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Bitly VS PhantomStat

Compare Bitly VS PhantomStat and see what are their differences

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Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

PhantomStat logo PhantomStat

Pro sports analytics for Football, MMA, MLB, NBA and Tennis โ€” xG, fatigue curves, and matchup tools most sites don't show.
  • Bitly Landing page
    Landing page //
    2023-10-18
  • PhantomStat PhantomStat homepage โ€” Football, MMA, MLB, NBA, Tennis
    PhantomStat homepage โ€” Football, MMA, MLB, NBA, Tennis //
    2026-07-21
  • PhantomStat Manchester City team analytics page โ€” free preview (xG, form, cards)
    Manchester City team analytics page โ€” free preview (xG, form, cards) //
    2026-07-31
  • PhantomStat Jon Jones UFC fighter profile โ€” full fatigue curve
    Jon Jones UFC fighter profile โ€” full fatigue curve //
    2026-07-31
  • PhantomStat Carlos Alcaraz ATP tennis player analytics page
    Carlos Alcaraz ATP tennis player analytics page //
    2026-07-31
  • PhantomStat LeBron James NBA player page โ€” Form Explorer (PTS threshold view)
    LeBron James NBA player page โ€” Form Explorer (PTS threshold view) //
    2026-07-31
  • PhantomStat Jonathan Osorio โ€” soccer player Performance Explorer (Shots On Target threshold, match-by-match)
    Jonathan Osorio โ€” soccer player Performance Explorer (Shots On Target threshold, match-by-match) //
    2026-07-31
  • PhantomStat St. Louis Cardinals MLB team page โ€” Game Total threshold explorer, run distribution chart
    St. Louis Cardinals MLB team page โ€” Game Total threshold explorer, run distribution chart //
    2026-07-31
  • PhantomStat LeBron James NBA player page โ€” Prop Line Explorer, Points threshold histogram
    LeBron James NBA player page โ€” Prop Line Explorer, Points threshold histogram //
    2026-07-31
  • PhantomStat Jon Jones UFC fighter profile โ€” full stat grid + round-by-round Fatigue Curve (Pro)
    Jon Jones UFC fighter profile โ€” full stat grid + round-by-round Fatigue Curve (Pro) //
    2026-07-31
  • PhantomStat Carlos Alcaraz ATP tennis player page โ€” full career stat grid (serve/return, aces, tiebreak %)
    Carlos Alcaraz ATP tennis player page โ€” full career stat grid (serve/return, aces, tiebreak %) //
    2026-07-31

PhantomStat is a sports analytics platform built for the gap between casual score sites and paywalled pro tools, covering five sports: football, MMA/UFC, MLB, NBA and tennis.

Football โ€” free preview pages for 1,230+ teams and 1,960+ players, with modules for Attack vs Defense (xG/shots/goals), Form Index & Rebound, Goal Geolocation Map, Cards Intelligence, Corner Mastery, Top Scorers Cross-Ref, Referee Tendency, Goalkeeper Weakness and Penalty Shot Tracker.

MMA/UFC โ€” 465+ fighters, 180+ analyzed fights. Free preview shows per-minute striking/grappling rates, KO Power and Cardio scores, a Performance Explorer (set any stat line, see how often the fighter clears it) and Opponent Level context. Pro unlocks the round-by-round Fatigue Curve and Strike Targets & Control breakdown.

MLB โ€” eight modules: Plate Discipline Lab, Statcast Quality Hub, Performance Spectrum, Situational Splits Matrix, Today's Matchup, Pitcher Arsenal, WAR Decomposition and a Similarity Engine.

NBA โ€” 30 teams, 500+ players, live matchups. Form Explorer across PTS/REB/AST/3PM/PRA, Opponent Defense, Rest/Back-to-Back splits, a Filter Engine and a multi-line threshold view.

Tennis โ€” career averages (win rate, holds/breaks serve, serve/return splits, aces, unforced errors, tiebreak% and deciding-set%) on every ATP player page.

Browsing is free with no signup. A free account adds saved watchlists and personalized dashboards; Pro unlocks the advanced modules sport-wide.

