Software Alternatives, Accelerators & Startups

BacklinkHelper VS Serpstat

Compare BacklinkHelper VS Serpstat and see what are their differences

BacklinkHelper logo BacklinkHelper

Automate backlink submissions and manage your link portfolio with BacklinkHelper. Smart form autofill, link tracking, and outreach automation for SEO pros.

Serpstat logo Serpstat

Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.
  • BacklinkHelper
    Image date //
    2025-08-13
  • BacklinkHelper
    Image date //
    2025-08-13
  • BacklinkHelper
    Image date //
    2025-08-13
  • BacklinkHelper
    Image date //
    2025-08-13
  • BacklinkHelper
    Image date //
    2025-08-13

Submit and manage backlinks smarter. Autofill forms, manual/auto modes, link tracking and organization. Boost your SEO in minutes.

Backlink Helper โ€“ Smarter Backlink Submission for SEO Pros

Boost your link-building workflow with Backlink Helper โ€” a powerful Chrome extension designed to simplify backlink submissions, manage website data, and keep your outreach organized.

Whether you're submitting to SEO directories, forums, guest blogs, or niche websites, Backlink Helper helps you auto-fill forms, track every link, and stay focused on what matters: results.

๐Ÿ”‘ What You Can Do with Backlink Helper:

Auto-fill backlink forms with your website info in seconds

Manually control every field when precision is needed

Organize and manage websites in grouped categories

Track submitted backlinks with notes, tags, and blacklist filters

Generate anchor text prompt suggestions to get smarter link copy from ChatGPT

Use blacklist filters to avoid submitting to spammy or low-authority sites

Backup your data and roll back changes with cloud sync (Pro & Premium)

Get basic or advanced reports on your link-building activities

๐ŸŽฏ Who Is It For?

SEO specialists

Website owners

Digital marketers

Link builders

Outreach teams

Whether you're managing 5 sites or 500, Backlink Helper gives you the control and speed you need โ€” all inside your browser.

๐Ÿงฉ Why Install It?

Save hours of manual copy-paste work

Avoid duplicate submissions

Improve accuracy and consistency

Keep all your backlink efforts in one place

Start free โ€” upgrade when you scale

๐Ÿ”— Take control of your backlink strategy. Install Backlink Helper and start building smarter links today.

  • Serpstat Landing page
    Landing page //
    2023-06-11
  • Serpstat Rank Tracker
    Rank Tracker //
    2024-09-19
  • Serpstat Domain Analysis
    Domain Analysis //
    2024-09-19

Dive deep into keyword research with Serpstat's keyword database, now bigger than ever with global coverage across 230 regions. Uncover the most valuable keywords for your business, understand search intent,ย  and optimize your content strategy

BacklinkHelper

Pricing URL
-
$ Details
freemium $9.9 / Monthly
Release Date
2025 August
Startup details
Country
China
State
zhejiang
City
zhangzhou
Employees
1 - 9

Serpstat

$ Details
freemium $69.0 / Monthly
Release Date
2015 February
Startup details
Country
Ukraine
Founder(s)
Oleg Salamaha
Employees
50 - 99

BacklinkHelper features and specs

No features have been listed yet.

Serpstat features and specs

  • Comprehensive SEO Toolkit
    Serpstat provides a wide range of SEO tools including keyword research, site audit, backlink analysis, rank tracking, and competition analysis, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform features a well-organized and intuitive interface, making it accessible and easy to navigate even for beginners.
  • Affordable Pricing
    Compared to other SEO tools in the market, Serpstat is relatively affordable, offering a good balance between cost and features.
  • Detailed Analytics
    Provides in-depth analytics and reports, helping users make data-driven decisions for their SEO strategies.
  • Regular Updates
    The platform frequently updates its features and database to keep up with the latest SEO trends and requirements.
  • Excellent Customer Support
    Offers responsive and helpful customer support through various channels including live chat, email, and phone.

Analysis of Serpstat

Overall verdict

  • Overall, Serpstat is regarded as a solid option for both beginners and experienced SEO professionals who need a reliable tool to improve their website's search visibility and performance. Its competitive pricing, combined with a robust set of features, make it a popular choice in the SEO community.

