops using specific technologies. This feature helps businesses stay updated with market shifts and competitor movements in real-time.
  • Ease of Use
    The interface is relatively user-friendly, making it easy for users to search for websites and technologies without requiring any advanced technical skills.

Possible disadvantages of BuiltWith

  • Pricing
    BuiltWith can be quite expensive, particularly for small businesses and startups. The high cost may make it inaccessible for companies with limited budgets.
  • Data Accuracy
    While generally reliable, the data provided by BuiltWith may not always be 100% accurate or up-to-date. This can sometimes lead to incorrect assumptions or decisions based on outdated information.
  • Limited Free Features
    The free version of BuiltWith offers limited features and capabilities, which may not be sufficient for in-depth research or analysis. Users often need to upgrade to a premium plan to access the full range of functionalities.
  • Complex Data
    The detailed data and extensive lists of technologies can sometimes be overwhelming to sift through without specialized knowledge or a clear strategy, making it less useful for casual users.
  • Dependency on External Data
    BuiltWith relies on external data sources, which means that any limitations or issues with these sources can affect the quality and comprehensiveness of the information provided.

Workato features and specs

  • Ease of Use
    Workato offers a user-friendly interface with low-code/no-code capabilities, making it accessible for non-technical users to build and manage automated workflows.
  • Extensive Integrations
    The platform supports a wide range of integrations with major applications and services, allowing businesses to connect disparate systems and streamline processes.
  • Scalability
    Workato can handle large-scale automation projects, making it suitable for both small businesses and large enterprises.
  • Advanced Features
    The platform includes advanced functionalities like AI, machine learning, and natural language processing, which can enhance complex workflows.
  • Security
    Workato ensures robust security features, including data encryption and compliance with various industry standards, which is crucial for protecting sensitive information.

Possible disadvantages of Workato

  • Cost
    Workato can be relatively expensive compared to other automation tools, which might deter small businesses or individuals with limited budgets.
  • Learning Curve for Advanced Features
    While the basic features are easy to use, mastering the more advanced functionalities may require significant time and effort.
  • Complex Pricing Structure
    The pricing model can be complex and may not be straightforward for new users to understand, potentially leading to unexpected costs.
  • Performance Issues
    Some users have reported occasional performance issues, such as slow execution times for tasks, especially when dealing with large volumes of data.
  • Limited Custom Scripting
    Although it supports a wide range of integrations, there's limited flexibility for custom scripting compared to other more developer-focused platforms.

Analysis of BuiltWith

Overall verdict

  • Yes, BuiltWith is considered a good resource for analyzing the technology behind websites due to its comprehensive data and ease of use. It is widely used by professionals to gain a competitive edge and to streamline technology-related decisions.

Why this product is good

  • BuiltWith is a valuable tool for web developers, marketers, and businesses as it provides insights into the technology stack of any website. It helps in understanding market trends, gaining competitive intelligence, and making informed decisions for technology adoption.

Recommended for

  • Web developers looking to understand how different sites are built and which technologies are used.
  • Digital marketers aiming to gather competitive insights and trend analysis.
  • Businesses wanting to assess potential technology partners and competitors.
  • Investors conducting due diligence on companies by understanding their technological dependencies.

Analysis of Workato

Overall verdict

  • Workato is considered a strong choice for businesses seeking to streamline operations through integration and automation. Its robust features, scalability, and flexibility make it suitable for a wide range of industries and use cases.

Why this product is good

  • Workato is a popular integration and automation platform that allows businesses to connect various applications and automate workflows without extensive coding. It is renowned for its user-friendly interface, extensive library of pre-built integrations, and ability to handle complex automation tasks, which makes it appealing for both technical and non-technical users.

Recommended for

    Workato is recommended for medium to large businesses looking for a comprehensive integration solution, IT teams aiming to reduce manual processes, and organizations that want to empower business users to create their own automations while maintaining IT oversight.