Bitly

Website
bitly.com
$ Details
-
Platforms
-
Release Date
-

PhantomStat

Pricing URL
-
$ Details
freemium $29.99 / Monthly (Pro)
Platforms
Web
Release Date
2026 June
Startup details
Country
France
State
Paris
City
paris
Employees
1 - 9

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

PhantomStat features and specs

  • Soccer analytics
    xG, PSxGA, opponent shots on target and sliding form-window filters (last-5/last-10/season) on every soccer player and team page
  • MMA fatigue curves
    Round-by-round significant-strike fatigue curves, strike-target breakdown, and finish-rate profile for every active UFC fighter
  • MLB, NBA & tennis splits
    First-inning batter splits and daily matchup pages for MLB, opponent-defense splits for NBA, and serve/return breakdowns for tennis

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Bitly videos

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

PhantomStat videos

No PhantomStat videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Bitly and PhantomStat)
URL Shortener
100 100%
0% 0
Data Analytics
0 0%
100% 100
Link Management
100 100%
0% 0
Sports
0 0%
100% 100

Questions & Answers

As answered by people managing Bitly and PhantomStat.

What's the story behind your product?

PhantomStat's answer:

PhantomStat started from a simple gap: casual sports sites stop at the final score and a season average, while the analytics that go deeper are built for professionals and locked behind expensive tools. The goal was to put real per-entity detail โ€” xG and PSxGA for soccer, round-by-round fatigue curves for MMA, matchup splits for MLB, opponent-defense splits for NBA, serve/return breakdowns for tennis โ€” in front of any fan for free, with a paid Pro tier reserved for advanced filtering rather than for basic access to the numbers.

How would you describe the primary audience of your product?

PhantomStat's answer:

Sports fans who want more than a final score, and fantasy/simulation players who need the underlying splits rather than a season average. That covers casual fans checking a player's recent form, fantasy managers comparing matchup histograms before setting a lineup, and anyone who follows football, MMA, MLB, NBA or tennis closely enough to want per-round, per-game or per-matchup detail instead of a single headline stat.

What makes your product unique?

PhantomStat's answer:

PhantomStat covers five sports in one platform โ€” football, MMA, MLB, NBA and tennis โ€” with dedicated pages per player, team, fighter and matchup. Instead of just headline numbers, each page surfaces the underlying breakdown: xG and PSxGA for football, per-round fatigue curves for MMA, a Prop Line Explorer with histograms for MLB, form and opponent-defense splits for NBA, and serve/return breakdowns for tennis. Browsing is free with no signup required; a paid Pro tier ($29.99 / โ‚ฌ29.99 / ยฃ24.99 per month) unlocks advanced filtering and the full historical archive.

Why should a person choose your product over its competitors?

PhantomStat's answer:

Most single-sport score sites stop at the headline number, and most deep-analytics tools paywall everything before you can see anything. PhantomStat lets you browse every player, team, fighter and matchup page with no signup required, and covers five sports in one account (football, MMA, MLB, NBA, tennis) instead of forcing you to juggle a separate tool per sport. Pages are built for search too โ€” SEO-friendly URLs mean a specific player or matchup is usually one search away.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and PhantomStat

Bitly Reviews

  1. Deepak Kumar
    ยท Editor at einsstark.tech ยท
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    ๐Ÿ Competitors: Rebrandly, TinyURL, Polr

Free Custom URL Shortener: Top Options in 2026
Bitly is one of the most recognized URL shorteners, but its free plan has become quite restrictive for anyone seeking a free custom URL shortener. You get only five short links per month, with three custom back-halves (the part after the slash). On the plus side, those five links can receive unlimited clicks, and Bitly provides click analytics. The free plan does not include...
Source: trnqify.com
Bitly vs QRcdr: Choose the Best QR Solution for Your Business
Choosing the right QR code generator can be a turning point for your business. In the modern market, Bitly is an industry standard for link management and QR codes. Similarly, QRcdr.pro offers a high-level SaaS (Software as a Service) experience, providing dynamic QR codes with advanced analytics.
Source: qrcdr.pro
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitlyโ€™s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use โ€œbit.lyโ€ as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of โ€œbit.ly/34512โ€, we could have โ€œsb.xyz/34512โ€.
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audienceโ€™s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com

PhantomStat Reviews

We have no reviews of PhantomStat yet.
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Social recommendations and mentions

Based on our record, Bitly seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / over 1 year ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener โ€“ Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / over 1 year ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / over 1 year ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago
View more

PhantomStat mentions (0)

We have not tracked any mentions of PhantomStat yet. Tracking of PhantomStat recommendations started around Jul 2026.

What are some alternatives?

When comparing Bitly and PhantomStat, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

SofaScore - Football live scores on SofaScore livescore from 600+ soccer leagues. Follow live results, statistics, league tables, fixtures and videos from Champions League.

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

Linktree - Connect your audience to all of your content with just one link.

Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.