Why this product is good

  • Serpstat is considered a good SEO tool by many users because it offers a wide range of features that help with keyword research, site audit, backlink analysis, rank tracking, and competitor research. It is especially valued for its comprehensive data and user-friendly interface. Additionally, it is often praised for its affordability compared to other SEO tools, making it accessible to small businesses and individual marketers.

Recommended for

    Serpstat is recommended for digital marketers, SEO professionals, content creators, and businesses of all sizes looking for a comprehensive yet affordable SEO tool to enhance their online presence and gain insights into their competitors.

BacklinkHelper videos

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Serpstat videos

What is Serpstat?

More videos:

  • Review - SerpStat Review - My Favorite Free & Paid SEO Keyword Research Tools Perfect For Beginners
  • Review - Serpstat Review | Growth hacking tool for SEO | Pearl Lemon Reviews
  • Review - Serpstat Review โœ… Discount Coupon Code With( 20% Off Special)

Category Popularity

0-100% (relative to BacklinkHelper and Serpstat)
Link Building
100 100%
0% 0
SEO
1 1%
99% 99
SEO Tools
1 1%
99% 99
Content Marketing
0 0%
100% 100

Questions and Answers

As answered by people managing BacklinkHelper and Serpstat.

What makes your product unique?

Serpstat's answer:

The AI-powered features for content optimization and generation are particularly noteworthy, as they go beyond traditional SEO tools to assist with content creation and enhancement.

Why should a person choose your product over its competitors?

Serpstat's answer:

With its focus on AI and continuous innovation, choosing Serpstat positions users to take advantage of emerging trends in digital marketing.

How would you describe your primary audience?

Serpstat's answer:

Serpstat's primary audience includes digital marketers, agencies, in-house marketing teams, freelancers, content creators, and businesses looking to improve online visibility.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare BacklinkHelper and Serpstat

BacklinkHelper Reviews

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Serpstat Reviews

The 16 Best Moz Alternatives for Every Budgetย 
Serpstat is an affordable SEO tool with a one-week free trial. The only difference is that, unlike Moz, Serpstat doesnโ€™t have a free version, so youโ€™ll need to pick a paid plan once the trial is over.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Serpstat offers a balanced approach to SEO, blending competitive analysis with a user-friendly interface, making it suitable for users who want to combine keyword research with site audits and content strategies. Its unique features like the โ€œTree Viewโ€ make it ideal for those looking to enhance their website architecture alongside their SEO efforts.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Serpstat provides advanced tools for users looking to perform detailed SEO analysis and competitor research. Its extensive features make it ideal for those who need comprehensive insights into their websiteโ€™s performance.
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Serpstat is praised for its versatile functionality. It provides valuable insights across multiple facets of digital marketing. Itโ€™s also particularly noted for its comprehensive competitor analysis and budget-friendly pricing.
10 Best Serpstat Alternatives in 2024
In the fast-paced world of SEO and digital marketing, finding the right tool to boost your online visibility can be challenging. Serpstat is a popular choice known for its robust features in keyword research, competitor analysis, and SEO audits. However, if you're seeking alternatives that might better meet your specific needs or offer different advantages, there are plenty...

Social recommendations and mentions

Based on our record, Serpstat seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BacklinkHelper mentions (0)

We have not tracked any mentions of BacklinkHelper yet. Tracking of BacklinkHelper recommendations started around Aug 2025.

Serpstat mentions (5)

  • 10 BEST FREE SEO REPORTING TOOLS
    SERPstat: Provides a range of SEO features, including keyword research, competitor analysis, rank tracking, site audit, backlink analysis, and more. Source: about 2 years ago
  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: over 2 years ago
  • SEO Tools Megathread
    Serpstat - A comprehensive SEO tool that offers keyword research, rank tracking, site audit, and backlink analysis. Pricing starts at AUD $103.20/month. Link: https://serpstat.com/. Source: over 2 years ago
  • Traffic from a site your not associated with?
    Hello, you might wanna use serpstat.com , it's a website that measures traffic of other websites, copy paste your URL and you should be able to see all the data it can read. Source: almost 4 years ago
  • Why add coins/tokens which have NO large interest from consumers
    Some coins/tokens on Binance and keyword search volume per month according to Google Ads - I use serpstat.com. Source: over 4 years ago

What are some alternatives?

When comparing BacklinkHelper and Serpstat, you can also consider the following products