BuiltWith videos

How to Find Competitors Customers | BuiltWith Review | Kas Andz

More videos:

  • Review - Google Page Speed Tool, Comic-Con Website Review, and BuiltWith Anniversary by Matt@mywebbro.com

Workato videos

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Category Popularity

0-100% (relative to BuiltWith and Workato)
Market Research
100 100%
0% 0
Data Integration
0 0%
100% 100
Sales Automation
100 100%
0% 0
Web Service Automation
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare BuiltWith and Workato

BuiltWith Reviews

  1. Eleanor Bennett
    ยท Digital Marketing Specialist at Logit.io ยท
    Great for finding potential contacts

    A great tool to help you discover the technology being used by a variety of websites. I was impressed that upon signing up that I had full access to a free list of leads.


15 Best BuiltWith Alternatives 2022
Sometimes, BuiltWith may not fit your specific business needs. If so, weโ€™ve compiled our list of best BuiltWith alternatives you may want to consider for your profiling.
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
BuiltWith is a truly comprehensive tool that will mine a ton of information from anyoneโ€™s site and serve it to you in a manner you will be able to crunch and use it. You might take your time since it is a lot of information to inform your decisions, which is a good thing.
Best Similarweb Alternatives in 2019 to Spy on your Competitors
See business insights of your own business as well as get to know what keywords your competitors are using. Analyze your rivalsโ€™ budget and strategies. The top-notch companies tied with BuiltWith are Google, Adobe, Facebook, Amazon,eBay, and Paypal.
Source: affnext.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Builtwith is a tool that helps in identifying sites that use specific web technologies. It identifies the technology spend, gathers the location information and vertical, among other option to create lead lists that are solid for websites by taking into account the internet footprint and technology usage.
73 Best SEO tools 2021 โ€“ The Most Epic List You Shouldnโ€™t Miss
BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation.

Workato Reviews

Best Zapier alternatives for technical teams in 2026
Workato makes sense when automation becomes part of a larger enterprise operations strategy and governance matters more than entry price.
Top MuleSoft Alternatives for ITSM Leaders in 2025
In recent years, MuleSoft has expanded its focus into process automation, offering robotic process automation (RPA) and intelligent document processing (IDP) functionality. These areas bring MuleSoftโ€™s service offering closer to broad, intelligent automation platforms like Workato and UiPath but away from an integration service vendor.
Source: www.oneio.cloud
The Best MuleSoft Alternatives [2024]
Workato is an integration solution that uses recipes โ€” a set of pre-made instructions โ€” to control how systems interact with each other.
Source: exalate.com
Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com

Social recommendations and mentions

Based on our record, BuiltWith seems to be more popular. It has been mentiond 162 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BuiltWith mentions (162)

  • What Qualities Does It Take to Be the Best Software Developer
    Evan You, creator of Vue.js, is a prime example. Vivek Nair, Co-Founder of BotGauge, notes that You โ€œcreated something that addresses real developer needs with clean logic and thoughtful design.โ€ Vue.js powers over 1.5 million websites in 2025, a testament to its scalability and developer trust, as reported by BuiltWith. Youโ€™s ability to build a framework independently, without corporate backing, underscores his... - Source: dev.to / about 1 year ago
  • Web apps built with Ruby on Rails
    There exist websites like https://builtwith.com so answer to your question is yes. - Source: Hacker News / over 1 year ago
  • Ask HN: Tech Stack Behind the Claude App?
    BuiltWith says the web client is NextJS which is interesting as ChatGPT made a big switch away to Remix IIRC. https://builtwith.com/?https%3a%2f%2fclaude.ai%2fnew. - Source: Hacker News / almost 2 years ago
  • Disney's Robots Use Rockets to Stick the Landing
    Also, wow that is an obsene amount of libraries they use: https://builtwith.com/?https%3a%2f%2fspectrum.ieee.org%2fdisney-robot-2668135204. - Source: Hacker News / over 2 years ago
  • What website frameworks are used to build these websites?
    I would say run both sites through https://builtwith.com/ to get what all they used in the building process. Source: over 2 years ago
View more

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

What are some alternatives?

When comparing BuiltWith and Workato, you can also consider the following products

Wappalyzer - Wappalyzer is a technology profilers and leads data provider. Create lists of websites and contacts that use certain technologies.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

WhatRuns - Extension that helps you identify technologies used on any website at the click of a button.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

Elucify - A completely free software tool that uses crowdsourced data to find business email addresses

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.