Software Alternatives, Accelerators & Startups

August App VS Ghost

Compare August App VS Ghost and see what are their differences

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August App logo August App

The all-in-one rental platform for landlords and tenants. UKโ€™s #1 property management software for landlords and HMOs. August unifies rent, tenants, documents, maintenance and compliance in one platform (iOS, Android and Web).

Ghost logo Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.
  • August App
    Image date //
    2026-08-17
  • August App
    Image date //
    2026-08-17

August is a UK-based property management app built specifically for small landlords who want a simple, compliant way to manage their rental properties. The platform focuses on compliance obligations, offering automated reminders for key requirements like Gas Safety Certificates, EICRs, EPCs and tenancy documents.

A standout feature is its integrated August Intelligence which allows users to upload a tenancy document and the app then populates the property and tenancy automatically. It also provides contextually aware responses to questions the landlord has on their properties or tenancies โ€“ like โ€œwhat was may void period on the property on Hawthorn Roadโ€.

The interface is clean, mobile-native and easy to navigate, making it ideal for landlords with one to ten properties. Their tenants can use the app too. While August doesnโ€™t offer accounting yet their website does indicate this is coming.

Landlords can upload and share documents with tenants, get suggested reminders to track deadlines, track rent and take payments in the platform without commission. Subscription pricing is transparent, and a free trial is available. For self-managing landlords, accidental landlords, BTL landlords, HMO landlords, Portfolio Landlords, Overseas Landlords, Property Managers and Small agencies and Tenants.

Landlord functionality Rent tracking Payment history Reporting Making Tax Digital Document storage and sharing Maintenance management In-platform messaging Smart reminders Property insights Compliance checklist AI Assistant and intelligent automation Multi-users Unlimited properties/tenancies Web / iOS / Android

Tenant functionality Rent reminders Payment history In-app payments In-app messaging Document storage Maintenance reporting

  • Ghost Landing page
    Landing page //
    2022-10-10

August App

$ Details
freemium ยฃ8.99 / Monthly
Release Date
2025 June
Startup details
Country
United Kingdom
Founder(s)
Richard Samuel, Sam Cope
Employees
10 - 19

Ghost

Website
ghost.org
$ Details
paid Free Trial $36 / Monthly (100k views/month, 2 users)
Release Date
-
Startup details
Country
United Kingdom

August App features and specs

  • Rent tracking
    Automatically records rent due and received, flagging late or missing payments in real time.
  • Payments
    A chronological log of all rent and fee transactions, with dates, amounts, methods and statuses.
  • Document storage and sharing
    A secure hub to upload, organise and share tenancy, safety and other files with tenants.
  • Maintenance management
    A streamlined workflow to log issues and track progress, keeping everyone updated.
  • Smart reminders
    Automated suggested nudges for tasks, renewals and deadlines so nothing is missed.
  • Compliance checklist
    A step-by-step list of legal requirements and expiry dates to help you stay compliant.
  • AI property assistant
    An intelligent helper that answers questions based on your property data.
  • Property insights
    Key data about your properties (e.g. EPC, Property Value, Council Tax, Property Title)

Ghost features and specs

  • User-Friendly Interface
    Ghost offers a clean and intuitive interface that makes content management straightforward, even for those without technical expertise.
  • Speed and Performance
    Ghost is built on modern technology like Node.js which makes it faster and more efficient compared to some traditional CMS platforms.
  • SEO Optimized
    Ghost comes built-in with SEO features like clean URLs, meta tags, and sitemaps which help in improving search engine rankings.
  • Customizable Themes
    Ghost supports a variety of themes that can be easily customized to fit the branding and functionality needs of a website.
  • Markdown Support
    Content creation in Ghost is made easy with Markdown support, allowing writers to focus on text rather than formatting.

Possible disadvantages of Ghost

  • Limited Plugin Ecosystem
    Compared to WordPress, Ghost has a more limited selection of plugins, which might restrict some functionalities users are looking for.
  • Higher Hosting Costs
    Ghost's official hosting is relatively expensive, making it less suitable for users on a tight budget.
  • Technical Knowledge Requirement
    While Ghost is user-friendly, setting it up on a custom server can require a higher level of technical knowledge compared to some other platforms.
  • Less Community Support
    The user community for Ghost is smaller compared to more established platforms like WordPress, which can make it harder to find support and resources.
  • Limited Ecommerce Capabilities
    Ghost is primarily a publishing platform and lacks the more advanced eCommerce functionalities that other CMS platforms might offer out of the box.

Analysis of August App

Overall verdict

  • August App is a solid, well-designed tool for its intended purpose, offering a clean user experience and reliable functionality, though as with any service its suitability ultimately depends on your specific needs.

Why this product is good

  • Clean, intuitive interface that is easy to navigate for both new and experienced users
  • Focus on privacy and user data protection
  • Reliable performance and consistent updates
  • Responsive customer support and active development
  • Cross-platform accessibility for convenience

Recommended for

  • Users seeking a streamlined, user-friendly app experience
  • Individuals who prioritize privacy and data security
  • Small teams or professionals looking for productivity tools
  • People who value regular updates and responsive support

Analysis of Ghost

Overall verdict

  • Ghost is a highly regarded platform for serious bloggers and publishers who want a minimalistic yet powerful content management system. It is especially beneficial for those who prefer a distraction-free writing environment with the capability to scale and customize as their needs grow.

Why this product is good

  • Ghost is a popular open-source platform designed for professional bloggers and publishers. It is known for its clean design, speed, and ease of use. Ghost offers robust features for content creation, management, and distribution while focusing on providing an optimal writing experience. Additionally, Ghost is built on modern technology stacks and offers flexibility through themes and integrations. It also supports membership and subscription models, making it ideal for those looking to monetize their content.

