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Bitly VS Devlet UTM Builder

Compare Bitly VS Devlet UTM Builder and see what are their differences

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Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Devlet UTM Builder logo Devlet UTM Builder

Free UTM builder: create tagged GA4 campaign URLs in seconds. Add source, medium & campaign, save presets, export CSV and copy clean tracking links.
  • Bitly Landing page
    Landing page //
    2023-10-18
  • Devlet UTM Builder
    Image date //
    2026-09-04

Devlet UTM Builder is a free, browser-based campaign URL generator designed specifically for digital marketers and advertisers. Built to ensure your tracking data is perfectly formatted for Google Analytics 4 (GA4), this tool takes the hassle out of manual UTM tagging.

Core Features:

GA4-Ready Assembly: Add standard source, medium, and campaign parameters to build perfectly tagged tracking links.

Smart Presets: Save your most frequently used campaign tags directly in your browser so you aren't rebuilding the same URL twice.

Auto-Lowercase Formatting: A built-in toggle forces all parameters to lowercase, preventing inconsistent naming from splitting your traffic sources in GA4.

Real-Time Generation: The tagged link assembles live as you type. One click copies a clean, GA4-ready URL.

Privacy Focused: The application runs locally; your campaign data never leaves your browser.

Zero Limits: It is completely free with no sign-ups and no limits.

Bitly

Website
bitly.com
Pricing URL
Official Bitly Pricing
Platforms
-
Release Date
-
Edit details

Devlet UTM Builder

Website
devlet.tech
Pricing URL
-
Platforms
Browser
Release Date
2026 August
Startup details
Country
United Kingdom
State
Texas
City
Wylie
Founder(s)
Muhammad Umer Masood
Employees
20 - 49
Edit details

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

Devlet UTM Builder features and specs

  • GA4-Ready URLs
    Builds clean, perfectly tagged campaign tracking links optimized for Google Analytics 4.
  • Save Presets
    Save your frequently used UTM parameters (source, medium, and campaign) for faster, consistent tagging.
  • 100% Free & Unlimited
    Completely free to use with zero sign-ups required and no limits on link generation.
  • Privacy-Focused
    The tool runs entirely in your browser, meaning your campaign data never leaves your device.
  • Automatic Lowercase Formatting
    Automatically forces parameters to lowercase to prevent messy, duplicate source data in your analytics reports.
  • Live Link Assembly & One-Click Copy
    The tagged link assembles live as you type, and you can copy the final URL with a single click.

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Bitly videos

+ Add

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

Devlet UTM Builder videos

No Devlet UTM Builder videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Bitly and Devlet UTM Builder)

Bitly

Devlet UTM Builder

Link Management
100 100%
Link Management
0% 0
Link Tracking
0 0%
Link Tracking
100% 100
URL Shortener
100 100%
URL Shortener
0% 0
Marketing
0 0%
Marketing
100% 100

User comments

Share your experience with using Bitly and Devlet UTM Builder. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and Devlet UTM Builder

Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    Competitors: Rebrandly, TinyURL, Polr
Free Custom URL Shortener: Top Options in 2026
Bitly is one of the most recognized URL shorteners, but its free plan has become quite restrictive for anyone seeking a free custom URL shortener. You get only five short links per month, with three custom back-halves (the part after the slash). On the plus side, those five links can receive unlimited clicks, and Bitly provides click analytics. The free plan does not include...
Source: trnqify.com
Bitly vs QRcdr: Choose the Best QR Solution for Your Business
Choosing the right QR code generator can be a turning point for your business. In the modern market, Bitly is an industry standard for link management and QR codes. Similarly, QRcdr.pro offers a high-level SaaS (Software as a Service) experience, providing dynamic QR codes with advanced analytics.
Source: qrcdr.pro
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
Source: startupbonsai.com
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com

Devlet UTM Builder Reviews

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Social recommendations and mentions

Based on our record, Bitly seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / over 1 year ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / over 1 year ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / over 1 year ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago
View more

Devlet UTM Builder mentions (0)

We have not tracked any mentions of Devlet UTM Builder yet. Tracking of Devlet UTM Builder recommendations started around Sep 2026.

What are some alternatives?

When comparing Bitly and Devlet UTM Builder, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

UTM.io - Our UTM tool makes it easy and fast to set up tracking on every link, leaving you free to dive into the data to learn how you can maximize the effectiveness of your email and social media campaigns.

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

MZIFT UTM Builder - Create UTM tracking links instantly. Free UTM generator with live preview, QR codes, templates, and bulk generation. No signup required.

Short.io - Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.

Simple UTM Manager - Save and reuse your UTM campaign parameters for free

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