Software Alternatives, Accelerators & Startups

Bitly VS Setapp

Compare Bitly VS Setapp and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Setapp logo Setapp

The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.
  • Bitly Landing page
    Landing page //
    2023-10-18
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25

A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.

Setapp

Website
setapp.com
$ Details
paid Free Trial $14.99 / Monthly (1 Mac)
Release Date
2017 January

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

Setapp features and specs

  • Diverse Application Library
    Setapp provides access to a wide range of high-quality Mac applications across different categories, all from a single subscription service.
  • Cost-Effective
    For a monthly fee, users gain access to multiple paid applications, which can be more cost-effective than purchasing individual app licenses.
  • Updates and Upgrades Included
    All apps within Setapp come with automatic updates and upgrades included in the subscription, ensuring users always have the latest features and security patches.
  • Easy Installation and Management
    The Setapp platform provides a user-friendly interface for browsing, installing, and managing applications, simplifying the overall user experience.
  • Free Trial Available
    Setapp offers a 7-day free trial, allowing potential users to explore and evaluate the service before committing to a subscription.

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Analysis of Setapp

Overall verdict

  • Overall, Setapp is considered good for users who frequently use multiple Mac apps and value convenience and flexibility. It provides excellent value for money by offering a diverse selection of reliable and well-crafted applications. However, it might not be the best choice for those who only need a few specific applications or prefer to own their software outright.

Why this product is good

  • Setapp is a subscription-based service that provides access to a wide range of Mac applications for a single monthly fee. Users often find it beneficial because it offers a curated selection of high-quality apps without the need to purchase each one individually. It saves time and money for those who require multiple tools, ensuring they always have the latest versions without additional costs. Furthermore, it simplifies software management by centralizing the process of discovering, updating, and accessing various applications.

Recommended for

    Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Setapp videos

What's Setapp?

Category Popularity

0-100% (relative to Bitly and Setapp)
Link Management
100 100%
0% 0
Project Management
0 0%
100% 100
URL Shortener
100 100%
0% 0
Productivity
0 0%
100% 100

Questions & Answers

As answered by people managing Bitly and Setapp.

What's the story behind your product?

Setapp's answer:

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

What makes your product unique?

Setapp's answer:

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps โ€” not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models โ€” GPT, Claude, Gemini, and Grok โ€” through a single gateway.

Setapp gives users apps they can count on. Itโ€™s not an endless store but a curated collection of apps worth usersโ€™ time and money.

Why should a person choose your product over its competitors?

Setapp's answer:

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee โ€” no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

How would you describe the primary audience of your product?

Setapp's answer:

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows โ€” including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and Setapp

Bitly Reviews

  1. Deepak Kumar
    ยท Editor at einsstark.tech ยท
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    ๐Ÿ Competitors: Rebrandly, TinyURL, Polr

Bitly vs QRcdr: Choose the Best QR Solution for Your Business
Choosing the right QR code generator can be a turning point for your business. In the modern market, Bitly is an industry standard for link management and QR codes. Similarly, QRcdr.pro offers a high-level SaaS (Software as a Service) experience, providing dynamic QR codes with advanced analytics.
Source: qrcdr.pro
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitlyโ€™s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use โ€œbit.lyโ€ as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of โ€œbit.ly/34512โ€, we could have โ€œsb.xyz/34512โ€.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audienceโ€™s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the postโ€™s start. Maybe youโ€™re looking for more features or fewer restrictions. Or maybe youโ€™re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.

Setapp Reviews

We have no reviews of Setapp yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Bitly should be more popular than Setapp. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / over 1 year ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener โ€“ Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / over 1 year ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / over 1 year ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago
View more

Setapp mentions (15)

  • Ask HN: How to Sell as a Software Engineer?
    > I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone can build something that "works". Taking AI out of the picture: you still need to define the target market segment before you build anything. You still need to find a way to... - Source: Hacker News / 2 months ago
  • Show HN: BoringBar โ€“ a taskbar-style dock replacement for macOS
    There could be 4x buyers at $10. Iโ€™d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the appโ€™s author Iโ€™d say get as many licensees as you can fast before youโ€™re Sherlocked or somebody vibecodes a clone out of โ€œwhy notโ€. I use many free and paid apps, little QoL types, like BetterDisplay, Coctail, etc and for me the included support is of little value. These... - Source: Hacker News / 3 months ago
  • Coders Coded Their Job Away. Why Are So Many of Them Happy About It?
    I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needsโ€ฆ I also built a myriad of small tools that help me automate bunch of busy work I used to do manually, both for professional and personal projects. - Source: Hacker News / 4 months ago
  • Italian Competition Authority Fines Apple $115M for Abusing Dominant Position
    > are there any real 3rd-party AppStores for iOS now "Always has been": Setapp. Very interesting model. Readily recommend devs subscribing to this collection, but non-devs as well if you're into "there's an app for that" and fatigued with IAP. https://setapp.com/. - Source: Hacker News / 6 months ago
  • The One Productivity Tool You Didn't Know You Can't Live Without
    I use Paste, a very feature rich clipboard manager for Mac with gorgeous UI. It's not free, but it comes along with a Setapp license that I got from work, so if you already have a license you can use it to install Paste. - Source: dev.to / about 1 year ago
View more

What are some alternatives?

When comparing Bitly and Setapp, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Konfigure - APARTMENTS | VILLA | WORKSPACE | RETAIL

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

Metavine Platform - Metavine Platform is a comprehensive Platform-as-a-Service that help businesses build agility and compete effectively in the digital world by enabling them to iterate and create apps quickly.

Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.

QuickBase - Quickbase provides a no-code operational agility platform that enables organizations to improve operations through real time insights and automation across complex processes and disparate systems. โ€‹โ€‹