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Which is more popular?
Based on our record, BuiltWith
seems to be more popular. It has been mentioned
162 times
since March 2021.
social mentions
162 vs 0
Market Research popularity
100% vs 0%
Base details
Website, pricing, platforms and company facts side by side.
Comprehensive Technology Profiling BuiltWith provides detailed information about the technologies that websites are using, including analytics tools, content management systems, e-commerce platforms, and more. This can be incredibly useful for market research and competitive analysis.
Market Reports The platform offers in-depth market reports that can help businesses understand technology trends across different industries. This data can be crucial for strategic planning and technology adoption decisions.
Lead Generation BuiltWith can be used to generate leads by identifying websites that use specific technologies. This helps sales teams target potential clients who are already using a competitor's tool or a complementary technology.
Customizable Alerts Users can set up alerts to get notified whenever a website starts or stops using specific technologies. This feature helps businesses stay updated with market shifts and competitor movements in real-time.
Ease of Use The interface is relatively user-friendly, making it easy for users to search for websites and technologies without requiring any advanced technical skills.
Possible disadvantages
Pricing BuiltWith can be quite expensive, particularly for small businesses and startups. The high cost may make it inaccessible for companies with limited budgets.
Data Accuracy While generally reliable, the data provided by BuiltWith may not always be 100% accurate or up-to-date. This can sometimes lead to incorrect assumptions or decisions based on outdated information.
Limited Free Features The free version of BuiltWith offers limited features and capabilities, which may not be sufficient for in-depth research or analysis. Users often need to upgrade to a premium plan to access the full range of functionalities.
Complex Data The detailed data and extensive lists of technologies can sometimes be overwhelming to sift through without specialized knowledge or a clear strategy, making it less useful for casual users.
Dependency on External Data BuiltWith relies on external data sources, which means that any limitations or issues with these sources can affect the quality and comprehensiveness of the information provided.
No-code website modifications Modify allows users to make changes to their websites without needing to write code, making it accessible for non-developers who want to customize their web presence quickly.
Easy A/B testing and personalization The platform enables users to run A/B tests and personalize website content for different audiences without requiring developer involvement, speeding up optimization efforts.
Quick deployment Changes can be deployed rapidly through Modify's interface, bypassing the traditional development cycle and reducing time-to-market for website updates and experiments.
Visual editor Modify provides a visual editor that lets users point-and-click to make changes on their site, making it intuitive and reducing the learning curve for new users.
No impact on site codebase Since modifications are applied as an overlay rather than directly changing the source code, the original codebase remains clean and unaffected, reducing the risk of breaking existing functionality.
Possible disadvantages
Limited awareness and community Modify is a relatively niche tool with a smaller user base compared to established competitors like Google Optimize or Optimizely, which means fewer community resources, tutorials, and third-party integrations.
Performance concerns Applying modifications via a third-party script layer can introduce additional page load time or cause flickering effects as changes are rendered on top of the original page content.
Limited customization depth While the no-code approach is convenient for simple changes, more complex modifications or deeply integrated features may still require developer intervention, limiting what can be achieved through the platform alone.
Dependency on third-party service Relying on Modify means your website changes are dependent on their service uptime and continuity. If the service goes down or shuts down, applied modifications could be lost.
Potential SEO implications Client-side modifications applied via JavaScript overlays may not be fully recognized by search engine crawlers, which could lead to discrepancies between what users see and what gets indexed.
Analysis
An editorial look at what each product does well and who it suits.
BuiltWithModify
Overall verdict
Yes, BuiltWith is considered a good resource for analyzing the technology behind websites due to its comprehensive data and ease of use. It is widely used by professionals to gain a competitive edge and to streamline technology-related decisions.
Why this product is good
BuiltWith is a valuable tool for web developers, marketers, and businesses as it provides insights into the technology stack of any website. It helps in understanding market trends, gaining competitive intelligence, and making informed decisions for technology adoption.
Recommended for
Web developers looking to understand how different sites are built and which technologies are used.
Digital marketers aiming to gather competitive insights and trend analysis.
Businesses wanting to assess potential technology partners and competitors.
Investors conducting due diligence on companies by understanding their technological dependencies.
Overall verdict
Modify (modifyhq.com) is a solid choice for marketing teams that want to personalize website content dynamically without heavy engineering support. It's particularly strong for conversion rate optimization and ABM-style personalization, though it may be overkill for very small sites with low traffic.
Why this product is good
Allows real-time website personalization based on visitor attributes like UTM parameters, referral source, location, or ad campaign
No-code / low-code editor makes it accessible to marketers without developer resources
Integrates with common ad platforms and CRMs to tailor messaging to specific audience segments
Useful for account-based marketing (ABM) campaigns by customizing landing pages for target accounts
Provides analytics to measure the impact of personalized content on conversion rates
Faster iteration cycle for A/B testing and content variation compared to manual dev-driven changes
Recommended for
Marketing teams running paid ad campaigns who want tailored landing pages per audience segment
A great tool to help you discover the technology being used by a variety of websites. I was impressed that upon signing up that I had full access to a free list of leads.
Sometimes, BuiltWith may not fit your specific business needs. If so, we’ve compiled our list of best BuiltWith alternatives you may want to consider for your profiling.
BuiltWith is a truly comprehensive tool that will mine a ton of information from anyone’s site and serve it to you in a manner you will be able to crunch and use it. You might take your time since it is a lot of...
Evan You, creator of Vue.js, is a prime example. Vivek Nair, Co-Founder of BotGauge, notes that You “created something that addresses real developer needs with clean logic and thoughtful design.” Vue.js powers over 1.5 million websites...
- Source: dev.to
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over 1 year ago
There exist websites like https://builtwith.com so answer to your question is yes.
- Source: Hacker News
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almost 2 years ago
Ask HN: Tech Stack Behind the Claude App?
BuiltWith says the web client is NextJS which is interesting as ChatGPT made a big switch away to Remix IIRC. https://builtwith.com/?https%3a%2f%2fclaude.ai%2fnew.
- Source: Hacker News
/
about 2 years ago
Use KiteDesk sales prospecting software to generate leads from our premium data marketplace. Then reach prospects and build a sales pipeline with organized Lead Lists. Syncs direct with CRM too!
