Software Alternatives, Accelerators & Startups

Bitly VS WordPress

Compare Bitly VS WordPress and see what are their differences

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Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

WordPress logo WordPress

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
  • Bitly Landing page
    Landing page //
    2023-10-18
  • WordPress Landing page
    Landing page //
    2023-10-09

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

WordPress features and specs

  • User-Friendly
    WordPress is very intuitive and easy to use, which makes it accessible to users with minimal technical expertise.
  • Customization
    It offers a vast array of themes and plugins, allowing users to customize their websites extensively without any coding knowledge.
  • SEO-Friendly
    WordPress has numerous SEO features and plugins that can help websites rank higher in search engine results pages.
  • Community Support
    There is a large and active WordPress community that provides extensive documentation, forums, and third-party resources.
  • Scalability
    WordPress can grow with your business, as it supports both small blogs and large corporate websites.
  • Open Source
    Being an open-source platform, WordPress is free to use, and users can modify the source code to suit their needs.
  • Large Ecosystem
    WordPress offers one of the largest ecosystems of developers, themes, and plugins, providing a lot of options for site building.

Possible disadvantages of WordPress

  • Security Vulnerabilities
    WordPress is a popular target for hackers, which makes it susceptible to security issues if not properly maintained.
  • Maintenance
    Regular updates to the core software, themes, and plugins are necessary to keep the site secure and functioning correctly.
  • Performance
    Websites with many plugins or poorly optimized themes can suffer from slow loading times, impacting user experience.
  • Learning Curve for Advanced Features
    While basic use is straightforward, leveraging WordPress's full capabilities can require more advanced knowledge and learning.
  • Potential for Plugin Conflicts
    Installing multiple plugins from different developers can sometimes cause conflicts, leading to site instability or performance problems.
  • Customization Complexity
    Extensive customization may require coding knowledge in languages like PHP, HTML, and CSS, which can be a barrier for beginners.
  • Hosting Dependency
    Users need to purchase their own hosting services and manage that aspect, which may be complicated for non-technical users.

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

WordPress videos

Users, beware.. avoid WordPress!* | WordPress Review

More videos:

  • Review - Wix vs Wordpress: Which platform is best in 2019?
  • Review - Wordpress.com Review: Good For Users Familiar with Wordpress

Category Popularity

0-100% (relative to Bitly and WordPress)
Link Management
100 100%
0% 0
CMS
0 0%
100% 100
URL Shortener
100 100%
0% 0
Website Builder
0 0%
100% 100

User comments

Share your experience with using Bitly and WordPress. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and WordPress

Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    🏁 Competitors: Rebrandly, TinyURL, Polr

Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the post’s start. Maybe you’re looking for more features or fewer restrictions. Or maybe you’re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.
11 Best Bitly Alternatives & Similar URL Shorteners
Among the alternatives to Bitly on the market, Shorby is one of the best you could have. Other than shortening your website address, you can use the website on your Instagram bio. It means that this platform allows you to gather the important links in one place.

WordPress Reviews

  1. Old legend

    There are many new platforms for creating websites nowadays. But I still use WP and it works well. A lot of plugins and templates. Easy to find a developer to customise theme. No monthly fees. So, I like it.


WordPress vs. Proprietary Site Builders: What to Know Before Starting a Website Development Project
WordPress: WordPress.org (not to be confused with WordPress.com) is an open-source content management system (CMS). When you build a website on WordPress, you own the code, the design, and the data. This means you can fully customize your site, transfer it to any hosting provider, and have complete control over all aspects of the website. The site can be hosted on any...
Comparing 9 WordPress alternatives & competitors in 2024
WordPress is a popular website-building platform, but if you’re looking for different features and security, check out these nine WordPress alternatives.
Source: webflow.com
19 Best WordPress Alternatives in 2025
While WordPress is undeniably popular, it might not be the perfect fit for everyone. Here are the key differences between WordPress.com (hosted platform) and WordPress.org (self-hosted software) to help you understand more about WordPress and why you should look for an alternative website builder:
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
WordPress is the undisputed king of CMS or Content Management Systems. From blogs to online stores, there isn’t much you can’t do with this powerful website building solution. Keep in mind that WordPress comes in two versions: WordPress.org and WordPress.com.
Top 10 Web Content Management Systems
There is no doubt that when the conversation shifts to talking about the best CMS options WordPress is always going to be first. According to WordPress itself, nearly 35% of the entire web manages its content via its service, and that’s why it’s number 1 here. WordPress is open-source, which also makes it one of the best free CMS options as well. With a massive legion of...
Source: cloudzy.com

Social recommendations and mentions

Based on our record, WordPress seems to be a lot more popular than Bitly. While we know about 781 links to WordPress, we've tracked only 23 mentions of Bitly. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / about 1 month ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / about 2 months ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / 2 months ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 3 months ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 7 months ago
View more

WordPress mentions (781)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / about 20 hours ago
  • Open Source: A Goldmine for Indie Hackers – Unleashing Creativity and Collaboration
    Open source software, defined by its openly accessible source code, has democratized software development like never before. Platforms and projects such as Linux Foundation supported Linux, WordPress, and the Apache HTTP Server have paved the way for innovation rooted in transparency and collaboration. Indie hackers, known for doing more with less, have found a goldmine in these community-supported projects. Not... - Source: dev.to / 2 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Platforms like WordPress combined with WooCommerce allow for seamless website and e-commerce management. - Source: dev.to / 2 months ago
  • Indie Hacking Success Stories with Open Source Licenses
    WordPress: The powerhouse behind over 40% of the web, WordPress’s success is deeply intertwined with the open source ethos. Licensed under GPL, WordPress has fostered a rich ecosystem filled with plugins and themes. This robust community engagement, underpinned by open source principles, underlines the importance of continuous user feedback and development. For developers looking to monetize their projects,... - Source: dev.to / 2 months ago
  • Supporting Open Source Projects: The Role of Donations
    Open source projects are the backbone of modern technology, driving innovation and collaboration across industries. These projects, such as Linux, Python, and WordPress, are freely available for anyone to use, modify, and distribute. However, the sustainability of these projects often hinges on the dedication of individual developers or small teams who work voluntarily. This is where donations play a crucial role,... - Source: dev.to / 3 months ago
View more

What are some alternatives?

When comparing Bitly and WordPress, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

WordPress.com - Create a free website or build a blog with ease on WordPress.com. Dozens of free, customizable, mobile-ready designs and themes. Free hosting and support.