Recommended for

  • Professional bloggers
  • Content creators looking for a minimalist interface
  • Publishers seeking to monetize their content
  • Developers looking for an open-source platform
  • Organizations that require a fast and reliable CMS
  • Writers who value a focused writing experience

August App videos

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Ghost videos

Why I Moved My Blog From WordPress to Ghost

More videos:

  • Review - Ghost review - CMS for creators to build a membership

Category Popularity

0-100% (relative to August App and Ghost)
Rental Property Management
Blogging
0 0%
100% 100
Real Estate
100 100%
0% 0
CMS
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare August App and Ghost

August App Reviews

  1. Thibaut
    ยท CEO at Bitbuildr ยท
    Excellent property management software

    I I had been using another property management tool for years, but they ended support for it in the middle of this year, so I was looking for an alternative and found August. I didn't want an app, but after reading the website it became clear that August was a web platform as well as a mobile app.

    I connected my bank account and it provided me with rent details for my tenancies for the last two years, which is helpful when it comes to HMRC. That's the other point: I needed something that could take care of MTD, and August does this simply, unlike others in the market.

    I find myself logging on once in a while to check on things. The reminders pull me back into the platform, which my old platform didn't do.

    Honestly, I love August and wish I had moved across sooner.

    ๐Ÿ Competitors: Landlord Studio, Landlord Vision, PaTMa, Alphaletz
    ๐Ÿ‘ Pros:    Mtd submissions|Web platform|Rent reminders|Rent tracking

Ghost Reviews

Comparing 9 WordPress alternatives & competitors in 2024
Ghost specializes in creating a monetized blogging platform. Based on their subscription status, readers can create user profiles, sign up for newsletters, and browse your entire blogging calendar. The platformโ€™s singular focus on blogging makes it great for individuals and small teams, but it lacks features like real-time collaboration that are necessary for larger companies.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Ghost is known for its simplicity and focus on content creation. It's a great option for writers and creators who want a clean and distraction-free environment to publish their work.
Source: www.pixpa.com
7 Best Buy Me a Coffee Alternatives
If you donโ€™t already have a website, Ghost may be an appealing option as a Patreon alternative. However, customizations are limited, and youโ€™ll need to choose a pre-built design from the theme library. There are a few themes available, but most are priced from around $80 to $150. The Ghost API also gives you a way to publish content you create on the platform to another...
Source: wpforms.com
Top 10 Web Content Management Systems
Ghost is here as one of the first entries that can be classified as a pure headless CMS. Ghost is not only one of the best headless CMS options, but it also does so while being focused primarily on the blogger community. So if you have or are thinking about starting a large blogging operation featuring many different presentation layers, then Ghost is definitely for you....
Source: cloudzy.com
25+ Medium Alternative Platforms for Publishing Articles
Ghost open-source blogging and the indirect medium alternative platform. Its interface makes blogging easy for users, but also offers SEO tools and other plugins that are built into the platform. This makes it simple for users to publish high-quality content without technical difficulties.
Source: forgefusion.io

Social recommendations and mentions

Based on our record, Ghost seems to be more popular. It has been mentiond 196 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

August App mentions (0)

We have not tracked any mentions of August App yet. Tracking of August App recommendations started around Oct 2025.

Ghost mentions (196)

  • Local Journalism Is How Democracy Shows Up Close to Home
    Digital production has lowered the cost, and the Ghost platform in particular is a great value for small publishers, bundling together the blog, newsletter and subscriptions in one package, even now including ActivityPub federation. And Ghost themselves a non-profit org that doesn't mark up the Stripe transaction fees! One local news outlet recently switched to that, saving about %5 on Patreon fees and a second is... - Source: Hacker News / 7 months ago
  • Bye Bye Big Tech: How I Migrated to an Almost All-EU Stack (and Saved 500โ‚ฌ/Year)
    Https://ghost.org โ€” Open-source run by a non-profit headquartered in Singapore. - Source: Hacker News / 8 months ago
  • Ask HN: Looking for Headless CMS Recommendation
    If you're hell-bent on headless, I can personally recommend 11ty (https://www.11ty.dev/) and hugo (https://gohugo.io/). That said, for non-technical admins, you probably want a user interface. For that, Ghost (https://ghost.org/) and Grav (https://getgrav.org/). Or Wordpress! - Source: Hacker News / 12 months ago
  • Typepad Is Shutting Down
    They should provide an option to move to https://ghost.org/. - Source: Hacker News / 12 months ago
  • Build an analytics agent to analyze your Ghost blog traffic with the Vercel AI SDK and Tinybird
    In this post, I'll show you how to build an agent with sufficient contextual understanding of underlying analytics data - and the tools to query it - so that you can have a chat with your data (any data!). Specifically, I'll build a simple analytics agent for a blog - hosted on the open-source publishing platform Ghost. The agent will tell us which content is performing the best, and why. - Source: dev.to / about 1 year ago
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What are some alternatives?

When comparing August App and Ghost, you can also consider the following products

Landlord Studio - Landlord Studio is a property management app built by landlords for landlords. Keep track of rent payments and expenses, generate professional reports for your accountant, automate reminders and invoices and more!

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Landlord Vision - Landlord Vision is a website that provides property management and accounting tools, making the residential landlords keep the records of their property in a decent manner.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Lendlord.io - Lendord.io functions as a comprehensive Landlord Software ecosystem, integrating ai tools with robust finance solutions for bridging and mortgage finance.

Blogger - Publish your passions, your way. Create a unique and beautiful blog. Itโ€™s easy and free.