Aurora AI's answer

Aurora is built to help entrepreneurs and investors make data-backed, informed decisions. What makes it unique is that it is crafted by those who have built their careers conducting market research for companies like Meta, Robinhood, Unilever, and more. There are true experts behind Aurora, which means you can trust the data, and verify where it came from.

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

Aurora AI's answer

-Entrepreneurs that want to find the market size for their current, or prospective, business ventures.

-Investors / VCs that want to obtain accruate, data-backed market sizes for their investment opportunities.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

Aurora AI's answer

Most AI startups are being built by technical experts who don't have direct experience in the industry they're trying to disrupt. Aurora is a market research tool built by expert researchers but meant to be accessible for anyone, regardless of their experience with research.

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

Aurora AI's answer

I have been working in market research for 13+ years, and realized that startups and smaller companies need the same types of research / insights capabilities as their biggest competitors, but often don't have the time, budget, or expertise to do it. Aurora has been built to democratize insights and ensure that everyone can obtain data-backed market research and make informed decisions to better their chances of success.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.