Augela's answer

Three distinct audiences. First, non-technical SMB owners and managers who want enterprise-grade AI governance without a developer or complex setup, live in 15 minutes, from $95/month. Second, AI managers and compliance officers in mid-size companies who need audit trails, GDPR compliance, Watch Words flagging, and a structured correction loop to govern AI outputs responsibly. Third, agencies, MSPs, and AI consultants who want to offer branded AI to their clients at 80%+ margin using Augela's white-label reseller programme,deploying a client in under one hour.

Augela's answer

Augela was founded by Radek Štencl in Brno, Czech Republic, after a decade of helping businesses adopt technology across Europe, Asia, and the United States. The pattern he kept seeing was the same: the technology was not the hard part, the interface and its limitations were. With AI, it happened again. Powerful models became available, but turning AI into something a business could actually use in its own context, with its own knowledge, in its own workflows, was where things broke down. A flooring company in Prague, an energy firm in Singapore, a consulting firm in Dallas, none of them needed another AI model. They needed AI that fit how they already worked. Augela was built to be that layer: not another chatbot, not another model, but the control layer between the AI and the business. EU-headquartered, privately held, built to stay.

Augela's answer

Frontend: Next.js , React , TypeScript, Tailwind CSS. Backend: Python, FastAPI, PostgreSQL, ChromaDB (vector database). Infrastructure: Docker, Nginx, hosted on Wedos Internet in the Czech Republic (EU). AI layer: model-agnostic via Bring Your Own Key, supports Anthropic Claude, OpenAI, Google Gemini, Mistral, Aleph Alpha, and self-hosted models via Ollama. The platform uses a multi-tenant architecture with tenant identification and vector store isolation.

Augela's answer

Augela launched in early 2026 and completed initial testing with 12 non-technical business owners across Europe in January 2026. Customer references available on request via https://www.augela.com/contact/

Augela's answer

Augela is the only platform at SMB pricing that combines a live organisational Knowledge Hub, a Human-in-the-Loop correction loop, multi-tenant department structure, and one-click customer-facing AI deployment in a single no-code platform. The correction loop is the most distinctive capability: when the AI gives a wrong answer, a user flags it, an AI Tutor diagnoses the root cause and fixes it directly in the Knowledge Hub, and the user who reported the problem receives a notification when the AI has been corrected. No competitor at this price point ships this complete cycle. The platform is EU-hosted by default, GDPR Article 28 compliant, and runs on flat monthly pricing with no per-message charges.

Augela's answer

Three reasons. First, price: a team of 25 pays $95/month flat, no credit limits, no per-message anxiety, no per-user spiral. The equivalent on Claude Teams is $625/month. Second, governance: Augela is the only SMB-priced platform with a structured AI improvement loop,wrong answers are found, diagnosed, fixed, and confirmed without a developer. Third, completeness: Augela covers internal team AI, department-level multi-tenant structure, compliance flagging via Watch Words, customer-facing branded deployment, ROI analytics, and a white-label reseller programme, all from one platform. Chatbot builders cover one of these. General AI tools cover none.